# Adobe Marketo Engage alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 371 of the 504 answers in the 2 categories where Adobe Marketo Engage holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/adobe-marketo-engage/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Marketing Hub: 78
- ActiveCampaign: 65
- Brevo: 47
- MailerLite: 31
- Mailchimp: 12
- Zoho Campaigns: 12

## Marketing automation and campaign management

**Small business**: 84 of 84 answers did not name Adobe Marketo Engage (Adobe Marketo Engage is #10 of 10 at 0%).

- ActiveCampaign: first choice in 30 of those 84
- HubSpot Marketing Hub: first choice in 29 of those 84
- Brevo: first choice in 15 of those 84
- Mailchimp: first choice in 2 of those 84
- Constant Contact: first choice in 1 of those 84
- MailerLite: first choice in 1 of those 84

**Mid-market**: 50 of 84 answers did not name Adobe Marketo Engage (Adobe Marketo Engage is #7 of 12 at 0%).

- Brevo: first choice in 11 of those 50
- HubSpot Marketing Hub: first choice in 11 of those 50
- ActiveCampaign: first choice in 2 of those 50
- Mailchimp: first choice in 2 of those 50
- MailerLite: first choice in 2 of those 50
- GoHighLevel: first choice in 1 of those 50
- HubSpot Sales Hub: first choice in 1 of those 50
- Keap: first choice in 1 of those 50

**Enterprise**: 27 of 84 answers did not name Adobe Marketo Engage (Adobe Marketo Engage is #1 of 10 at 69%).

- Salesforce Marketing Cloud: first choice in 2 of those 27
- Braze: first choice in 1 of those 27
- HubSpot Marketing Hub: first choice in 1 of those 27

## Email marketing platforms

**Small business**: 84 of 84 answers did not name Adobe Marketo Engage.

- MailerLite: first choice in 23 of those 84
- ActiveCampaign: first choice in 20 of those 84
- Brevo: first choice in 13 of those 84
- HubSpot Marketing Hub: first choice in 10 of those 84
- Mailchimp: first choice in 6 of those 84
- Zoho Campaigns: first choice in 6 of those 84
- Constant Contact: first choice in 4 of those 84
- EmailOctopus: first choice in 1 of those 84

**Mid-market**: 76 of 84 answers did not name Adobe Marketo Engage (Adobe Marketo Engage is #14 of 15 at 0%).

- HubSpot Marketing Hub: first choice in 16 of those 76
- ActiveCampaign: first choice in 12 of those 76
- Brevo: first choice in 6 of those 76
- Zoho Campaigns: first choice in 6 of those 76
- MailerLite: first choice in 5 of those 76
- Beehiiv: first choice in 2 of those 76
- Mailchimp: first choice in 2 of those 76
- Klaviyo: first choice in 1 of those 76

**Enterprise**: 50 of 84 answers did not name Adobe Marketo Engage (Adobe Marketo Engage is #2 of 14 at 27%).

- HubSpot Marketing Hub: first choice in 11 of those 50
- Salesforce Marketing Cloud: first choice in 9 of those 50
- Brevo: first choice in 2 of those 50
- ActiveCampaign: first choice in 1 of those 50
- Adestra: first choice in 1 of those 50
- Braze: first choice in 1 of those 50
- Campaign Monitor: first choice in 1 of those 50
- Mailjet: first choice in 1 of those 50

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.