# Adobe Journey Optimizer: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 2 categories by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/adobe-journey-optimizer

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 76 | 0% | 2 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 70 | 0% | 1 |

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Adobe Journey Optimizer, from 35 of the 40 answers that named it (only the models that return a source list).

### Domains cited

- braze.com: 15
- g2.com: 14
- business.adobe.com: 9 (its own site)
- getapp.com: 8
- insiderone.com: 7
- salesforce.com: 7
- gane.ai/index: 6
- klaviyo.com: 6
- airship.com: 5
- alium.io: 5

### Pages cited

- https://g2.com/categories/mobile-marketing/enterprise: 7
- https://braze.com/resources/articles/iterable-alternatives: 5
- https://g2.com/categories/mobile-marketing: 5
- https://getapp.com/marketing-software/mobile-marketing/org/large-enterprises: 5
- https://braze.com/pricing: 4
- https://business.adobe.com/products/journey-optimizer.html: 4
- https://alium.io/research/compare: 3
- https://blog.hubspot.com/marketing/best-enterprise-email-marketing-tools: 3

## The company

Adobe; https://www.adobe.com/; San Jose, United States; founded 1982; about 25,988 employees (2021); public, ABS on London Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Adobe Journey Optimizer's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Journey Optimizer exposes REST endpoints that let you programmatically perform key operations in your applications. (https://developer.adobe.com/journey-optimizer-apis)
- For: B2B (https://developer.adobe.com/journey-optimizer-b2b-apis/examples)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.