# Adobe Dynamic Tag Management: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 1 category by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/adobe-dynamic-tag-management

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Tag management](https://www.gane.ai/index/gtm/gtm-data/tag-management/index.md) | 0% | 54 | 100% | 3 |

## And against it

- "Adobe officially sunset DTM in 2021. If your site is still running DTM, it is unmaintained and unsupported." (Gemini 3.5 Flash, Tag management)
- "Avoid Adobe Dynamic Tag Management (DTM) for a new implementation." (GPT-6 Luna, Tag management)
- "Completely avoid: Discontinued systems like Adobe DTM." (DeepSeek V4 Flash, Tag management)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Adobe Dynamic Tag Management, from 4 of the 5 answers that named it (only the models that return a source list).

### Domains cited

- cheatsheetseries.owasp.org: 2
- experienceleague.adobe.com: 2 (its own site)
- g2.com: 2
- omr.com: 2
- support.google.com: 2
- trustradius.com: 2
- appsruntheworld.com: 1
- arxiv.org: 1
- axiobench.com: 1
- blastanalytics.com: 1

### Pages cited

- https://cheatsheetseries.owasp.org/cheatsheets/Third_Party_Javascript_Management_Cheat_Sheet.html: 2
- https://omr.com/en/reviews/category/tag-management: 2
- https://support.google.com/tagmanager/answer/6107011: 2
- https://appsruntheworld.com/customers-database/category/tag-management: 1
- https://arxiv.org/abs/2501.17452: 1
- https://arxiv.org/html/2312.08806v2: 1
- https://arxiv.org/html/2606.31354v1: 1
- https://axiobench.com/best/tags-software: 1

## The company

Adobe; https://www.adobe.com/; San Jose, United States; founded 1982; about 25,988 employees (2021); public, ABS on London Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Adobe Dynamic Tag Management's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- For: All Enterprise customers (https://developer.adobe.com/adobe-admin-apis-storage-management/api)
- Price stated: free (https://developer.adobe.com/adobe-admin-apis-storage-management/api)
- Free plan or trial: free, programmatic access (https://developer.adobe.com/adobe-admin-apis-storage-management/api)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.