# Adobe Audience Manager alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 241 of the 252 answers in the 1 category where Adobe Audience Manager holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/adobe-audience-manager/alternatives

## Named instead, most often (every category and segment added)

- Segment: 44
- Salesforce Data Cloud: 19
- HubSpot Marketing Hub: 14
- Airtable: 9
- Hightouch: 9
- Adobe Real-Time CDP: 7

## Data management platforms

**Small business**: 83 of 84 answers did not name Adobe Audience Manager (Adobe Audience Manager is #15 of 15 at 0%).

- Segment: first choice in 24 of those 83
- HubSpot Marketing Hub: first choice in 14 of those 83
- Airtable: first choice in 9 of those 83
- Hightouch: first choice in 4 of those 83
- HubSpot CRM: first choice in 3 of those 83
- Brevo: first choice in 2 of those 83
- Census: first choice in 2 of those 83
- RudderStack: first choice in 2 of those 83

**Mid-market**: 80 of 84 answers did not name Adobe Audience Manager (Adobe Audience Manager is #4 of 19 at 6%).

- Segment: first choice in 20 of those 80
- RudderStack: first choice in 5 of those 80
- Demandbase: first choice in 4 of those 80
- Snowflake: first choice in 4 of those 80
- Databricks Lakehouse: first choice in 3 of those 80
- Hightouch: first choice in 3 of those 80
- 6sense: first choice in 2 of those 80
- BlueConic: first choice in 2 of those 80

**Enterprise**: 78 of 84 answers did not name Adobe Audience Manager (Adobe Audience Manager is #3 of 16 at 6%).

- Salesforce Data Cloud: first choice in 19 of those 78
- Adobe Real-Time CDP: first choice in 7 of those 78
- Informatica Intelligent Data Management Cloud: first choice in 6 of those 78
- Databricks Lakehouse: first choice in 4 of those 78
- Collibra: first choice in 3 of those 78
- Hightouch: first choice in 2 of those 78
- Microsoft Purview: first choice in 2 of those 78
- Snowflake: first choice in 2 of those 78

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.