# Adobe Analytics alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 684 of the 756 answers in the 3 categories where Adobe Analytics holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/adobe-analytics/alternatives

## Named instead, most often (every category and segment added)

- Google Analytics 4: 116
- Dreamdata: 49
- Plausible Analytics: 29
- HubSpot Marketing Hub: 28
- Rockerbox: 23
- Mixpanel: 20

## Web analytics

**Small business**: 84 of 84 answers did not name Adobe Analytics (Adobe Analytics is #14 of 14 at 0%).

- Google Analytics 4: first choice in 44 of those 84
- Plausible Analytics: first choice in 21 of those 84
- Fathom: first choice in 11 of those 84
- Fathom Analytics: first choice in 4 of those 84
- Dealfront: first choice in 3 of those 84
- Microsoft Clarity: first choice in 3 of those 84
- PostHog: first choice in 3 of those 84
- Cloudflare Web Analytics: first choice in 2 of those 84

**Mid-market**: 67 of 84 answers did not name Adobe Analytics (Adobe Analytics is #13 of 15 at 0%).

- Google Analytics 4: first choice in 27 of those 67
- Plausible Analytics: first choice in 8 of those 67
- Matomo: first choice in 6 of those 67
- HubSpot Marketing Hub: first choice in 4 of those 67
- Dreamdata: first choice in 3 of those 67
- Clics: first choice in 2 of those 67
- Dealfront: first choice in 2 of those 67
- Dealfront Leadfeeder: first choice in 2 of those 67

**Enterprise**: 44 of 84 answers did not name Adobe Analytics (Adobe Analytics is #1 of 12 at 35%).

- Matomo: first choice in 6 of those 44
- Google Analytics 360: first choice in 3 of those 44
- Matomo On-Premise: first choice in 2 of those 44
- Mixpanel: first choice in 2 of those 44
- Adobe Customer Journey Analytics: first choice in 1 of those 44
- Bold BI: first choice in 1 of those 44
- Clics: first choice in 1 of those 44
- HubSpot Marketing Hub: first choice in 1 of those 44

## Customer intelligence and data science

**Small business**: 84 of 84 answers did not name Adobe Analytics.

- Google Analytics 4: first choice in 13 of those 84
- HubSpot Service Hub: first choice in 12 of those 84
- PostHog: first choice in 11 of those 84
- HubSpot CRM: first choice in 10 of those 84
- HubSpot Marketing Hub: first choice in 9 of those 84
- Mixpanel: first choice in 9 of those 84
- Amplitude: first choice in 2 of those 84
- HubSpot Customer Platform: first choice in 2 of those 84

**Mid-market**: 76 of 84 answers did not name Adobe Analytics (Adobe Analytics is #13 of 16 at 0%).

- Amplitude: first choice in 9 of those 76
- Mixpanel: first choice in 9 of those 76
- Google Analytics 4: first choice in 6 of those 76
- HubSpot Marketing Hub: first choice in 6 of those 76
- HubSpot CRM: first choice in 4 of those 76
- Segment: first choice in 4 of those 76
- Dreamdata: first choice in 3 of those 76
- PostHog: first choice in 3 of those 76

**Enterprise**: 80 of 84 answers did not name Adobe Analytics.

- Adobe Customer Journey Analytics: first choice in 14 of those 80
- Salesforce Data Cloud: first choice in 6 of those 80
- Amplitude: first choice in 4 of those 80
- Adobe Real-Time CDP: first choice in 3 of those 80
- Microsoft Dynamics 365 Customer Insights: first choice in 3 of those 80
- Chattermill: first choice in 2 of those 80
- Gainsight CS: first choice in 2 of those 80
- Microsoft Power BI: first choice in 2 of those 80

## Attribution and marketing mix modeling

**Small business**: 84 of 84 answers did not name Adobe Analytics.

- Google Analytics 4: first choice in 19 of those 84
- Dreamdata: first choice in 17 of those 84
- HubSpot Marketing Hub: first choice in 8 of those 84
- Triple Whale: first choice in 7 of those 84
- Google Meridian: first choice in 6 of those 84
- Cometly: first choice in 5 of those 84
- Ruler Analytics: first choice in 4 of those 84
- Meta Robyn: first choice in 2 of those 84

**Mid-market**: 82 of 84 answers did not name Adobe Analytics (Adobe Analytics is #21 of 22 at 0%).

- Dreamdata: first choice in 19 of those 82
- Rockerbox: first choice in 10 of those 82
- Google Analytics 4: first choice in 7 of those 82
- Google Meridian: first choice in 5 of those 82
- Northbeam: first choice in 4 of those 82
- Recast: first choice in 4 of those 82
- Measured: first choice in 2 of those 82
- Meta Robyn: first choice in 2 of those 82

**Enterprise**: 83 of 84 answers did not name Adobe Analytics.

- Adobe Marketo Measure: first choice in 14 of those 83
- Rockerbox: first choice in 13 of those 83
- Analytic Partners: first choice in 8 of those 83
- Dreamdata: first choice in 7 of those 83
- Measured: first choice in 6 of those 83
- HockeyStack: first choice in 4 of those 83
- CaliberMind: first choice in 3 of those 83
- Paramark: first choice in 3 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.