# Adjust: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 48 judge labels across 4 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/adjust

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 2% | 12 | 9% | 33 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 36 | 22% | 9 |
| [App store optimization tools](https://www.gane.ai/index/gtm/marketing/app-store-optimization/index.md) | 0% | 26 | 0% | 3 |
| [Click fraud protection](https://www.gane.ai/index/gtm/marketing/click-fraud-protection/index.md) | 0% | 62 | 67% | 3 |

## What the models said for it

- "Attribution / fraud prevention: Adjust for best feature-to-price ratio" (Muse Glimmer 30B, Mobile apps)
- "Choose AppsFlyer or Adjust for standard end-to-end attribution" (Gemini 3.5 Flash, Mobile apps)
- "Best for: Performance-driven teams and EU companies concerned about privacy compliance." (DeepSeek V4 Flash, Mobile apps)
- "Adjust or Kochava: Stronger for attribution and fraud prevention rather than pure ASO." (Grok 4.20, App store optimization)

## And against it

- "avoid purchasing enterprise-level Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust immediately" (Qwen 3.7 Flash, Mobile apps)
- "Complexity: Overwhelming interface for newcomers" (GLM 4.7 FlashX, Click fraud protection)
- "cross-device attribution and full fraud protection are not included in Adjust's base packages, which may be a limitation" (MiniMax M2.5, Mobile apps)
- "Some are more attribution-focused (like AppsFlyer or Adjust) and aren't pure click-fraud blockers" (Grok 4.20, Click fraud protection)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 3 | 2 | 1 | 6 |
| Mistral Small | 0 | 0 | 3 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 3 | 6 |
| Kimi K2 | 0 | 2 | 2 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 3 | 1 | 4 |
| GPT-6 Luna | 0 | 0 | 3 | 0 | 3 |
| Muse Glimmer 30B | 1 | 3 | 0 | 0 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Adjust, from 123 of the 142 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 65
- getapp.com: 30
- capterra.com: 29
- appsflyer.com: 28
- softwareadvice.com: 26
- gane.ai/index: 22
- mobileappdaily.com: 22
- reddit.com: 18
- businessofapps.com: 17
- sourceforge.net: 17

### Pages cited

- https://mobileappdaily.com/products/best-mobile-marketing-software: 21
- https://g2.com/categories/app-store-optimization/enterprise: 14
- https://capterra.com/app-store-optimization-tools-software: 12
- https://www.gane.ai/index/gtm/marketing/app-store-optimization/enterprise: 12
- https://learn.g2.com/best-mobile-marketing-software: 12
- https://softwareadvice.com/mobile-marketing: 12
- https://arshsingh.com/blog/mobile-app-marketing-platforms: 11
- https://g2.com/categories/mobile-marketing: 11

## In its own words

What Adjust's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app growth across platforms with our award-winning AI and next-gen tech. (https://adjust.com/)
- For: app marketing teams (https://adjust.com/)
- Customers named: Duolingo, Nestlé, Pret-a-Manger, OTTO, Airalo, 2K Games, Random Logic Games

## What it publishes

Every page adjust.com exposes, read 2026-09-29: 1014 addresses. By kind, pages and the last 90 days:

- blog: 26 pages, 0 in the last 90 days, latest 2024-05-24
- conference or event: 6 pages, 0 in the last 90 days, latest 2024-02-27
- report or ebook: 11 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 1 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2024-05-24 blog: Unlocking the power of module federation for dynamic remote components https://engineering.adjust.com/post/unlocking_the_power_of_module_federation_for_dynamic_remote_components
- Recent: 2024-05-03 blog: Saturation arithmetic with extension https://engineering.adjust.com/post/saturation_arithmetic_with_extension
- Recent: 2024-02-27 conference or event: Aerospike meetup 2024 02 21 review https://engineering.adjust.com/post/aerospike_meetup_2024-02-21-review
- Recent: 2024-01-24 conference or event: Aerospike meetup 2024 02 21 https://engineering.adjust.com/post/aerospike_meetup_2024-02-21
- Recent: 2024-01-24 blog: Using extensions in postgresql https://engineering.adjust.com/post/using_extensions_in_postgresql
- Recent: 2023-11-21 blog: Chatgpt as a code reviewer https://engineering.adjust.com/post/chatgpt_as_a_code_reviewer

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.