# Acxiom: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/acxiom

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data clean rooms](https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/index.md) | 0% | 83 | 100% | 1 |

## And against it

- "These have data brokerage roots, so extra vigilance on privacy histories" (Grok 4.20, Data clean rooms)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Acxiom, from 5 of the 5 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 3
- techrepublic.com: 2
- zipdo.co: 2
- adexchanger.com: 1
- aidigital.com: 1
- airbyte.com: 1
- appexchange.salesforce.com: 1
- aptitude8.com: 1
- aws.amazon.com: 1
- blog.hubspot.com: 1

### Pages cited

- https://g2.com/categories/data-quality/f/crm: 2
- https://techrepublic.com/article/best-data-cleaning-software: 2
- https://zipdo.co/service/crm-data-quality: 2
- https://adexchanger.com/data-privacy-roundup/the-ftc-thinks-data-clean-rooms-may-have-a-few-dusty-corners: 1
- https://aidigital.com/blog/best-marketing-intelligence-software: 1
- https://airbyte.com/top-etl-tools-for-sources/choosing-the-right-data-cleaning-tool-a-comprehensive-guide: 1
- https://appexchange.salesforce.com/appxListingDetail: 1
- https://aptitude8.com/blog/hubspot-vs-salesforce-data-management: 1

## The company

Acxiom; http://www.acxiom.com/; Conway, United States; founded 1969; part of Interpublic Group of Companies. From Wikidata, fetched 2026-09-14.

## In its own words

What Acxiom's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Acxiom empowers brands to own their data, identity, and agentic future to maximize the value of their data and technology. (https://acxiom.com/)
- For: brands and agencies (https://acxiom.com/)
- Customers named: Heathrow, JPW Industries, Guitar Center, Montway

## What it publishes

Every page acxiom.com exposes, read 2026-09-29: 481 addresses. By kind, pages and the last 90 days:

- blog: 111 pages, 0 in the last 90 days, latest undated
- case study: 23 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 6 pages, 0 in the last 90 days, latest undated
- comparison: 3 pages, 0 in the last 90 days, latest undated
- news or press: 97 pages, 3 in the last 90 days, latest 2026-09-21
- Recent: 2026-09-21 news or press: Hyper personalization is out hybrid personalization is in https://www.acxiom.com/news/hyper-personalization-is-out-hybrid-personalization-is-in/
- Recent: 2026-08-13 news or press: Three must haves next phase marketing identity https://www.acxiom.com/news/three-must-haves-next-phase-marketing-identity/
- Recent: 2026-08-11 news or press: Geo and the economics of discovery https://www.acxiom.com/news/geo-and-the-economics-of-discovery/

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.