# ActiveCampaign: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 181 judge labels across 16 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/activecampaign

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Email marketing platforms](https://www.gane.ai/index/gtm/marketing/email-marketing/index.md) | 26% | 2 | 8% | 53 |
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 2% | 5 | 8% | 59 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 13 | 4% | 23 |
| [SMS and WhatsApp marketing platforms](https://www.gane.ai/index/gtm/marketing/sms-and-whatsapp-marketing/index.md) | 0% | 28 | 8% | 12 |
| [Conversational marketing platforms](https://www.gane.ai/index/gtm/marketing/conversational-marketing/index.md) | 0% | 16 | 10% | 10 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 31 | 0% | 6 |
| [Mobile apps](https://www.gane.ai/index/gtm/marketing/mobile-apps/index.md) | 0% | 59 | 33% | 3 |
| [Mobile marketing and push](https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md) | 0% | 33 | 0% | 3 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 51 | 0% | 2 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 46 | 0% | 2 |
| [CRM](https://www.gane.ai/index/gtm/revops/crm/index.md) | 0% | 26 | 0% | 2 |
| [Landing pages and interactive content](https://www.gane.ai/index/gtm/marketing/landing-pages-and-interactive-content/index.md) | 0% | 32 | 0% | 2 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 93 | 0% | 1 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 0% | 101 | 0% | 1 |
| [Lead routing and management](https://www.gane.ai/index/gtm/sales/lead-routing-and-management/index.md) | 0% | 53 | 0% | 1 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 43 | 0% | 1 |

## What the models said for it

- "Start with HubSpot or ActiveCampaign if your B2B focus is on lead nurturing, sales alignment, and data-driven campaigns" (Grok 4.20, Email marketing)
- "platforms like ActiveCampaign, Keap (Infusionsoft), or GoHighLevel offer a safer middle ground" (Qwen 3.7 Flash, Marketing automation)
- "or ActiveCampaign if you prioritize automation depth and budget efficiency. Both are industry standards" (GLM 4.7 FlashX, Email marketing)
- "ActiveCampaign is the top recommendation due to its advanced automation and CRM capabilities" (Mistral Small, Email marketing)

## And against it

- "Skip advanced platforms like ActiveCampaign or HubSpot unless you need CRM depth" (Grok 4.20, Ecommerce marketing)
- "you should watch for pricing practices and plan limitations; recent reviews mention frustrating pricing and export/data portability concerns" (GPT-5.4 mini, Marketing automation)
- "Overwhelming for beginners, complex features, not the cheapest, unfair billing policy regarding contact counting" (GLM 4.7 FlashX, Email marketing)
- "ActiveCampaign has a steeper learning curve... it may be more expensive and complicated than necessary" (Qwen 3.7 Flash, Email marketing)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 7 | 2 | 1 | 12 |
| GPT-5.4 mini | 0 | 7 | 0 | 1 | 8 |
| Gemini 3.5 Flash | 0 | 9 | 3 | 1 | 13 |
| Perplexity Sonar | 1 | 10 | 2 | 1 | 14 |
| Grok 4.20 | 3 | 9 | 4 | 3 | 19 |
| Mistral Small | 1 | 7 | 4 | 1 | 13 |
| DeepSeek V4 Flash | 1 | 11 | 0 | 1 | 13 |
| Llama 4 Maverick | 1 | 3 | 9 | 0 | 13 |
| Qwen 3.7 Flash | 2 | 7 | 4 | 1 | 14 |
| Kimi K2 | 1 | 9 | 3 | 1 | 14 |
| GLM 4.7 FlashX | 2 | 10 | 5 | 1 | 18 |
| MiniMax M2.5 | 1 | 6 | 4 | 0 | 11 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 2 | 7 | 7 | 0 | 16 |

## Sources returned with these answers

The sites and pages cited by the answers that named ActiveCampaign, from 437 of the 512 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 153
- capterra.com: 101
- fitsmallbusiness.com: 92
- softwareadvice.com: 81
- forbes.com: 79
- activecampaign.com: 62 (its own site)
- blog.hubspot.com: 61
- toolradar.com: 60
- brevo.com: 54
- sequenzy.com: 53

### Pages cited

- https://fitsmallbusiness.com/best-marketing-automation-software: 46
- https://forbes.com/advisor/business/software/best-email-marketing-software: 45
- https://technologyadvice.com/email-marketing-software/best-b2b-email-marketing-software: 41
- https://improvado.io/blog/marketing-automation-tools: 40
- https://fitsmallbusiness.com/best-email-marketing-software: 36
- https://hostinger.com/tutorials/best-email-marketing-platforms: 30
- https://getvero.com/resources/top-6-sms-marketing-platforms-for-b2b-in-2026: 29
- https://braze.com/resources/articles/best-email-marketing-platforms: 28

## The company

ActiveCampaign; http://www.activecampaign.com/; Chicago, United States; founded 2003. From Wikidata, fetched 2026-09-14.

## In its own words

What ActiveCampaign's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Marketing automation for any business (https://activecampaign.com/)
- For: any business (https://activecampaign.com/)
- Price stated: Request Pricing (https://activecampaign.com/)
- Free plan or trial: Free 14-day trial with email sign-up (https://activecampaign.com/)
- Integrations claimed: 1000 (https://activecampaign.com/)
- Customers named: Kommunicate, Spark Joy, Her First 100K, YMCA of Alexandria, Pickleball Kingdom, Go Mini's, Toss and Spin, Analytics Mates

## What it publishes

Every page activecampaign.com exposes, read 2026-09-29: 10036 addresses. By kind, pages and the last 90 days:

- blog: 638 pages, 10 in the last 90 days, latest 2026-09-17
- case study: 115 pages, 0 in the last 90 days, latest 2026-01-23
- webinar or virtual event: 28 pages, 0 in the last 90 days, latest 2026-03-04
- conference or event: 4 pages, 0 in the last 90 days, latest 2026-02-20
- report or ebook: 90 pages, 0 in the last 90 days, latest 2025-08-12
- comparison: 65 pages, 6 in the last 90 days, latest 2026-09-03
- template or tool: 17 pages, 1 in the last 90 days, latest 2026-09-03
- glossary or explainer: 185 pages, 2 in the last 90 days, latest 2026-08-10
- news or press: 19 pages, 3 in the last 90 days, latest 2026-09-17
- Recent: 2026-09-17 blog: 2026 2027 activecampaign customer advisory board https://www.activecampaign.com/blog/2026-2027-activecampaign-customer-advisory-board
- Recent: 2026-09-17 news or press: Newsletter https://www.activecampaign.com/newsletter
- Recent: 2026-09-03 comparison: Watch https://www.activecampaign.com/compare/mailchimp/watch
- Recent: 2026-09-03 template or tool: Whatsapp button https://www.activecampaign.com/tools/whatsapp-button
- Recent: 2026-08-27 blog: Esp migration guide https://www.activecampaign.com/blog/esp-migration-guide
- Recent: 2026-08-27 news or press: Activecampaign launches active intelligence wavelength marketing ai tuned to your business not the industry average https://www.activecampaign.com/news/press-releases/activecampaign-launches-active-intelligence-wavelength-marketing-ai-tuned-to-your-business-not-the-industry-average

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.