# ActiveCampaign alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 978 of the 1,260 answers in the 5 categories where ActiveCampaign holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/activecampaign/alternatives

## Named instead, most often (every category and segment added)

- Adobe Marketo Engage: 70
- HubSpot Marketing Hub: 55
- Qualified: 50
- Brevo: 42
- Salesforce Marketing Cloud: 35
- Tidio: 35

## Email marketing platforms

**Small business**: 42 of 84 answers did not name ActiveCampaign (ActiveCampaign is #1 of 13 at 37%).

- MailerLite: first choice in 13 of those 42
- Brevo: first choice in 10 of those 42
- Zoho Campaigns: first choice in 5 of those 42
- Constant Contact: first choice in 2 of those 42
- Mailchimp: first choice in 2 of those 42
- EmailOctopus: first choice in 1 of those 42
- HubSpot Marketing Hub: first choice in 1 of those 42
- Sendinblue: first choice in 1 of those 42

**Mid-market**: 49 of 84 answers did not name ActiveCampaign (ActiveCampaign is #2 of 15 at 26%).

- Brevo: first choice in 6 of those 49
- Zoho Campaigns: first choice in 6 of those 49
- MailerLite: first choice in 5 of those 49
- HubSpot Marketing Hub: first choice in 4 of those 49
- Beehiiv: first choice in 2 of those 49
- Mailchimp: first choice in 1 of those 49
- Sender: first choice in 1 of those 49

**Enterprise**: 63 of 84 answers did not name ActiveCampaign (ActiveCampaign is #4 of 14 at 4%).

- HubSpot Marketing Hub: first choice in 14 of those 63
- Salesforce Marketing Cloud: first choice in 14 of those 63
- Adobe Marketo Engage: first choice in 12 of those 63
- Braze: first choice in 2 of those 63
- Adestra: first choice in 1 of those 63
- Brevo: first choice in 1 of those 63
- Campaign Monitor: first choice in 1 of those 63
- Mailjet: first choice in 1 of those 63

## Marketing automation and campaign management

**Small business**: 19 of 84 answers did not name ActiveCampaign (ActiveCampaign is #2 of 10 at 35%).

- Brevo: first choice in 3 of those 19
- HubSpot Marketing Hub: first choice in 1 of those 19
- MailerLite: first choice in 1 of those 19

**Mid-market**: 38 of 84 answers did not name ActiveCampaign (ActiveCampaign is #4 of 12 at 2%).

- HubSpot Marketing Hub: first choice in 12 of those 38
- Brevo: first choice in 2 of those 38
- MailerLite: first choice in 1 of those 38

**Enterprise**: 83 of 84 answers did not name ActiveCampaign (ActiveCampaign is #9 of 10 at 0%).

- Adobe Marketo Engage: first choice in 44 of those 83
- Salesforce Marketing Cloud: first choice in 10 of those 83
- HubSpot Marketing Hub: first choice in 5 of those 83
- Salesforce Marketing Cloud Account Engagement: first choice in 3 of those 83
- Oracle Eloqua: first choice in 2 of those 83
- Adobe Experience Manager: first choice in 1 of those 83
- Bitrix24: first choice in 1 of those 83
- Braze: first choice in 1 of those 83

## Ecommerce marketing

**Small business**: 63 of 84 answers did not name ActiveCampaign (ActiveCampaign is #5 of 11 at 10%).

- Shopify: first choice in 13 of those 63
- Omnisend: first choice in 8 of those 63
- Klaviyo: first choice in 6 of those 63
- HubSpot Marketing Hub: first choice in 4 of those 63
- Wix: first choice in 3 of those 63
- Shopify Email: first choice in 2 of those 63
- WooCommerce: first choice in 2 of those 63
- BigCommerce: first choice in 1 of those 63

**Mid-market**: 67 of 84 answers did not name ActiveCampaign (ActiveCampaign is #10 of 10 at 0%).

- HubSpot Marketing Hub: first choice in 9 of those 67
- Klaviyo: first choice in 9 of those 67
- BigCommerce B2B Edition: first choice in 6 of those 67
- Omnisend: first choice in 5 of those 67
- Brevo: first choice in 3 of those 67
- Shopify: first choice in 3 of those 67
- Mailchimp: first choice in 2 of those 67
- WooCommerce: first choice in 2 of those 67

**Enterprise**: 82 of 84 answers did not name ActiveCampaign.

- Adobe Marketo Engage: first choice in 14 of those 82
- Salesforce Marketing Cloud: first choice in 11 of those 82
- Shopify: first choice in 8 of those 82
- Salesforce Commerce Cloud: first choice in 6 of those 82
- Klaviyo: first choice in 5 of those 82
- Adobe Commerce: first choice in 3 of those 82
- HubSpot Marketing Hub: first choice in 3 of those 82
- Salesforce B2B Commerce: first choice in 3 of those 82

## SMS and WhatsApp marketing platforms

**Small business**: 76 of 84 answers did not name ActiveCampaign (ActiveCampaign is #7 of 17 at 5%).

- EZ Texting: first choice in 15 of those 76
- SimpleTexting: first choice in 14 of those 76
- Brevo: first choice in 11 of those 76
- Klaviyo SMS: first choice in 5 of those 76
- Twilio Programmable Messaging: first choice in 4 of those 76
- Salesmsg: first choice in 3 of those 76
- Textedly: first choice in 3 of those 76
- WATI: first choice in 3 of those 76

**Mid-market**: 78 of 84 answers did not name ActiveCampaign (ActiveCampaign is #18 of 20 at 0%).

- Twilio Programmable Messaging: first choice in 8 of those 78
- Klaviyo SMS: first choice in 7 of those 78
- Brevo: first choice in 6 of those 78
- Customer.io: first choice in 5 of those 78
- SimpleTexting: first choice in 4 of those 78
- Omnisend: first choice in 3 of those 78
- Respond.io: first choice in 3 of those 78
- Salesmsg: first choice in 3 of those 78

**Enterprise**: 82 of 84 answers did not name ActiveCampaign.

- Twilio Programmable Messaging: first choice in 16 of those 82
- Braze: first choice in 14 of those 82
- Infobip: first choice in 10 of those 82
- TrueDialog: first choice in 6 of those 82
- Attentive: first choice in 4 of those 82
- Sinch: first choice in 3 of those 82
- Vibes: first choice in 3 of those 82
- Gupshup: first choice in 2 of those 82

## Conversational marketing platforms

**Small business**: 77 of 84 answers did not name ActiveCampaign (ActiveCampaign is #11 of 14 at 0%).

- Tidio: first choice in 22 of those 77
- HubSpot Conversations: first choice in 12 of those 77
- Intercom: first choice in 5 of those 77
- HubSpot Chat: first choice in 3 of those 77
- Smartsupp: first choice in 3 of those 77
- HubSpot Chatbot Builder: first choice in 2 of those 77
- HubSpot Marketing Hub: first choice in 2 of those 77
- ManyChat: first choice in 2 of those 77

**Mid-market**: 78 of 84 answers did not name ActiveCampaign (ActiveCampaign is #8 of 8 at 0%).

- Qualified: first choice in 17 of those 78
- Tidio: first choice in 13 of those 78
- Drift: first choice in 11 of those 78
- Intercom: first choice in 9 of those 78
- HubSpot Conversations: first choice in 5 of those 78
- Customers.ai: first choice in 2 of those 78
- Freshchat: first choice in 2 of those 78
- Warmly: first choice in 2 of those 78

**Enterprise**: 81 of 84 answers did not name ActiveCampaign.

- Qualified: first choice in 33 of those 81
- Drift: first choice in 11 of those 81
- Conversica: first choice in 3 of those 81
- 1mind Superhumans: first choice in 2 of those 81
- Knock: first choice in 2 of those 81
- 1mind: first choice in 1 of those 81
- ChatBot.com: first choice in 1 of those 81
- Conferbot: first choice in 1 of those 81

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.
