# Act-On: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 8 judge labels across 3 categories by 6 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/act-on

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 0% | 16 | 0% | 5 |
| [Channel partner and local marketing](https://www.gane.ai/index/gtm/partner/channel-partner-and-local-marketing/index.md) | 0% | 40 | 0% | 2 |
| [Email deliverability and testing tools](https://www.gane.ai/index/gtm/marketing/email-deliverability-and-testing/index.md) | 0% | 52 | 0% | 1 |

## What the models said for it

- "Act-On offers a deliverability services layer built directly into the vendor relationship" (Claude Haiku 4.5, Email deliverability)
- "Specifically noted as fitting mid-market teams with large databases (~$900/month)" (Kimi K2, Marketing automation)
- "Act-On, Zinfi (if you prioritize self-service)" (Qwen 3.7 Flash, Channel marketing)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Act-On, from 9 of the 10 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 5
- techvendorindex.com: 4
- improvado.io: 3
- marketbetter.ai: 3
- extu.com: 2
- growthtechspotlight.com: 2
- liminal.pt: 2
- mopsreport.com: 2
- munro.agency: 2
- netcore.ai: 2

### Pages cited

- https://techvendorindex.com/compare/best-marketing-automation-for-mid-market: 3
- https://g2.com/categories/through-channel-marketing: 2
- https://improvado.io/blog/marketing-automation-tools: 2
- https://liminal.pt/martech-magazine/en/best-ai-marketing-automation-platforms-for-b2b: 2
- https://marketbetter.ai/blog/tags/tools-comparison: 2
- https://munro.agency/insights/top-marketing-automation-systems: 2
- https://netcore.ai/blog/cross-channel-marketing-platform: 2
- https://smarte.pro/blog/b2b-marketing-automation-platforms: 2

## The company

Act-On; http://act-on.com/; Beaverton, United States; founded 2008. From Wikidata, fetched 2026-09-14.

## In its own words

What Act-On's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: A lifecycle marketing automation platform for businesses whose success depends on building long-term customer relationships at scale (https://act-on.com/)
- For: Marketing teams in midsize and enterprise organizations focused on growing revenue from new and existing customers through lifecycle marketing (https://act-on.com/)
- Price stated: Act-On’s pricing model is based on the number of contacts emailed each month. (https://act-on.com/)
- Starting price: 900 per month (https://act-on.com/pricing)
- Customers named: Bruker AXS LLC, eDriving, Avery Dennison

## What it publishes

Every page act-on.com exposes, read 2026-09-29: 717 addresses. By kind, pages and the last 90 days:

- blog: 2 pages, 0 in the last 90 days, latest 2026-01-28
- case study: 38 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 38 pages, 0 in the last 90 days, latest undated
- conference or event: 3 pages, 0 in the last 90 days, latest undated
- report or ebook: 12 pages, 0 in the last 90 days, latest 2020-05-25
- comparison: 11 pages, 0 in the last 90 days, latest 2024-11-13
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 363 pages, 1 in the last 90 days, latest 2026-09-09
- Recent: 2026-09-09 glossary or explainer: How lean financial services teams can use lifecycle marketing https://act-on.com/learn/blog/how-lean-financial-services-teams-can-use-lifecycle-marketing
- Recent: 2026-06-22 glossary or explainer: Ai lifecycle marketing matters more than ever https://act-on.com/learn/blog/ai-lifecycle-marketing-matters-more-than-ever
- Recent: 2026-05-18 glossary or explainer: Ai success marketing tech https://act-on.com/learn/blog/ai-success-marketing-tech/
- Recent: 2026-05-06 glossary or explainer: Google now allows users to change their gmail address deliverability impact https://act-on.com/learn/blog/google-now-allows-users-to-change-their-gmail-address-deliverability-impact
- Recent: 2026-04-30 glossary or explainer: Retail bank marketing trends to watch in 2026 https://act-on.com/learn/blog/retail-bank-marketing-trends-to-watch-in-2026
- Recent: 2026-03-31 glossary or explainer: Digital marketing strategies for manufacturing companies https://act-on.com/learn/blog/digital-marketing-strategies-for-manufacturing-companies

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.