# Ably: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/ably

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [In-app messaging and customer communications](https://www.gane.ai/index/gtm/customer/in-app-messaging-and-customer-communications/index.md) | 0% | 44 | 0% | 2 |

## What the models said for it

- "For real‑time infrastructure beyond chat: PubNub or Ably." (GLM 4.7 FlashX, In-app messaging)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Ably, from 4 of the 4 answers that named it (only the models that return a source list).

### Domains cited

- ably.com: 4 (its own site)
- github.com: 4
- cometchat.com: 3
- sendbird.com: 3
- en.wikipedia.org: 2
- g2.com: 2
- infobip.com: 2
- mailslurp.com: 2
- pubnub.com: 2
- pushwoosh.com: 2

### Pages cited

- https://github.com/ishandutta2007/Awesome-In-App-Direct-Messaging: 4
- https://ably.com/pubnub-to-ably: 2
- https://en.wikipedia.org/wiki/Instant_messaging: 2
- https://g2.com/products/sendbird/competitors/alternatives: 2
- https://infobip.com/blog/most-popular-messaging-apps-by-country: 2
- https://mailslurp.com/blog/instant-messaging-platforms-compared: 2
- https://pushwoosh.com/blog/best-in-app-messaging-platforms: 2
- https://rocket.chat/blog/messaging-apps: 2

## The company

Ably; https://ably.com; London, United Kingdom; founded 2016. From Wikidata, fetched 2026-09-14.

## In its own words

What Ably's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Realtime infrastructure that “just works” (https://ably.com/)
- For: Build agentic, chat and collaborative apps (https://ably.com/)
- Price stated: Usage-based pricing (https://ably.com/)
- Starting price: 0 (https://ably.com/pricing)
- Free plan or trial: Free forever plan (https://ably.com/)
- Integrations claimed: 12 (https://ably.com/); 20 (https://ably.com/pricing) (pages disagree)
- Certifications: HIPAA, SOC 2, GDPR, CCPA
- Customers named: HubSpot, AWS, Google Cloud, Zapier, Cloudflare, IFTTT, Datadog, Kafka

## What it publishes

Every page ably.com exposes, read 2026-09-29: 3145 addresses. By kind, pages and the last 90 days:

- blog: 494 pages, 12 in the last 90 days, latest 2026-09-23
- case study: 27 pages, 0 in the last 90 days, latest 2026-06-04
- webinar or virtual event: 14 pages, 0 in the last 90 days, latest 2023-08-16
- conference or event: 16 pages, 0 in the last 90 days, latest 2024-06-05
- report or ebook: 21 pages, 0 in the last 90 days, latest undated
- comparison: 683 pages, 6 in the last 90 days, latest 2026-09-24
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 13 pages, 0 in the last 90 days, latest 2022-05-16
- news or press: 7 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-24 comparison: Websockets vs sse https://ably.com/blog/websockets-vs-sse
- Recent: 2026-09-23 blog: Websockets beat sse ai streaming https://ably.com/blog/websockets-beat-sse-ai-streaming
- Recent: 2026-09-08 blog: Websocket ordering production https://ably.com/blog/websocket-ordering-production
- Recent: 2026-09-03 blog: Websockets ai streaming https://ably.com/blog/websockets-ai-streaming
- Recent: 2026-09-02 blog: Ai transport openai responses api https://ably.com/blog/ai-transport-openai-responses-api
- Recent: 2026-09-02 comparison: Ai applications https://ably.com/compare/ably-vs-socketio/ai-applications

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.