# Sales intelligence and contact data: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "B2B contact data and sales intelligence platform" and as "B2B prospecting database", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data

**Standing:** Apollo.io leads with 93% of first choices; verdict clear leader. 43 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 93% | 12% | 74 |
| 2 | [ZoomInfo SalesOS](https://www.gane.ai/index/gtm/vendors/zoominfo-salesos/index.md) | 5% | 43% | 70 |
| 4 | [Cognism](https://www.gane.ai/index/gtm/vendors/cognism/index.md) | 0% | 13% | 55 |
| 5 | [UpLead](https://www.gane.ai/index/gtm/vendors/uplead/index.md) | 0% | 0% | 23 |
| 6 | [Lusha](https://www.gane.ai/index/gtm/vendors/lusha/index.md) | 0% | 25% | 48 |
| 7 | [LinkedIn Sales Navigator](https://www.gane.ai/index/gtm/vendors/linkedin-sales-navigator/index.md) | 0% | 5% | 19 |
| 8 | [6sense Sales Intelligence](https://www.gane.ai/index/gtm/vendors/6sense-sales-intelligence/index.md) | 0% | 14% | 21 |
| 9 | [Clay](https://www.gane.ai/index/gtm/vendors/clay/index.md) | 0% | 0% | 10 |
| 10 | [Prospeo](https://www.gane.ai/index/gtm/vendors/prospeo/index.md) | 0% | 0% | 11 |
| 11 | [Bombora](https://www.gane.ai/index/gtm/vendors/bombora/index.md) | 0% | 0% | 11 |
| 12 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 0% | 20% | 20 |
| 14 | [HubSpot Breeze Intelligence](https://www.gane.ai/index/gtm/vendors/hubspot-breeze-intelligence/index.md) | 0% | 17% | 12 |

Rank is by share of first choices among all 68 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Apollo.io; alternatives Cognism, HubSpot Sales Hub, ZoomInfo SalesOS
- GPT-5.4 mini: ZoomInfo SalesOS; alternatives Apollo.io, Cognism, D&B Hoovers, SalesIntel
- Gemini 3.5 Flash: Apollo.io; alternatives Clay, Cognism, UpLead, ZoomInfo SalesOS
- Perplexity Sonar: Apollo.io; alternatives Cognism, ZoomInfo SalesOS
- Grok 4.20: Apollo.io; alternatives Cognism, Lusha
- Mistral Small: ZoomInfo SalesOS; alternatives Apollo.io, Cognism, SalesTarget.ai Lead Explorer
- DeepSeek V4 Flash: Apollo.io; alternatives Amplemarket, Cognism, Lusha, UpLead
- Llama 4 Maverick: ReachStream; alternatives Apollo.io, Cognism, FullEnrich, UpLead
- Qwen 3.7 Flash: Apollo.io; alternatives Lusha, ZoomInfo SalesOS
- Kimi K2: Apollo.io; alternatives Cognism, Lusha
- GLM 4.7 FlashX: Apollo.io; alternatives Cognism, Lusha, ReachStream, ZoomInfo SalesOS
- MiniMax M2.5: Apollo.io; alternatives Lusha, ReachStream, Seamless.AI
- GPT-6 Luna: Apollo.io; alternatives Cognism, ZoomInfo SalesOS
- Muse Glimmer 30B: Apollo.io; alternatives Cognism, ReachStream, ZoomInfo SalesOS

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- apollo.io: 30 answers, 47 citations
- prospeo.io: 28 answers, 47 citations
- salesrabbit.com: 27 answers, 30 citations
- lemlist.com: 16 answers, 18 citations
- amplemarket.com: 15 answers, 16 citations
- crustdata.com: 15 answers, 15 citations
- g2.com: 14 answers, 18 citations
- salesmotion.io: 12 answers, 13 citations

Pages named in the most answers:

- https://salesrabbit.com/page/2?p=szmhnkswmjhl (25 answers)
- https://amplemarket.com/blog/best-sales-intelligence-platforms-2026 (12 answers)
- https://apollo.io/insights/zoominfo-alternatives (10 answers)
- https://techrepublic.com/article/best-b2b-database-providers (10 answers)
- https://prospeo.io/s/best-b2b-data-platforms (9 answers)
- https://simplydepo.com/industry/b2b-sales-intelligence-tools (9 answers)
- https://crustdata.com/learn/how-to-choose-a-sales-intelligence-platform (7 answers)
- https://reddit.com/r/b2bmarketing/comments/1ngb96d/seeking_recommendations_for_the_best_b2b_data (7 answers)
- https://technologyadvice.com/sales-intelligence (7 answers)
- https://lemlist.com/blog/best-sales-intelligence-platforms (6 answers)

## Warned against

- ZoomInfo SalesOS: 30 of 70 labels negative. "Avoid ZoomInfo initially unless the company needs enterprise-grade coverage and can justify a substantially higher, quote-based cost." (Perplexity Sonar, budget prompt)
- Lusha: 12 of 48 labels negative. "Ban unauthorized prospecting Chrome extensions via your company's IT/Google Workspace management console." (Gemini 3.5 Flash, negative prompt)
- Apollo.io: 9 of 74 labels negative. "Apollo's data quality issues are well-documented, with users reporting accuracy has declined, particularly for phone numbers." (Claude Haiku 4.5, negative prompt)
- Seamless.AI: 7 of 15 labels negative. "Highly criticized across review aggregators (Trustpilot, G2, BBB) for its cancellation and billing practices." (Gemini 3.5 Flash, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Apollo.io at 93%.

- Apollo.io: 73% to 93%, +20. Cleared the floor by 9 points · rank 1 of 68, unchanged.
- ZoomInfo SalesOS: 12% to 5%, −7. Inside the floor by 4 points · rank 2 of 68, unchanged.
- UpLead: 4% to 0%, −4. Inside the floor by 7 points · rank 4 → 5 of 68.
- Lusha: 4% to 0%, −4. Inside the floor by 7 points · rank 3 → 6 of 68.
- Cognism: 2% to 0%, −2. Inside the floor by 9 points · rank 5 → 4 of 68.
- LinkedIn Sales Navigator: 0% to 0%, ±0. Inside the floor by 11 points · rank 8 → 7 of 68.
- 6sense Sales Intelligence: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 8 of 68.
- Clay: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 of 68, unchanged.
- Prospeo: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 10 of 68.
- Bombora: 0% to 0%, ±0. Inside the floor by 11 points · rank 20 → 11 of 68.
- Demandbase: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 12 of 68.
- HubSpot Breeze Intelligence: 0% to 0%, ±0. Inside the floor by 11 points · rank 13 → 14 of 68.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.