# Sales intelligence and contact data for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "B2B contact data and sales intelligence platform" and as "B2B prospecting database", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/enterprise

**Standing:** ZoomInfo SalesOS leads with 73% of first choices; verdict clear leader. 44 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [ZoomInfo SalesOS](https://www.gane.ai/index/gtm/vendors/zoominfo-salesos/index.md) | 73% | 27% | 75 |
| 2 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 9% | 41% | 64 |
| 3 | [Cognism](https://www.gane.ai/index/gtm/vendors/cognism/index.md) | 5% | 4% | 57 |
| 4 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 2% | 14% | 29 |
| 5 | [6sense Sales Intelligence](https://www.gane.ai/index/gtm/vendors/6sense-sales-intelligence/index.md) | 2% | 22% | 36 |
| 7 | [SalesIntel](https://www.gane.ai/index/gtm/vendors/salesintel/index.md) | 2% | 30% | 10 |
| 10 | [LinkedIn Sales Navigator](https://www.gane.ai/index/gtm/vendors/linkedin-sales-navigator/index.md) | 0% | 15% | 26 |
| 11 | [HG Insights](https://www.gane.ai/index/gtm/vendors/hg-insights/index.md) | 0% | 0% | 11 |
| 12 | [HubSpot Breeze Intelligence](https://www.gane.ai/index/gtm/vendors/hubspot-breeze-intelligence/index.md) | 0% | 14% | 14 |
| 13 | [Bombora](https://www.gane.ai/index/gtm/vendors/bombora/index.md) | 0% | 8% | 12 |
| 27 | [Lusha](https://www.gane.ai/index/gtm/vendors/lusha/index.md) | 0% | 33% | 24 |
| 57 | [Seamless.AI](https://www.gane.ai/index/gtm/vendors/seamless-ai/index.md) | 0% | 35% | 17 |

Rank is by share of first choices among all 58 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: ZoomInfo SalesOS; alternatives Apollo.io, Cognism
- GPT-5.4 mini: ZoomInfo SalesOS; alternatives Cognism, D&B Hoovers, Dun & Bradstreet, LinkedIn Sales Navigator
- Gemini 3.5 Flash: ZoomInfo SalesOS; alternatives 6sense Sales Intelligence, Clay, Cognism, Demandbase
- Perplexity Sonar: ZoomInfo SalesOS; alternatives Cognism, Demandbase, HG Insights
- Grok 4.20: ZoomInfo SalesOS; alternatives 6sense Sales Intelligence, Apollo.io, Cognism, Demandbase
- Mistral Small: ZoomInfo SalesOS; alternatives Apollo.io, Cognism, SalesIntel
- DeepSeek V4 Flash: ZoomInfo SalesOS; alternatives 6sense Sales Intelligence, Cognism, Demandbase, HG Insights
- Llama 4 Maverick: ZoomInfo SalesOS
- Qwen 3.7 Flash: ZoomInfo SalesOS; alternatives Apollo.io, Cognism, Lusha, Seamless.AI
- Kimi K2: Demandbase; alternatives 6sense Revenue AI™, ZoomInfo SalesOS
- GLM 4.7 FlashX: ZoomInfo SalesOS; alternatives 6sense Sales Intelligence, Apollo.io, Cognism, Demandbase
- MiniMax M2.5: ZoomInfo SalesOS; alternatives 6sense Sales Intelligence, Apollo.io, Demandbase
- GPT-6 Luna: ZoomInfo SalesOS; alternatives 6sense Sales Intelligence, Cognism, LinkedIn Sales Navigator
- Muse Glimmer 30B: ZoomInfo SalesOS; alternatives 6sense Sales Intelligence, Apollo.io, Demandbase

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- hginsights.com: 26 answers, 35 citations
- apollo.io: 21 answers, 29 citations
- g2.com: 20 answers, 39 citations
- salesmotion.io: 20 answers, 28 citations
- prospeo.io: 17 answers, 19 citations
- salesrabbit.com: 17 answers, 18 citations
- guideflow.com: 13 answers, 13 citations
- demandbase.com: 12 answers, 20 citations

Pages named in the most answers:

- https://salesrabbit.com/page/2?p=szmhnkswmjhl (16 answers)
- https://hginsights.com/blog/best-sales-intelligence-platforms-b2b-gtm-teams (15 answers)
- https://g2.com/categories/sales-intelligence/enterprise (14 answers)
- https://hginsights.com/blog/b2b-data-providers (12 answers)
- https://smartlead.ai/blog/sales-intelligence-software (9 answers)
- https://amplemarket.com/blog/best-sales-intelligence-platforms-2026 (8 answers)
- https://guideflow.com/blog/b2b-contact-database-software (8 answers)
- https://crustdata.com/blog/sales-intelligence-tools (6 answers)
- https://prospeo.io/s/best-b2b-data-platforms (6 answers)
- https://spotsaas.com/blog/best-b2b-data-providers (6 answers)

## Warned against

- Apollo.io: 26 of 64 labels negative. "Apollo is $119/user/month at its top tier \u2014 for 1,000 users that's $1.4M/year, completely unworkable." (DeepSeek V4 Flash, budget prompt)
- ZoomInfo SalesOS: 20 of 75 labels negative. "large enterprises should be cautious about or avoid the following sales intelligence and contact data platforms... ZoomInfo has faced criticism for its data collection and enrichment practices" (Mistral Small, negative prompt)
- Lusha: 8 of 24 labels negative. "Crowdsourced & Browser Extension Platforms (IT Security & Privacy Risks) Examples: *Lusha, RocketReach, Kaspr, ContactOut*" (Gemini 3.5 Flash, negative prompt)
- Seamless.AI: 6 of 17 labels negative. "Seamless.AI - High Caution Advised ... The billing practices and customer service issues make this particularly risky for enterprises" (Kimi K2, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: ZoomInfo SalesOS at 73%.

- ZoomInfo SalesOS: 67% to 73%, +6. Inside the floor by 5 points · rank 1 of 58, unchanged.
- Cognism: 10% to 5%, −5. Inside the floor by 6 points · rank 3 of 58, unchanged.
- Apollo.io: 12% to 9%, −3. Inside the floor by 8 points · rank 2 of 58, unchanged.
- Demandbase: 0% to 2%, +2. Inside the floor by 9 points · rank 10 → 4 of 58.
- 6sense Sales Intelligence: 0% to 2%, +2. Inside the floor by 9 points · rank 9 → 5 of 58.
- SalesIntel: 4% to 2%, −2. Inside the floor by 9 points · rank 4 → 7 of 58.
- Seamless.AI: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 57 of 58.
- LinkedIn Sales Navigator: 0% to 0%, ±0. Inside the floor by 11 points · rank 8 → 10 of 58.
- HG Insights: 0% to 0%, ±0. New · not ranked in October 2026 · rank 11 of 58.
- HubSpot Breeze Intelligence: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 of 58, unchanged.
- Bombora: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 13 of 58.
- Lusha: 0% to 0%, ±0. Inside the floor by 11 points · rank 37 → 27 of 58.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.