# Sales intelligence and contact data for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "B2B contact data and sales intelligence platform" and as "B2B prospecting database", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/sales/sales-intelligence-and-contact-data/enterprise/index.md

**Standing:** ZoomInfo SalesOS leads with 67% of first choices; verdict consensus. 49 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [ZoomInfo SalesOS](https://www.gane.ai/index/gtm/vendors/zoominfo-salesos/index.md) | 67% | 27% | 79 |
| 2 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 12% | 29% | 68 |
| 3 | [Cognism](https://www.gane.ai/index/gtm/vendors/cognism/index.md) | 10% | 12% | 64 |
| 7 | [Seamless.AI](https://www.gane.ai/index/gtm/vendors/seamless-ai/index.md) | 2% | 64% | 11 |
| 8 | [LinkedIn Sales Navigator](https://www.gane.ai/index/gtm/vendors/linkedin-sales-navigator/index.md) | 0% | 9% | 23 |
| 9 | [6sense Sales Intelligence](https://www.gane.ai/index/gtm/vendors/6sense-sales-intelligence/index.md) | 0% | 17% | 24 |
| 10 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 0% | 7% | 14 |
| 37 | [Lusha](https://www.gane.ai/index/gtm/vendors/lusha/index.md) | 0% | 38% | 37 |

Rank is by share of first choices among all 43 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: ZoomInfo SalesOS; alternatives Apollo.io, Cognism
- GPT-5.4 mini: ZoomInfo SalesOS; alternatives Apollo.io, Cognism
- Gemini 3.5 Flash: ZoomInfo SalesOS; alternatives 6sense Sales Intelligence, Apollo.io, Cognism, Demandbase
- Perplexity Sonar: ZoomInfo SalesOS; alternatives Apollo.io, Cognism, RB2B
- Grok 4.20: ZoomInfo SalesOS; alternatives Apollo.io, Cognism, LinkedIn Sales Navigator, Lusha
- Mistral Small: ZoomInfo SalesOS; alternatives Apollo.io, Cognism
- DeepSeek V4 Flash: ZoomInfo SalesOS; alternatives 6sense Sales Intelligence, Cognism, Demandbase
- Llama 4 Maverick: ZoomInfo SalesOS
- Qwen 3.7 Flash: ZoomInfo SalesOS; alternatives Apollo.io, Cognism
- Kimi K2: ZoomInfo SalesOS; alternatives Apollo.io, Cognism, LinkedIn Sales Navigator
- GLM 4.7 FlashX: ZoomInfo SalesOS; alternatives Apollo.io, Cognism
- MiniMax M2.5: ZoomInfo SalesOS; alternatives Cognism
- GPT-6 Luna: ZoomInfo SalesOS; alternatives Apollo.io, Cognism, LinkedIn Sales Navigator
- Muse Glimmer 30B: ZoomInfo SalesOS; alternatives Apollo.io, Cognism

## Sources the answers cite

79 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- pipeline.zoominfo.com: 56 answers, 198 citations
- apollo.io: 33 answers, 52 citations
- lusha.com: 32 answers, 59 citations
- amplemarket.com: 29 answers, 30 citations
- salesmotion.io: 27 answers, 38 citations
- cognism.com: 26 answers, 44 citations
- demandbase.com: 20 answers, 31 citations
- g2.com: 19 answers, 34 citations

Pages named in the most answers:

- https://pipeline.zoominfo.com/sales/top-sales-intelligence-tools (22 answers)
- https://amplemarket.com/blog/best-sales-intelligence-platforms-2026 (21 answers)
- https://blog.hubspot.com/sales/sales-intelligence-platform (16 answers)
- https://lusha.com/blog/best-b2b-contact-database (12 answers)
- https://lusha.com/blog/best-b2b-prospecting-tools (12 answers)
- https://lusha.com/blog/sales-intelligence-tools (12 answers)
- https://prospeo.io/s/best-enterprise-sales-intelligence-software (12 answers)
- https://technologyadvice.com/sales-intelligence (12 answers)
- https://brightdata.com/blog/web-data/best-b2b-data-providers (11 answers)
- https://pipeline.zoominfo.com/sales/b2b-contact-databases (11 answers)

## Warned against

- ZoomInfo SalesOS: 21 of 79 labels negative. "large enterprises should be cautious about or avoid the following... 1. ZoomInfo ... widespread complaints about billing disputes, data accuracy" (Mistral Small, negative prompt)
- Apollo.io: 20 of 68 labels negative. "Apollo.io — Highest-Risk for Enterprise Adoption ... its data infrastructure doesn't hold up to the quality, compliance, and scale requirements of large enterprises." (DeepSeek V4 Flash, negative prompt)
- Lusha: 14 of 37 labels negative. "Built for individual reps and small teams, not enterprise-scale operations. The credit model doesn't scale economically for large outbound teams." (Kimi K2, negative prompt)
- Cognism: 8 of 64 labels negative. "Scaling this to thousands of users is financially prohibitive." (Gemini 3.5 Flash, budget prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: ZoomInfo SalesOS at 67%.

- Apollo.io: 4% to 14%, +10. Inside the floor by 1 point · rank 4 → 2 of 41.
- Salesmotion: 9% to 0%, −9. Inside the floor by 2 points · rank 3 → 33 of 41.
- Cognism: 16% to 12%, −4. Inside the floor by 7 points · rank 2 → 3 of 41.
- Seamless.AI: 0% to 2%, +2. Inside the floor by 9 points · rank 42 → 6 of 41.
- Amplemarket: 2% to 0%, −2. Inside the floor by 9 points · rank 5 → 12 of 41.
- Lusha: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 35 of 41.
- ZoomInfo SalesOS: 67% to 67%, ±0. Inside the floor by 11 points · rank 1 of 41, unchanged.
- 6sense Sales Intelligence: 0% to 0%, ±0. Inside the floor by 11 points · rank 8 → 7 of 41.
- LinkedIn Sales Navigator: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 → 8 of 41.
- Demandbase: 0% to 0%, ±0. Inside the floor by 11 points · rank 7 → 9 of 41.
- Gong: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 19 of 41.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.