# Sales dialers and calling for small business buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "sales dialer" and as "outbound calling platform for sales teams", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/sales/sales-dialers-and-calling/2026-10/smb

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/sales/sales-dialers-and-calling/smb/index.md

**Standing:** JustCall leads with 37% of first choices; verdict contested. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [JustCall](https://www.gane.ai/index/gtm/vendors/justcall/index.md) | 37% | 4% | 57 |
| 2 | [CloudTalk](https://www.gane.ai/index/gtm/vendors/cloudtalk/index.md) | 12% | 0% | 33 |
| 3 | [Kixie PowerCall](https://www.gane.ai/index/gtm/vendors/kixie-powercall/index.md) | 9% | 8% | 40 |
| 4 | [Aircall](https://www.gane.ai/index/gtm/vendors/aircall/index.md) | 7% | 3% | 37 |
| 6 | [Close](https://www.gane.ai/index/gtm/vendors/close/index.md) | 5% | 0% | 19 |
| 9 | [Dialpad](https://www.gane.ai/index/gtm/vendors/dialpad/index.md) | 4% | 9% | 11 |
| 11 | [PhoneBurner](https://www.gane.ai/index/gtm/vendors/phoneburner/index.md) | 2% | 25% | 24 |
| 71 | [Orum](https://www.gane.ai/index/gtm/vendors/orum/index.md) | 0% | 57% | 14 |

Rank is by share of first choices among all 71 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: CloudTalk; alternatives Allo, FreJun, JustCall, Saleshandy Dialer
- GPT-5.4 mini: HubSpot Sales Hub; alternatives Klenty, Ring.io, Salesloft Dialer
- Gemini 3.5 Flash: Kixie PowerCall; alternatives Aloware, Close, JustCall, PhoneBurner
- Perplexity Sonar: Close; alternatives CloudTalk, Ringover
- Grok 4.20: Close; alternatives Aircall, JustCall, MightyCall, PhoneBurner
- Mistral Small: JustCall; alternatives Aircall, Fastcall, Voicent
- DeepSeek V4 Flash: Kixie PowerCall; alternatives Aircall, Close, JustCall
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: JustCall; alternatives Aircall
- Kimi K2: JustCall; alternatives Aloware, CloudTalk, Kixie PowerCall, PhoneBurner
- GLM 4.7 FlashX: Kixie PowerCall; alternatives Aircall, Dialpad, JustCall, Ringover
- MiniMax M2.5: JustCall; alternatives CloudTalk, Fastcall
- GPT-6 Luna: JustCall; alternatives Aircall, Kixie PowerCall
- Muse Glimmer 30B: Allo, KrispCall; alternatives CloudTalk, PhoneBurner

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- justcall.io: 49 answers, 101 citations
- cloudtalk.io: 43 answers, 77 citations
- kixie.com: 36 answers, 44 citations
- guideflow.com: 36 answers, 39 citations
- aloware.com: 32 answers, 37 citations
- prospeo.io: 23 answers, 27 citations
- blog.hubspot.com: 23 answers, 23 citations
- close.com: 21 answers, 22 citations

Pages named in the most answers:

- https://guideflow.com/blog/sales-dialer-software (33 answers)
- https://justcall.io/blog/best-sales-dialer-software.html (27 answers)
- https://kixie.com/sales-blog/best-affordable-power-dialers (22 answers)
- https://blog.hubspot.com/sales/sales-dialer-software (21 answers)
- https://uplead.com/sales-dialer-tools (20 answers)
- https://close.com/blog/sales-dialer (19 answers)
- https://aloware.com/blog/best-power-dialer-software-b2b-sales-teams (18 answers)
- https://ranktracker.com/blog/best-outbound-dialers-for-sales-teams (17 answers)
- https://skipcall.io/en/blog/best-sales-dialer-software (15 answers)
- https://aloware.com/blog/the-8-best-sales-dialers (14 answers)

## Warned against

- PhoneBurner: 6 of 24 labels negative. "like Orum, Kixie, or PhoneBurner) have hidden costs, require annual contracts, or mandate minimum seat requirements" (Gemini 3.5 Flash, budget prompt)
- Orum: 8 of 14 labels negative. "Skip pure parallel/predictive platforms like Orum or Nooks unless raw volume matters more than per-call quality." (Muse Glimmer 30B, scale prompt)
- Salesloft Dialer: 4 of 8 labels negative. "Verdict: Avoid unless you're a funded mid-market company with dedicated IT resources and a Salesforce admin." (DeepSeek V4 Flash, negative prompt)
- RingCentral Events: 4 of 8 labels negative. "Don't buy a phone system (Vonage, RingCentral) as a dialer." (DeepSeek V4 Flash, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: CloudTalk (28%) to JustCall (34%). Margin 21 points, beyond the floor.

- JustCall: 18% to 34%, +16. Cleared the floor by 5 points · rank 2 → 1 of 69.
- CloudTalk: 28% to 13%, −15. Cleared the floor by 4 points · rank 1 → 2 of 69.
- Allo: 14% to 6%, −8. Inside the floor by 3 points · rank 4 → 6 of 69.
- Kixie PowerCall: 16% to 9%, −7. Inside the floor by 4 points · rank 3 → 4 of 69.
- Aloware: 4% to 0%, −4. Inside the floor by 7 points · rank 6 → 13 of 69.
- Aircall: 6% to 9%, +3. Inside the floor by 8 points · rank 5 → 3 of 69.
- Close: 4% to 6%, +2. Inside the floor by 9 points · rank 7 → 5 of 69.
- Dialpad: 2% to 4%, +2. Inside the floor by 9 points · rank 8 of 69, unchanged.
- PhoneBurner: 0% to 2%, +2. Inside the floor by 9 points · rank 16 → 11 of 69.
- Orum: 0% to 0%, ±0. Inside the floor by 11 points · rank 56 → 53 of 69.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.