# Sales dialers and calling for small business buyers: what AI models recommend, September 2026

Gane Index, September 2026 Edition. Asked as "sales dialer" and as "outbound calling platform for sales teams", six framings each, to twelve models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/sales/sales-dialers-and-calling/2026-09/smb

This is the permanent record of the September 2026 Edition, published September 15, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/sales/sales-dialers-and-calling/smb/index.md

**Standing:** CloudTalk leads with 28% of first choices; verdict contested. 50 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [CloudTalk](https://www.gane.ai/index/gtm/vendors/cloudtalk/index.md) | 28% | 3% | 38 |
| 2 | [JustCall](https://www.gane.ai/index/gtm/vendors/justcall/index.md) | 18% | 11% | 44 |
| 3 | [Kixie PowerCall](https://www.gane.ai/index/gtm/vendors/kixie-powercall/index.md) | 16% | 12% | 33 |
| 4 | [Allo](https://www.gane.ai/index/gtm/vendors/allo/index.md) | 14% | 5% | 22 |
| 5 | [Aircall](https://www.gane.ai/index/gtm/vendors/aircall/index.md) | 6% | 29% | 28 |
| 6 | [Aloware](https://www.gane.ai/index/gtm/vendors/aloware/index.md) | 4% | 13% | 15 |
| 8 | [Dialpad](https://www.gane.ai/index/gtm/vendors/dialpad/index.md) | 2% | 18% | 17 |
| 16 | [PhoneBurner](https://www.gane.ai/index/gtm/vendors/phoneburner/index.md) | 0% | 37% | 30 |
| 56 | [Orum](https://www.gane.ai/index/gtm/vendors/orum/index.md) | 0% | 67% | 15 |

Rank is by share of first choices among all 56 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: CloudTalk; alternatives CallHippo, PhoneBurner
- GPT-5.4 mini: Close; alternatives JustCall, Salesfinity
- Gemini 3.5 Flash: JustCall; alternatives Aloware, Apollo.io, Close, PhoneBurner
- Perplexity Sonar: CloudTalk; alternatives Kixie PowerCall, KrispCall
- Grok 4.20: Kixie PowerCall; alternatives Aloware, CloudTalk, Dialpad, JustCall
- Mistral Small: Aloware; alternatives CloudTalk, KrispCall, PhoneBurner, Skipcall
- DeepSeek V4 Flash: JustCall; alternatives Aircall, Aloware, CloudTalk, Kixie PowerCall
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Aircall, JustCall; alternatives DialSheet, Orum, PhoneBurner
- Kimi K2: JustCall, Kixie PowerCall; alternatives Aircall, CloudTalk, Dialpad
- GLM 4.7 FlashX: DialSheet, JustCall; alternatives CloudTalk, Dialpad, Myphoner
- MiniMax M2.5: JustCall, Kixie PowerCall; alternatives Aloware, Apollo.io, CloudTalk

## Sources the answers cite

21 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- cloudtalk.io: 11 answers, 28 citations
- aloware.com: 10 answers, 12 citations
- trellus.ai: 9 answers, 12 citations
- skipcall.io: 9 answers, 9 citations
- withallo.com: 8 answers, 16 citations
- justcall.io: 8 answers, 11 citations
- kixie.com: 7 answers, 10 citations
- croclub.com: 6 answers, 6 citations

Pages named in the most answers:

- https://skipcall.io/en/blog/best-sales-dialer-software (9 answers)
- https://withallo.com/blog/best-power-dialers (8 answers)
- https://aloware.com/blog/the-8-best-sales-dialers (8 answers)
- https://cloudtalk.io/blog/dialers-for-cold-calling (8 answers)
- https://croclub.com/tools/best-sales-dialer-software (6 answers)
- https://retellai.com/blog/best-outbound-dialer-tested-and-ranked (6 answers)
- https://cloudtalk.io/blog/best-ai-sales-dialer-software (5 answers)
- https://cloudtalk.io/blog/best-auto-dialer-software-for-small-businesses (5 answers)
- https://trellus.ai/post/best-sales-dialer-software (5 answers)
- https://justcall.io/blog/best-sales-dialer-software.html (4 answers)

## Warned against

- PhoneBurner: 11 of 30 labels negative. "Dialers to Avoid ... PhoneBurner - Why skip: Described as "overpriced legacy technology riding on past reputation"" (Qwen 3.7 Flash, negative prompt)
- Aircall: 8 of 28 labels negative. "Why avoid/caution: SMBs report feeling trapped; always get written cancellation terms upfront." (Grok 4.20, negative prompt)
- Orum: 10 of 15 labels negative. "Avoid: Enterprise platforms like Salesloft, Outreach, or Orum for small teams" (Kimi K2, direct prompt)
- Five9: 4 of 4 labels negative. "Very expensive (50-seat minimum, $119–$159/user/mo), 36-month contracts, frequent billing disputes, audio quality issues, complex implementation" (MiniMax M2.5, negative prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.