# Sales dialers and calling: what AI models recommend, September 2026

Gane Index, September 2026 Edition. Asked as "sales dialer" and as "outbound calling platform for sales teams", six framings each, to six frontier models with search on, on behalf of a mid-market B2B software company. Page: https://www.gane.ai/index/gtm/sales/sales-dialers-and-calling/2026-09-expanded

This is the permanent record of the September 2026 Edition, published September 9, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/sales/sales-dialers-and-calling/index.md

**Standing:** Nooks leads with 25% of first choices; verdict contested. 24 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Nooks](https://www.gane.ai/index/gtm/vendors/nooks/index.md) | 25% | 11% | 19 |
| 2 | [JustCall](https://www.gane.ai/index/gtm/vendors/justcall/index.md) | 21% | 12% | 16 |
| 3 | [CloudTalk](https://www.gane.ai/index/gtm/vendors/cloudtalk/index.md) | 17% | 13% | 15 |
| 4 | [Orum](https://www.gane.ai/index/gtm/vendors/orum/index.md) | 12% | 14% | 22 |
| 5 | [Outreach Voice](https://www.gane.ai/index/gtm/vendors/outreach-voice/index.md) | 4% | 0% | 12 |
| 6 | [Salesloft Dialer](https://www.gane.ai/index/gtm/vendors/salesloft-dialer/index.md) | 4% | 0% | 12 |
| 8 | [Kixie PowerCall](https://www.gane.ai/index/gtm/vendors/kixie-powercall/index.md) | 4% | 27% | 15 |
| 9 | [Dialpad](https://www.gane.ai/index/gtm/vendors/dialpad/index.md) | 4% | 18% | 11 |
| 11 | [Aircall](https://www.gane.ai/index/gtm/vendors/aircall/index.md) | 0% | 16% | 19 |

Rank is by share of first choices among all 42 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Opus 5: Nooks; alternatives Aloware, Kixie PowerCall, Orum, Salesfinity
- Claude Opus 4.8: Nooks; alternatives Aircall, Aloware, CloudTalk, Orum
- GPT-6 Astra: Orum; alternatives Nooks, Outreach Voice, Salesloft Dialer
- GPT-5.6 Sol: Nooks; alternatives Apollo.io, Orum
- Gemini 3.1 Pro: Nooks, Orum; alternatives Apollo.io, ConnectAndSell, Kixie PowerCall, Outreach Voice
- Perplexity Sonar Pro: JustCall; alternatives Aloware, CloudTalk, Orum, Salesfinity

## Sources the answers cite

31 of 36 answers came back with a source list, from 6 of 6 models. Sites named in the most answers:

- cloudtalk.io: 16 answers, 33 citations
- trellus.ai: 15 answers, 26 citations
- skipcall.io: 15 answers, 18 citations
- kixie.com: 14 answers, 21 citations
- aloware.com: 14 answers, 18 citations
- justcall.io: 14 answers, 17 citations
- nooks.ai: 14 answers, 17 citations
- croclub.com: 10 answers, 10 citations

Pages named in the most answers:

- https://skipcall.io/en/blog/best-sales-dialer-software (14 answers)
- https://aloware.com/blog/the-8-best-sales-dialers (11 answers)
- https://croclub.com/tools/best-sales-dialer-software (10 answers)
- https://trellus.ai/post/best-sales-dialer-software (10 answers)
- https://cloudtalk.io/blog/best-ai-sales-dialer-software (9 answers)
- https://marketbetter.ai/blog/best-sales-dialers-for-sdr-teams-2026 (8 answers)
- https://withallo.com/blog/best-power-dialers (7 answers)
- https://ftc.gov/business-guidance/resources/complying-telemarketing-sales-rule (6 answers)
- https://kixie.com/sales-blog/best-affordable-power-dialers (6 answers)
- https://orum.com/pricing (6 answers)

## Warned against

- Kixie PowerCall: 4 of 15 labels negative. "Be careful about total cost and compliance settings. Pricing is quote-based" (GPT-5.6 Sol, negative prompt)
- Aircall: 3 of 19 labels negative. "Poor fit for solo users: its public plans have a three-user minimum" (GPT-5.6 Sol, negative prompt)
- Orum: 3 of 22 labels negative. "extremely high price tag ... complain about occasional system bugs, dropped calls, and audio choppiness" (Gemini 3.1 Pro, negative prompt)
- Mojo Dialer: 2 of 2 labels negative. "B2B sales teams should heavily avoid it" (Gemini 3.1 Pro, negative prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.