# Conversational intelligence and call recording for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "conversation intelligence and call recording platform" and as "call recording and conversation intelligence tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/sales/conversation-intelligence/2026-11/smb

**Standing:** Fireflies.ai leads with 41% of first choices; verdict clear leader. 61 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Fireflies.ai](https://www.gane.ai/index/gtm/vendors/fireflies-ai/index.md) | 41% | 10% | 61 |
| 2 | [Fathom](https://www.gane.ai/index/gtm/vendors/fathom/index.md) | 26% | 5% | 62 |
| 3 | [Avoma](https://www.gane.ai/index/gtm/vendors/avoma/index.md) | 20% | 3% | 61 |
| 4 | [CloudTalk](https://www.gane.ai/index/gtm/vendors/cloudtalk/index.md) | 3% | 0% | 37 |
| 11 | [HubSpot Sales Hub](https://www.gane.ai/index/gtm/vendors/hubspot-sales-hub/index.md) | 0% | 11% | 18 |
| 12 | [Aircall](https://www.gane.ai/index/gtm/vendors/aircall/index.md) | 0% | 6% | 17 |
| 13 | [Grain](https://www.gane.ai/index/gtm/vendors/grain/index.md) | 0% | 0% | 10 |
| 14 | [CallRail](https://www.gane.ai/index/gtm/vendors/callrail/index.md) | 0% | 17% | 12 |
| 15 | [JustCall](https://www.gane.ai/index/gtm/vendors/justcall/index.md) | 0% | 20% | 10 |
| 21 | [Otter.ai](https://www.gane.ai/index/gtm/vendors/otter-ai/index.md) | 0% | 41% | 22 |
| 39 | [Clari Copilot](https://www.gane.ai/index/gtm/vendors/clari-copilot/index.md) | 0% | 42% | 12 |
| 66 | [Chorus by ZoomInfo](https://www.gane.ai/index/gtm/vendors/chorus-by-zoominfo/index.md) | 0% | 77% | 35 |

Rank is by share of first choices among all 67 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Avoma, Fathom; alternatives Fireflies.ai, Grain, Jiminny
- GPT-5.4 mini: Fathom; alternatives Avoma
- Gemini 3.5 Flash: Fireflies.ai; alternatives Avoma, Fathom, HubSpot Sales Hub, Sybill
- Perplexity Sonar: Avoma; alternatives Fathom, Fireflies.ai, HubSpot Sales Hub
- Grok 4.20: Fireflies.ai; alternatives Avoma, Fathom
- Mistral Small: Fathom, Fireflies.ai; alternatives Avoma, CloudTalk
- DeepSeek V4 Flash: Avoma; alternatives Fathom, Fireflies.ai
- Llama 4 Maverick: CloudTalk; alternatives Fireflies.ai, ZoomInfo
- Qwen 3.7 Flash: Fathom; alternatives Avoma, CallRail, HubSpot Sales Hub
- Kimi K2: Fathom, Fireflies.ai; alternatives Avoma
- GLM 4.7 FlashX: Fireflies.ai; alternatives Avoma, CloudTalk, Fathom
- MiniMax M2.5: Fathom, Fireflies.ai; alternatives Avoma
- GPT-6 Luna: Avoma; alternatives Fathom
- Muse Glimmer 30B: Fireflies.ai; alternatives Aircall, Avoma, CloudTalk

## Sources the answers cite

76 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- cloudtalk.io: 50 answers, 72 citations
- outrightsystems.org: 45 answers, 45 citations
- avoma.com: 32 answers, 45 citations
- g2.com: 31 answers, 46 citations
- gane.ai/index: 28 answers, 28 citations
- softwareadvice.com: 26 answers, 38 citations
- blog.hubspot.com: 22 answers, 24 citations
- fireflies.ai: 21 answers, 35 citations

Pages named in the most answers:

- https://outrightsystems.org/blog/call-recording-software-for-smb (45 answers)
- https://cloudtalk.io/blog/phone-recording-system-for-small-businesses (34 answers)
- https://gane.ai/index/gtm/sales/conversation-intelligence/smb (28 answers)
- https://cloudtalk.io/blog/best-conversation-intelligence-software (19 answers)
- https://g2.com/categories/conversation-intelligence/small-business (18 answers)
- https://softwareadvice.com/call-center/call-recording-comparison/small-business (16 answers)
- https://techrepublic.com/article/best-conversation-intelligence-software (14 answers)
- https://avoma.com/blog/best-conversation-intelligence-software (13 answers)
- https://cirrusinsight.com/blog/sales-call-recording-software (12 answers)
- https://reply.io/blog/the-best-conversation-intelligence-platforms (12 answers)

## Warned against

- Gong: 46 of 57 labels negative. "Gong is the enterprise standard, and the most expensive and opaque. Platform fees, mandatory services, and a usage-credit meter make total cost hard to predict." (Muse Glimmer 30B, negative prompt)
- Chorus by ZoomInfo: 27 of 35 labels negative. "Small businesses should avoid enterprise-grade revenue intelligence platforms (Gong, Chorus)" (DeepSeek V4 Flash, negative prompt)
- Otter.ai: 9 of 22 labels negative. "often flagged for limitations in full CI workflows ... better as a note-taker than a comprehensive CI platform" (Grok 4.20, negative prompt)
- Fireflies.ai: 6 of 61 labels negative. "recurring red flags for SMBs: expensive and confusing pricing tiers" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Fireflies.ai at 41%.

- Fireflies.ai: 32% to 41%, +9. Inside the floor by 2 points · rank 1 of 67, unchanged.
- Avoma: 24% to 20%, −4. Inside the floor by 7 points · rank 3 of 67, unchanged.
- Fathom: 29% to 26%, −3. Inside the floor by 8 points · rank 2 of 67, unchanged.
- Jiminny: 0% to 2%, +2. Inside the floor by 9 points · rank 13 → 6 of 67.
- tl;dv: 0% to 2%, +2. Inside the floor by 9 points · rank 14 → 7 of 67.
- HubSpot Sales Hub: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 11 of 67.
- CallRail: 2% to 0%, −2. Inside the floor by 9 points · rank 5 → 14 of 67.
- JustCall: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 15 of 67.
- Clari Copilot: 2% to 0%, −2. Inside the floor by 9 points · rank 9 → 39 of 67.
- Chorus by ZoomInfo: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 66 of 67.
- CloudTalk: 2% to 3%, +1. Inside the floor by 10 points · rank 4 of 67, unchanged.
- Aircall: 0% to 0%, ±0. Inside the floor by 11 points · rank 49 → 12 of 67.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.