# B2B intent data providers for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "B2B intent data provider" and as "B2B buyer intent data vendor", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/sales/b2b-intent-data/smb

**Standing:** Apollo.io leads with 62% of first choices; verdict clear leader. 61 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 62% | 2% | 60 |
| 2 | [Dealfront](https://www.gane.ai/index/gtm/vendors/dealfront/index.md) | 10% | 0% | 63 |
| 3 | [G2 Buyer Intent](https://www.gane.ai/index/gtm/vendors/g2-buyer-intent/index.md) | 7% | 22% | 45 |
| 4 | [RB2B](https://www.gane.ai/index/gtm/vendors/rb2b/index.md) | 3% | 0% | 31 |
| 5 | [Warmly](https://www.gane.ai/index/gtm/vendors/warmly/index.md) | 2% | 4% | 23 |
| 6 | [Lusha](https://www.gane.ai/index/gtm/vendors/lusha/index.md) | 2% | 11% | 18 |
| 14 | [ZoomInfo](https://www.gane.ai/index/gtm/vendors/zoominfo/index.md) | 2% | 67% | 43 |
| 15 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 2% | 87% | 60 |
| 16 | [Clay](https://www.gane.ai/index/gtm/vendors/clay/index.md) | 0% | 7% | 15 |
| 17 | [HubSpot Breeze Intelligence](https://www.gane.ai/index/gtm/vendors/hubspot-breeze-intelligence/index.md) | 0% | 0% | 10 |
| 19 | [Cognism](https://www.gane.ai/index/gtm/vendors/cognism/index.md) | 0% | 21% | 14 |
| 60 | [Bombora](https://www.gane.ai/index/gtm/vendors/bombora/index.md) | 0% | 73% | 62 |

Rank is by share of first choices among all 61 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Apollo.io; alternatives Cognism, Dealfront, HubSpot Breeze Intelligence, Saleshandy Lead Finder
- GPT-5.4 mini: Apollo.io; alternatives 6sense, Bombora
- Gemini 3.5 Flash: Apollo.io; alternatives Dealfront, G2 Buyer Intent, HubSpot’s Prospecting tool, Lead411
- Perplexity Sonar: Apollo.io; alternatives Dealfront, G2 Buyer Intent, HubSpot Breeze Intelligence
- Grok 4.20: Apollo.io, Dealfront; alternatives G2 Buyer Intent, Saleshandy Lead Finder
- Mistral Small: Apollo.io; alternatives Dealfront, Lemlist
- DeepSeek V4 Flash: Apollo.io; alternatives Dealfront, G2 Buyer Intent, Warmly
- Llama 4 Maverick: Apollo.io
- Qwen 3.7 Flash: Apollo.io; alternatives Clay, Dealfront, Warmly
- Kimi K2: Apollo.io; alternatives Bullseye, Dealfront, G2 Buyer Intent, RB2B
- GLM 4.7 FlashX: Apollo.io; alternatives Bombora, Dealfront, G2 Buyer Intent, ZoomInfo
- MiniMax M2.5: Apollo.io; alternatives Dealfront, Lusha
- GPT-6 Luna: Apollo.io; alternatives G2 Buyer Intent, RB2B
- Muse Glimmer 30B: Apollo.io; alternatives Dealfront, G2 Buyer Intent, RB2B

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- gane.ai/index: 31 answers, 31 citations
- lemlist.com: 30 answers, 38 citations
- getwhitewhale.com: 27 answers, 27 citations
- miniloop.ai: 21 answers, 28 citations
- dupple.com: 20 answers, 20 citations
- joinvalley.co: 20 answers, 20 citations
- demandbase.com: 19 answers, 27 citations
- prospeo.io: 18 answers, 24 citations

Pages named in the most answers:

- https://gane.ai/index/gtm/sales/b2b-intent-data/smb (31 answers)
- https://lemlist.com/blog/best-intent-data-providers (28 answers)
- https://getwhitewhale.com/blog/best-intent-data-tools-for-b2b-sales-2026 (26 answers)
- https://dupple.com/learn/best-b2b-intent-data-providers (20 answers)
- https://joinvalley.co/blog/best-b2b-intent-data-tools-2026 (20 answers)
- https://miniloop.ai/blog/intent-data (20 answers)
- https://demandbase.com/blog/b2b-intent-data-providers (16 answers)
- https://supered.io/blog/b2b-intent-data (15 answers)
- https://technologyadvice.com/blog/sales-intelligence/best-intent-data-providers (14 answers)
- https://saleshandy.com/blog/b2b-intent-data-providers (13 answers)

## Warned against

- Demandbase: 47 of 51 labels negative. "Providers to Avoid or Be Cautious About - Demandbase and 6sense: ... complex implementation, and overkill for SMBs" (Grok 4.20, negative prompt)
- 6sense: 52 of 60 labels negative. "Platforms like 6sense, Demandbase, and Bombora are built for enterprise budgets... If you're under ~$10M revenue, these are almost certainly not worth it." (DeepSeek V4 Flash, negative prompt)
- Bombora: 45 of 62 labels negative. "What to AVOID with a Tight Budget ... Bombora | $25,000+/year | Raw signal layer, requires integration work" (MiniMax M2.5, budget prompt)
- ZoomInfo: 29 of 43 labels negative. "pricing is enterprise-oriented (often $10K–$100K+/year). Data quality complaints are common, and it's not optimized for small teams" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Apollo.io at 62%.

- Dealfront: 5% to 10%, +5. Inside the floor by 6 points · rank 2 of 61, unchanged.
- Saleshandy Lead Finder: 4% to 0%, −4. Inside the floor by 7 points · rank 6 → 18 of 61.
- Apollo.io: 65% to 62%, −3. Inside the floor by 8 points · rank 1 of 61, unchanged.
- G2 Buyer Intent: 4% to 7%, +3. Inside the floor by 8 points · rank 4 → 3 of 61.
- Lusha: 5% to 2%, −3. Inside the floor by 8 points · rank 3 → 6 of 61.
- ZoomInfo: 0% to 2%, +2. Inside the floor by 9 points · rank 65 → 14 of 61.
- 6sense: 0% to 2%, +2. Inside the floor by 9 points · rank 67 → 15 of 61.
- Lead Onion: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 35 of 61.
- Bombora: 2% to 0%, −2. Inside the floor by 9 points · rank 13 → 60 of 61.
- RB2B: 4% to 3%, −1. Inside the floor by 10 points · rank 5 → 4 of 61.
- Warmly: 2% to 2%, ±0. Inside the floor by 11 points · rank 8 → 5 of 61.
- Clay: 0% to 0%, ±0. Inside the floor by 11 points · rank 20 → 16 of 61.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.