# B2B intent data providers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "B2B intent data provider" and as "B2B buyer intent data vendor", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/sales/b2b-intent-data

**Standing:** Bombora leads with 34% of first choices; verdict contested. 56 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Bombora](https://www.gane.ai/index/gtm/vendors/bombora/index.md) | 34% | 25% | 68 |
| 2 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 29% | 3% | 37 |
| 3 | [ZoomInfo](https://www.gane.ai/index/gtm/vendors/zoominfo/index.md) | 9% | 27% | 44 |
| 4 | [Dealfront](https://www.gane.ai/index/gtm/vendors/dealfront/index.md) | 5% | 0% | 31 |
| 5 | [G2 Buyer Intent](https://www.gane.ai/index/gtm/vendors/g2-buyer-intent/index.md) | 4% | 2% | 46 |
| 6 | [RB2B](https://www.gane.ai/index/gtm/vendors/rb2b/index.md) | 4% | 5% | 20 |
| 7 | [HubSpot Breeze Intelligence](https://www.gane.ai/index/gtm/vendors/hubspot-breeze-intelligence/index.md) | 4% | 9% | 11 |
| 9 | [Cognism](https://www.gane.ai/index/gtm/vendors/cognism/index.md) | 2% | 15% | 13 |
| 14 | [TrustRadius](https://www.gane.ai/index/gtm/vendors/trustradius/index.md) | 0% | 7% | 15 |
| 15 | [TechTarget Priority Engine](https://www.gane.ai/index/gtm/vendors/techtarget-priority-engine/index.md) | 0% | 18% | 17 |
| 55 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 0% | 53% | 62 |
| 56 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 0% | 54% | 48 |

Rank is by share of first choices among all 56 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Bombora, G2 Buyer Intent
- GPT-5.4 mini: Bombora; alternatives 6sense, Demandbase
- Gemini 3.5 Flash: ZoomInfo; alternatives Apollo.io, Bombora, Cognism, G2 Buyer Intent
- Perplexity Sonar: Bombora; alternatives Dealfront, G2 Buyer Intent, ZoomInfo
- Grok 4.20: Apollo.io; alternatives Bombora, Dealfront, Factors.ai, G2 Buyer Intent
- Mistral Small: Bombora; alternatives Apollo.io, G2 Buyer Intent, Warmly
- DeepSeek V4 Flash: AdRoll ABM; alternatives Bombora, G2 Buyer Intent, ZoomInfo + Intent Add-on
- Llama 4 Maverick: Bombora; alternatives 6sense, Apollo.io, G2 Buyer Intent
- Qwen 3.7 Flash: Bombora, Factors.ai; alternatives Apollo.io, Prospeo
- Kimi K2: G2 Buyer Intent, ZoomInfo Streaming Intent; alternatives Apollo.io, Bombora, Warmly
- GLM 4.7 FlashX: Factors.ai; alternatives Apollo.io, Dealfront, HubSpot Breeze Intelligence
- MiniMax M2.5: Bombora; alternatives G2 Buyer Intent, Salesmotion, Sona, TrustRadius
- GPT-6 Luna: Bombora; alternatives 6sense, G2 Buyer Intent
- Muse Glimmer 30B: HubSpot Breeze Intelligence; alternatives 6sense, Bombora, Salesmotion, TechTarget Priority Engine

## Sources the answers cite

76 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- lemlist.com: 32 answers, 34 citations
- forrester.com: 25 answers, 27 citations
- supered.io: 24 answers, 26 citations
- prospeo.io: 23 answers, 36 citations
- demandbase.com: 22 answers, 31 citations
- hginsights.com: 22 answers, 25 citations
- joinvalley.co: 18 answers, 18 citations
- miniloop.ai: 15 answers, 16 citations

Pages named in the most answers:

- https://lemlist.com/blog/best-intent-data-providers (28 answers)
- https://demandbase.com/blog/b2b-intent-data-providers (19 answers)
- https://joinvalley.co/blog/best-b2b-intent-data-tools-2026 (18 answers)
- https://hginsights.com/blog/b2b-data-providers (17 answers)
- https://prospeo.io/s/b2b-intent-data-providers (15 answers)
- https://default.com/post/b2b-intent-data-providers (14 answers)
- https://miniloop.ai/blog/intent-data (14 answers)
- https://supered.io/blog/b2b-intent-data (14 answers)
- https://autobound.ai/blog/top-15-intent-data-providers-compared-2026 (13 answers)
- https://forrester.com/report/the-intent-data-providers-for-b2b-landscape-q3-2024/RES181511 (13 answers)

## Warned against

- 6sense: 33 of 62 labels negative. "Avoid enterprise platforms such as 6sense, Demandbase, or Bombora initially" (Perplexity Sonar, budget prompt)
- Demandbase: 26 of 48 labels negative. "Bidstream-based providers (e.g., ZoomInfo, Demandbase) - Why avoid: ... legally contested and may not be compliant with privacy regulations" (Mistral Small, negative prompt)
- Bombora: 17 of 68 labels negative. "What to Avoid on a Limited Budget - Bombora (~$25K+/year) — Enterprise-grade, not budget-friendly" (MiniMax M2.5, budget prompt)
- ZoomInfo: 12 of 44 labels negative. "Bidstream-based providers (e.g., ZoomInfo, Demandbase) - Why avoid: These providers harvest intent data from ad auctions, which is legally contested" (Mistral Small, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: Apollo.io (27%) to Bombora (34%). Margin 5 points, within noise.

- Bombora: 27% to 34%, +7. Inside the floor by 4 points · rank 2 → 1 of 56.
- Dealfront: 12% to 5%, −7. Inside the floor by 4 points · rank 3 → 4 of 56.
- 6sense: 5% to 0%, −5. Inside the floor by 6 points · rank 7 → 55 of 56.
- HubSpot Breeze Intelligence: 0% to 4%, +4. Inside the floor by 7 points · rank 21 → 7 of 56.
- Factors.ai: 7% to 4%, −3. Inside the floor by 8 points · rank 4 → 8 of 56.
- Apollo.io: 27% to 29%, +2. Inside the floor by 9 points · rank 1 → 2 of 56.
- ZoomInfo: 7% to 9%, +2. Inside the floor by 9 points · rank 5 → 3 of 56.
- G2 Buyer Intent: 2% to 4%, +2. Inside the floor by 9 points · rank 9 → 5 of 56.
- Cognism: 0% to 2%, +2. Inside the floor by 9 points · rank 12 → 9 of 56.
- Lusha: 2% to 0%, −2. Inside the floor by 9 points · rank 10 → 19 of 56.
- RB2B: 5% to 4%, −1. Inside the floor by 10 points · rank 6 of 56, unchanged.
- TrustRadius: 0% to 0%, ±0. Inside the floor by 11 points · rank 14 of 56, unchanged.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.