# B2B intent data providers for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "B2B intent data provider" and as "B2B buyer intent data vendor", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/sales/b2b-intent-data/enterprise

**Standing:** 6sense leads with 50% of first choices; verdict clear leader. 48 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 50% | 20% | 71 |
| 2 | [Bombora](https://www.gane.ai/index/gtm/vendors/bombora/index.md) | 25% | 14% | 74 |
| 3 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 12% | 24% | 63 |
| 4 | [ZoomInfo](https://www.gane.ai/index/gtm/vendors/zoominfo/index.md) | 4% | 24% | 58 |
| 5 | [Cognism](https://www.gane.ai/index/gtm/vendors/cognism/index.md) | 4% | 17% | 12 |
| 8 | [G2 Buyer Intent](https://www.gane.ai/index/gtm/vendors/g2-buyer-intent/index.md) | 0% | 17% | 35 |
| 9 | [TechTarget Priority Engine](https://www.gane.ai/index/gtm/vendors/techtarget-priority-engine/index.md) | 0% | 17% | 29 |
| 10 | [Intentsify](https://www.gane.ai/index/gtm/vendors/intentsify/index.md) | 0% | 10% | 10 |
| 11 | [TrustRadius](https://www.gane.ai/index/gtm/vendors/trustradius/index.md) | 0% | 25% | 12 |

Rank is by share of first choices among all 41 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: 6sense, Demandbase; alternatives Bombora
- GPT-5.4 mini: 6sense; alternatives Bombora, Demandbase
- Gemini 3.5 Flash: Bombora; alternatives 6sense, Demandbase, G2 Buyer Intent, TechTarget Priority Engine
- Perplexity Sonar: Demandbase; alternatives 6sense, Bombora, G2 Buyer Intent, ZoomInfo
- Grok 4.20: 6sense; alternatives Bombora, Demandbase, ZoomInfo
- Mistral Small: 6sense; alternatives Bombora, Demandbase
- DeepSeek V4 Flash: 6sense; alternatives Bombora, Demandbase, Intentsify
- Llama 4 Maverick: 6sense; alternatives Bombora, Demandbase, ZoomInfo
- Qwen 3.7 Flash: Bombora; alternatives 6sense, Demandbase
- Kimi K2: 6sense, Demandbase; alternatives Bombora, ZoomInfo
- GLM 4.7 FlashX: 6sense; alternatives Bombora, Demandbase, G2 Buyer Intent, ZoomInfo
- MiniMax M2.5: 6sense; alternatives Bombora, Demandbase
- GPT-6 Luna: 6sense; alternatives Bombora, G2 Buyer Intent
- Muse Glimmer 30B: 6sense; alternatives Bombora, Demandbase

## Sources the answers cite

75 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- demandbase.com: 33 answers, 45 citations
- lemlist.com: 27 answers, 28 citations
- forrester.com: 24 answers, 27 citations
- hginsights.com: 24 answers, 26 citations
- joinvalley.co: 23 answers, 24 citations
- technologyadvice.com: 19 answers, 19 citations
- bombora.com: 17 answers, 34 citations
- prospeo.io: 15 answers, 25 citations

Pages named in the most answers:

- https://lemlist.com/blog/best-intent-data-providers (26 answers)
- https://joinvalley.co/blog/best-b2b-intent-data-tools-2026 (23 answers)
- https://technologyadvice.com/blog/sales-intelligence/best-intent-data-providers (19 answers)
- https://demandbase.com/blog/b2b-intent-data-providers (17 answers)
- https://hginsights.com/blog/b2b-data-providers (15 answers)
- https://default.com/post/b2b-intent-data-providers (12 answers)
- https://forrester.com/report/the-intent-data-providers-for-b2b-landscape-q3-2024/RES181511 (11 answers)
- https://dupple.com/learn/best-b2b-intent-data-providers (10 answers)
- https://gane.ai/index/gtm/sales/b2b-intent-data/enterprise (10 answers)
- https://hginsights.com/blog/buyer-intent-data-providers (10 answers)

## Warned against

- 6sense: 14 of 71 labels negative. "A class action filed in the Northern District of California alleges that 6Sense used people's names and personal profiles to market its subscription plans without consent or compensation." (GLM 4.7 FlashX, negative prompt)
- ZoomInfo: 14 of 58 labels negative. "ZoomInfo has faced multiple lawsuits and regulatory scrutiny over its data collection and sales practices... many to advise caution, especially in highly regulated markets." (GLM 4.7 FlashX, negative prompt)
- Demandbase: 15 of 63 labels negative. "A separate class action alleges that DemandBase (and its partner InsideView) used individuals' names, contact information... without their written consent." (GLM 4.7 FlashX, negative prompt)
- Bombora: 10 of 74 labels negative. "What to avoid if you need predictable per-user cost: ... cost balloons unpredictably with scale." (DeepSeek V4 Flash, budget prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: 6sense at 50%.

- Demandbase: 25% to 12%, −13. Cleared the floor by 2 points · rank 2 → 3 of 41.
- Bombora: 15% to 25%, +10. Inside the floor by 1 point · rank 3 → 2 of 41.
- 6sense: 44% to 50%, +6. Inside the floor by 5 points · rank 1 of 41, unchanged.
- G2 Buyer Intent: 4% to 0%, −4. Inside the floor by 7 points · rank 5 → 8 of 41.
- ZoomInfo: 6% to 4%, −2. Inside the floor by 9 points · rank 4 of 41, unchanged.
- Cognism: 2% to 4%, +2. Inside the floor by 9 points · rank 6 → 5 of 41.
- Apollo.io: 2% to 2%, ±0. Inside the floor by 11 points · rank 8 → 7 of 41.
- TechTarget Priority Engine: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 of 41, unchanged.
- Intentsify: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 → 10 of 41.
- TrustRadius: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 11 of 41.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.