# B2B intent data providers for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "B2B intent data provider" and as "B2B buyer intent data vendor", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/sales/b2b-intent-data/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/sales/b2b-intent-data/enterprise/index.md

**Standing:** 6sense leads with 44% of first choices; verdict clear leader. 52 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 44% | 16% | 68 |
| 2 | [Demandbase](https://www.gane.ai/index/gtm/vendors/demandbase/index.md) | 25% | 8% | 61 |
| 3 | [Bombora](https://www.gane.ai/index/gtm/vendors/bombora/index.md) | 15% | 17% | 66 |
| 4 | [ZoomInfo](https://www.gane.ai/index/gtm/vendors/zoominfo/index.md) | 6% | 31% | 55 |
| 5 | [G2 Buyer Intent](https://www.gane.ai/index/gtm/vendors/g2-buyer-intent/index.md) | 4% | 12% | 32 |
| 6 | [Cognism](https://www.gane.ai/index/gtm/vendors/cognism/index.md) | 2% | 10% | 20 |
| 8 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 2% | 40% | 10 |
| 9 | [TechTarget Priority Engine](https://www.gane.ai/index/gtm/vendors/techtarget-priority-engine/index.md) | 0% | 0% | 25 |
| 10 | [TrustRadius](https://www.gane.ai/index/gtm/vendors/trustradius/index.md) | 0% | 13% | 15 |

Rank is by share of first choices among all 46 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: 6sense, Demandbase; alternatives Bombora, ZoomInfo
- GPT-5.4 mini: Bombora, Demandbase; alternatives ZoomInfo
- Gemini 3.5 Flash: 6sense, Demandbase; alternatives Bombora, Cognism, G2 Buyer Intent, TechTarget Priority Engine
- Perplexity Sonar: 6sense; alternatives Bombora, Demandbase, IntentData.io
- Grok 4.20: 6sense; alternatives Demandbase, ZoomInfo
- Mistral Small: 6sense; alternatives Apollo.io, Demandbase
- DeepSeek V4 Flash: 6sense; alternatives Bombora, Demandbase
- Llama 4 Maverick: 6sense; alternatives Factors.ai, Salesmotion
- Qwen 3.7 Flash: 6sense, Demandbase; alternatives Cognism, ZoomInfo
- Kimi K2: 6sense; alternatives Bombora, Demandbase, Madison Logic, ZoomInfo
- GLM 4.7 FlashX: 6sense, Demandbase; alternatives Bombora
- MiniMax M2.5: 6sense, Bombora, Demandbase; alternatives Intentsify, TechTarget Priority Engine, ZoomInfo
- GPT-6 Luna: 6sense, Bombora; alternatives Demandbase Intent, G2 Buyer Intent
- Muse Glimmer 30B: 6sense; alternatives Bombora, Demandbase, TechTarget Priority Engine

## Sources the answers cite

78 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- demandbase.com: 58 answers, 94 citations
- percepture.com: 38 answers, 38 citations
- pipeline.zoominfo.com: 35 answers, 61 citations
- rb2b.com: 31 answers, 31 citations
- cio.economictimes.indiatimes.com: 30 answers, 35 citations
- hginsights.com: 26 answers, 28 citations
- cognism.com: 25 answers, 29 citations
- salesmotion.io: 23 answers, 23 citations

Pages named in the most answers:

- https://demandbase.com/blog/b2b-intent-data-providers (53 answers)
- https://percepture.com/sales-intelligence/best-b2b-intent-data-providers (38 answers)
- https://rb2b.com/learn/intent-data-providers (30 answers)
- https://cognism.com/blog/intent-data-providers (23 answers)
- https://cio.economictimes.indiatimes.com/amp/tools/10-best-b2b-intent-data-providers-for-enterprises/134434366 (21 answers)
- https://pipeline.zoominfo.com/sales/intent-data-platform (21 answers)
- https://salesmotion.io/blog/intent-data-providers (21 answers)
- https://zenabm.com/blog/b2b-intent-data-providers (20 answers)
- https://clay.com/guides/best/intent-data-providers (19 answers)
- https://martal.ca/intent-data-providers-lb (18 answers)

## Warned against

- ZoomInfo: 17 of 55 labels negative. "ZoomInfo (Intent product) | Relies on bidstream data, GDPR risk, false positives, opaque methodology, aggressive contracts" (DeepSeek V4 Flash, negative prompt)
- 6sense: 11 of 68 labels negative. "Consistently criticized in sentiment analysis for over-promising and under-delivering" (GLM 4.7 FlashX, negative prompt)
- Bombora: 11 of 66 labels negative. "Any vendor whose core offering is Bombora co-op surge without real-time first-party overlay, because of weekly refresh, cookie deprecation risk and documented accuracy complaints." (Muse Glimmer 30B, negative prompt)
- Demandbase: 5 of 61 labels negative. "flag intent signal accuracy issues, with the platform sometimes identifying accounts as in-market that have no real buying activity" (Kimi K2, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: 6sense at 45%.

- Bombora: 20% to 11%, −9. Inside the floor by 2 points · rank 3 of 44, unchanged.
- ZoomInfo: 2% to 7%, +5. Inside the floor by 6 points · rank 4 of 44, unchanged.
- G2 Buyer Intent: 0% to 5%, +5. Inside the floor by 6 points · rank 11 → 5 of 44.
- Cognism: 0% to 2%, +2. Inside the floor by 9 points · rank 13 → 6 of 44.
- TrustRadius: 2% to 0%, −2. Inside the floor by 9 points · rank 5 → 10 of 44.
- Demandbase: 24% to 25%, +1. Inside the floor by 10 points · rank 2 of 44, unchanged.
- 6sense: 45% to 45%, ±0. Inside the floor by 11 points · rank 1 of 44, unchanged.
- Apollo.io: 2% to 2%, ±0. Inside the floor by 11 points · rank 9 → 8 of 44.
- TechTarget Priority Engine: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 9 of 44.
- Intentsify: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 of 44, unchanged.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.