# B2B intent data providers: what AI models recommend, September 2026

Gane Index, September 2026 Edition. Asked as "B2B intent data provider" and as "B2B buyer intent data vendor", six framings each, to twelve models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/sales/b2b-intent-data/2026-09

This is the permanent record of the September 2026 Edition, published September 15, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/sales/b2b-intent-data/index.md

**Standing:** Bombora leads with 35% of first choices; verdict contested. 52 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Bombora](https://www.gane.ai/index/gtm/vendors/bombora/index.md) | 35% | 18% | 56 |
| 2 | [Apollo.io](https://www.gane.ai/index/gtm/vendors/apollo-io/index.md) | 25% | 7% | 27 |
| 3 | [G2 Buyer Intent](https://www.gane.ai/index/gtm/vendors/g2-buyer-intent/index.md) | 13% | 2% | 43 |
| 4 | [Intentsify](https://www.gane.ai/index/gtm/vendors/intentsify/index.md) | 4% | 5% | 19 |
| 5 | [ZoomInfo](https://www.gane.ai/index/gtm/vendors/zoominfo/index.md) | 4% | 30% | 37 |
| 7 | [Dealfront](https://www.gane.ai/index/gtm/vendors/dealfront/index.md) | 2% | 0% | 37 |
| 8 | [Cognism](https://www.gane.ai/index/gtm/vendors/cognism/index.md) | 2% | 0% | 24 |
| 9 | [RB2B](https://www.gane.ai/index/gtm/vendors/rb2b/index.md) | 2% | 0% | 13 |
| 10 | [Lusha](https://www.gane.ai/index/gtm/vendors/lusha/index.md) | 2% | 18% | 11 |
| 15 | [TrustRadius](https://www.gane.ai/index/gtm/vendors/trustradius/index.md) | 0% | 4% | 25 |
| 16 | [Warmly](https://www.gane.ai/index/gtm/vendors/warmly/index.md) | 0% | 0% | 12 |
| 17 | [TechTarget Priority Engine](https://www.gane.ai/index/gtm/vendors/techtarget-priority-engine/index.md) | 0% | 16% | 19 |

Rank is by share of first choices among all 61 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice; alternatives Cognism, Dealfront, Demandbase, Intentsify
- GPT-5.4 mini: Bombora; alternatives 6sense, AdRoll ABM, Demandbase, G2 Buyer Intent
- Gemini 3.5 Flash: Apollo.io, HubSpot Breeze Intelligence; alternatives Bombora, G2 Buyer Intent, RB2B, Warmly
- Perplexity Sonar: Bombora; alternatives 6sense, Dealfront, G2 Buyer Intent
- Grok 4.20: Bombora; alternatives AdRoll ABM, Dealfront, G2 Buyer Intent, ZoomInfo
- Mistral Small: MarketBetter; alternatives Apollo.io, Dealfront, Factors.ai
- DeepSeek V4 Flash: Bombora, G2 Buyer Intent; alternatives Intentsify, ZoomInfo
- Llama 4 Maverick: Bombora, Intentsify; alternatives Abmatic AI, Cognism, Dealfront
- Qwen 3.7 Flash: Bombora; alternatives AdRoll ABM, Factors.ai, G2 Buyer Intent, Intentsify
- Kimi K2: Bombora, ZoomInfo; alternatives AdRoll ABM, Demandbase, G2 Buyer Intent
- GLM 4.7 FlashX: Apollo.io; alternatives Dealfront, G2 Buyer Intent, RB2B
- MiniMax M2.5: Bombora, G2 Buyer Intent; alternatives Apollo Intent, Factors.ai, Intentsify

## Sources the answers cite

22 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- demandbase.com: 16 answers, 23 citations
- cognism.com: 12 answers, 12 citations
- percepture.com: 12 answers, 12 citations
- autobound.ai: 10 answers, 11 citations
- getuntitled.ai: 10 answers, 10 citations
- zenabm.com: 9 answers, 9 citations
- visualping.io: 8 answers, 8 citations
- g2.com: 7 answers, 12 citations

Pages named in the most answers:

- https://percepture.com/sales-intelligence/best-b2b-intent-data-providers (12 answers)
- https://demandbase.com/blog/b2b-intent-data-providers (11 answers)
- https://cognism.com/blog/intent-data-providers (10 answers)
- https://getuntitled.ai/blog/10-best-buyer-intent-data-providers (10 answers)
- https://zenabm.com/blog/b2b-intent-data-providers (9 answers)
- https://visualping.io/blog/best-intent-data-providers (8 answers)
- https://autobound.ai/blog/top-15-intent-data-providers-compared-2026 (7 answers)
- https://default.com/post/b2b-intent-data-providers (6 answers)
- https://salesmotion.io/blog/intent-data-providers (6 answers)
- https://hginsights.com/blog/buyer-intent-data-providers (5 answers)

## Warned against

- 6sense: 28 of 49 labels negative. "6sense \u2014 the most consistent buyer's-remorse reports ... "an expensive experiment that fails to deliver measurable results."" (DeepSeek V4 Flash, negative prompt)
- Demandbase: 19 of 46 labels negative. "A Word of Caution: What to Avoid ... they are full Account-Based Marketing (ABM) orchestration suites designed for mature enterprise GTM teams." (Gemini 3.5 Flash, paraphrase prompt)
- Bombora: 10 of 56 labels negative. "Avoid: Enterprise platforms like ... Bombora ($25K-$75K/year)" (GLM 4.7 FlashX, budget prompt)
- ZoomInfo: 11 of 37 labels negative. "here are the B2B intent data providers ... you should approach with caution ... ZoomInfo (Specifically "Streaming Intent") ... High False Positive Rate" (Qwen 3.7 Flash, negative prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.