# Pricing optimization: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "pricing optimization platform" and as "price management and optimization software", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/revops/pricing-optimization

**Standing:** Pricefx leads with 49% of first choices; verdict clear leader. 47 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Pricefx](https://www.gane.ai/index/gtm/vendors/pricefx/index.md) | 49% | 15% | 54 |
| 2 | [Prisync](https://www.gane.ai/index/gtm/vendors/prisync/index.md) | 19% | 11% | 37 |
| 3 | [Zilliant](https://www.gane.ai/index/gtm/vendors/zilliant/index.md) | 6% | 28% | 50 |
| 4 | [PriceLabs](https://www.gane.ai/index/gtm/vendors/pricelabs/index.md) | 4% | 22% | 23 |
| 5 | [Price2Spy](https://www.gane.ai/index/gtm/vendors/price2spy/index.md) | 4% | 12% | 16 |
| 6 | [Competera](https://www.gane.ai/index/gtm/vendors/competera/index.md) | 2% | 25% | 32 |
| 7 | [PROS Smart Price Optimization & Management](https://www.gane.ai/index/gtm/vendors/pros-smart-price-optimization-management/index.md) | 2% | 38% | 42 |
| 8 | [Conga Price Optimization & Management](https://www.gane.ai/index/gtm/vendors/conga-price-optimization-management/index.md) | 2% | 18% | 11 |
| 14 | [Vendavo](https://www.gane.ai/index/gtm/vendors/vendavo/index.md) | 0% | 35% | 49 |

Rank is by share of first choices among all 118 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Pricefx; alternatives Pricemoov, Zilliant
- GPT-5.4 mini: Conga Price Optimization & Management; alternatives Vistaar, Zilliant
- Gemini 3.5 Flash: Pricefx; alternatives Enable, Pricemoov, Vendavo, Zilliant
- Perplexity Sonar: Pricefx; alternatives Native commerce-platform pricing, Vendavo, Zilliant
- Grok 4.20: Pricefx; alternatives Zilliant
- Mistral Small: Pricefx, Zilliant; alternatives PROS Smart Price Optimization & Management, Vendavo Pricepoint
- DeepSeek V4 Flash: Pricefx; alternatives PROS Smart Price Optimization & Management, Price2Spy, Prisync, Salesforce Revenue Cloud
- Llama 4 Maverick: Competera; alternatives Minderest, Pricefx, Vendavo Pricepoint
- Qwen 3.7 Flash: ProPrice; alternatives Impartner, Pricefx, Profitect
- Kimi K2: Pricefx; alternatives PROS Smart Price Optimization & Management, Zilliant
- GLM 4.7 FlashX: PricePro; alternatives Adobe Commerce, Pricefx, Pricerium.ai, SAP Commerce
- MiniMax M2.5: PROS Smart Price Optimization & Management, Pricefx; alternatives CloudPricing, Vendavo, Zilliant
- GPT-6 Luna: Pricefx; alternatives PROS Smart Price Optimization & Management, Vendavo, Zilliant
- Muse Glimmer 30B: Pricefx; alternatives Vendavo, Zilliant

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- softwareworld.co: 40 answers, 52 citations
- getapp.com: 39 answers, 55 citations
- softwareadvice.com: 24 answers, 32 citations
- capterra.com: 23 answers, 32 citations
- g2.com: 22 answers, 39 citations
- verifiedmarketresearch.com: 20 answers, 20 citations
- toolradar.com: 18 answers, 23 citations
- guideflow.com: 18 answers, 20 citations

Pages named in the most answers:

- https://softwareworld.co/pricing-optimization-software (32 answers)
- https://verifiedmarketresearch.com/blog/best-pricing-optimization-software (20 answers)
- https://virtocommerce.com/blog/b2b-pricing-tools-software (18 answers)
- https://softwareworld.co/pricing-optimization-software/comparison (17 answers)
- https://capterra.com/pricing-optimization-software (15 answers)
- https://getapp.com/sales-software/pricing-optimization (14 answers)
- https://guideflow.com/blog/best-pricing-software (14 answers)
- https://marketintelligencetools.com/rankings/price-optimization-tools (14 answers)
- https://g2.com/discussions/best-pricing-optimization-software-for-medium-sized-firm (13 answers)
- https://topbusinesssoftware.com/categories/pricing-optimization/mid-size-business-orgs (13 answers)

## Warned against

- Zilliant: 14 of 50 labels negative. "Other platforms that have been criticized include PROS Smart Price Optimization & Management, Zilliant, and Competera." (Llama 4 Maverick, negative prompt)
- PROS Smart Price Optimization & Management: 16 of 42 labels negative. "Other platforms that have been criticized include PROS Smart Price Optimization & Management, Zilliant, and Competera." (Llama 4 Maverick, negative prompt)
- Vendavo: 17 of 49 labels negative. "Avoid: Vendavo, PROS, and any tool that uses personal browsing data to set individual prices." (GLM 4.7 FlashX, negative prompt)
- Competera: 8 of 32 labels negative. "Other platforms that have been criticized include PROS Smart Price Optimization & Management, Zilliant, and Competera." (Llama 4 Maverick, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Pricefx at 49%.

- Pricefx: 53% to 49%, −4. Inside the floor by 7 points · rank 1 of 118, unchanged.
- PriceLabs: 0% to 4%, +4. Inside the floor by 7 points · rank 26 → 4 of 118.
- Price2Spy: 7% to 4%, −3. Inside the floor by 8 points · rank 3 → 5 of 118.
- Competera: 0% to 2%, +2. Inside the floor by 9 points · rank 12 → 6 of 118.
- PROS Smart Price Optimization & Management: 0% to 2%, +2. Inside the floor by 9 points · rank 10 → 7 of 118.
- Conga Price Optimization & Management: 0% to 2%, +2. Inside the floor by 9 points · rank 14 → 8 of 118.
- Zilliant: 5% to 6%, +1. Inside the floor by 10 points · rank 4 → 3 of 118.
- Prisync: 19% to 19%, ±0. Inside the floor by 11 points · rank 2 of 118, unchanged.
- Vendavo: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 → 14 of 118.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.