# CPQ for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "CPQ software" and as "configure, price, quote tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/revops/cpq/2026-11/enterprise

**Standing:** Salesforce Revenue Cloud leads with 57% of first choices; verdict clear leader. 56 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Salesforce Revenue Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-revenue-cloud/index.md) | 57% | 25% | 80 |
| 2 | [Conga CPQ](https://www.gane.ai/index/gtm/vendors/conga-cpq/index.md) | 20% | 16% | 62 |
| 3 | [Oracle CPQ](https://www.gane.ai/index/gtm/vendors/oracle-cpq/index.md) | 16% | 24% | 72 |
| 4 | [SAP CPQ](https://www.gane.ai/index/gtm/vendors/sap-cpq/index.md) | 2% | 15% | 65 |
| 5 | [Tacton](https://www.gane.ai/index/gtm/vendors/tacton/index.md) | 2% | 10% | 20 |
| 8 | [DealHub](https://www.gane.ai/index/gtm/vendors/dealhub/index.md) | 0% | 4% | 45 |
| 9 | [PROS Smart CPQ](https://www.gane.ai/index/gtm/vendors/pros-smart-cpq/index.md) | 0% | 10% | 20 |
| 11 | [NetSuite CPQ](https://www.gane.ai/index/gtm/vendors/netsuite-cpq/index.md) | 0% | 10% | 10 |
| 13 | [Epicor CPQ](https://www.gane.ai/index/gtm/vendors/epicor-cpq/index.md) | 0% | 20% | 10 |
| 14 | [Infor CPQ](https://www.gane.ai/index/gtm/vendors/infor-cpq/index.md) | 0% | 20% | 10 |
| 20 | [ServiceNow CPQ](https://www.gane.ai/index/gtm/vendors/servicenow-cpq/index.md) | 0% | 27% | 11 |

Rank is by share of first choices among all 55 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Conga CPQ; alternatives SAP CPQ, Salesforce Revenue Cloud
- GPT-5.4 mini: Salesforce Revenue Cloud; alternatives Conga CPQ, DealHub, Oracle CPQ, SAP CPQ
- Gemini 3.5 Flash: Salesforce Revenue Cloud; alternatives Conga CPQ, DealHub, Infor CPQ, Oracle CPQ
- Perplexity Sonar: Salesforce Revenue Cloud; alternatives Conga CPQ, DealHub, Oracle CPQ, SAP CPQ
- Grok 4.20: Salesforce Revenue Cloud; alternatives Conga CPQ, DealHub, Oracle CPQ, SAP CPQ
- Mistral Small: Conga CPQ, Salesforce Revenue Cloud; alternatives Oracle CPQ, SAP CPQ
- DeepSeek V4 Flash: Salesforce Revenue Cloud; alternatives Conga CPQ, Oracle CPQ, PROS Smart CPQ, SAP CPQ
- Llama 4 Maverick: Salesforce Revenue Cloud; alternatives Conga CPQ, DealHub, Oracle CPQ, SAP CPQ
- Qwen 3.7 Flash: Conga CPQ, Salesforce Revenue Cloud; alternatives Oracle CPQ, SAP CPQ
- Kimi K2: Conga CPQ, Salesforce Revenue Cloud; alternatives DealHub, Oracle CPQ, SAP CPQ
- GLM 4.7 FlashX: Salesforce Revenue Cloud; alternatives Conga CPQ, DealHub, NetSuite CPQ, Oracle CPQ
- MiniMax M2.5: Conga CPQ, Salesforce Revenue Cloud; alternatives Oracle CPQ, PROS Smart CPQ, SAP CPQ
- GPT-6 Luna: Oracle CPQ; alternatives PROS Smart CPQ, SAP CPQ, Salesforce Revenue Cloud
- Muse Glimmer 30B: Salesforce Revenue Cloud; alternatives Conga CPQ, Oracle CPQ, SAP CPQ

## Sources the answers cite

76 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 33 answers, 47 citations
- selecthub.com: 26 answers, 33 citations
- zapier.com: 25 answers, 25 citations
- albato.com: 24 answers, 24 citations
- softwareadvice.com: 23 answers, 23 citations
- atwix.com: 21 answers, 21 citations
- oracle.com: 20 answers, 25 citations
- conga.com: 19 answers, 26 citations

Pages named in the most answers:

- https://g2.com/categories/cpq/enterprise (25 answers)
- https://zapier.com/blog/cpq-software-vendors (25 answers)
- https://albato.com/blog/publications/best-cpq-software (24 answers)
- https://selecthub.com/c/cpq-software (24 answers)
- https://softwareadvice.com/cpq (23 answers)
- https://atwix.com/b2b-ecommerce/best-cpq-software (21 answers)
- https://guideflow.com/blog/best-cpq-software (15 answers)
- https://qwoty.io/best-cpq-software-b2b-saas (14 answers)
- https://ciopages.com/buyer-guides/cpq-platform (13 answers)
- https://capterra.com/cpq-software (12 answers)

## Warned against

- Salesforce Revenue Cloud: 20 of 80 labels negative. "Why avoid: Users report significant complexity, a steep learning curve, slow performance during data syncing, and burdensome setup processes." (Mistral Small, negative prompt)
- Oracle CPQ: 17 of 72 labels negative. "often criticized for similar issues as Salesforce CPQ—complexity, integration challenges, and resource-intensive implementations" (Mistral Small, negative prompt)
- SAP CPQ: 10 of 65 labels negative. "legacy ERP CPQ modules (SAP, Oracle CPQ Cloud at the highest tier) were considered but excluded if they are rarely picked by SaaS companies under $200M ARR" (Muse Glimmer 30B, negative prompt)
- Conga CPQ: 10 of 62 labels negative. "I'd put Conga CPQ and Oracle CPQ on the "evaluate very carefully against your catalog complexity, rule volume, and integration/customization needs" list." (GPT-5.4 mini, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Salesforce Revenue Cloud at 57%.

- Oracle CPQ: 34% to 16%, −18. Cleared the floor by 7 points · rank 2 → 3 of 55.
- Conga CPQ: 4% to 20%, +16. Cleared the floor by 5 points · rank 3 → 2 of 55.
- Salesforce Revenue Cloud: 49% to 57%, +8. Inside the floor by 3 points · rank 1 of 55, unchanged.
- SAP CPQ: 4% to 2%, −2. Inside the floor by 9 points · rank 4 of 55, unchanged.
- Tacton: 4% to 2%, −2. Inside the floor by 9 points · rank 5 of 55, unchanged.
- DealHub: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 8 of 55.
- PROS Smart CPQ: 0% to 0%, ±0. Inside the floor by 11 points · rank 9 of 55, unchanged.
- NetSuite CPQ: 0% to 0%, ±0. Inside the floor by 11 points · rank 23 → 11 of 55.
- Epicor CPQ: 0% to 0%, ±0. Inside the floor by 11 points · rank 13 of 55, unchanged.
- Infor CPQ: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 → 14 of 55.
- Zuora CPQ: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 19 of 55.
- ServiceNow CPQ: 0% to 0%, ±0. Inside the floor by 11 points · rank 12 → 20 of 55.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.