# CPQ: what AI models recommend, September 2026

Gane Index, September 2026 Edition. Asked as "CPQ software" and as "configure, price, quote tool", six framings each, to six frontier models with search on, on behalf of a mid-market B2B software company. Page: https://www.gane.ai/index/gtm/revops/cpq/2026-09-expanded

This is the permanent record of the September 2026 Edition, published September 9, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/revops/cpq/index.md

**Standing:** DealHub leads with 54% of first choices; verdict clear leader. 24 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [DealHub](https://www.gane.ai/index/gtm/vendors/dealhub/index.md) | 54% | 8% | 25 |
| 3 | [HubSpot Commerce Hub](https://www.gane.ai/index/gtm/vendors/hubspot-commerce-hub/index.md) | 8% | 36% | 22 |
| 5 | [PandaDoc](https://www.gane.ai/index/gtm/vendors/pandadoc/index.md) | 4% | 29% | 21 |
| 9 | [Salesforce Revenue Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-revenue-cloud/index.md) | 4% | 49% | 43 |
| 10 | [Conga CPQ](https://www.gane.ai/index/gtm/vendors/conga-cpq/index.md) | 0% | 27% | 15 |
| 13 | [Tacton](https://www.gane.ai/index/gtm/vendors/tacton/index.md) | 0% | 20% | 10 |
| 40 | [Oracle CPQ](https://www.gane.ai/index/gtm/vendors/oracle-cpq/index.md) | 0% | 44% | 16 |
| 42 | [SAP CPQ](https://www.gane.ai/index/gtm/vendors/sap-cpq/index.md) | 0% | 50% | 12 |

Rank is by share of first choices among all 42 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Opus 5: DealHub; alternatives HubSpot Commerce Hub, PandaDoc, Salesforce Revenue Cloud
- Claude Opus 4.8: DealHub; alternatives Conga CPQ, HubSpot Commerce Hub, Nue, PandaDoc
- GPT-6 Astra: DealHub, Nue; alternatives HubSpot Commerce Hub, Salesforce Revenue Cloud
- GPT-5.6 Sol: DealHub; alternatives HubSpot Commerce Hub, Nue, Salesforce Revenue Cloud
- Gemini 3.1 Pro: DealHub; alternatives MonetizeNow, PandaDoc, Salesforce Revenue Cloud, Turnstile
- Perplexity Sonar Pro: DealHub; alternatives Conga CPQ, Salesforce Revenue Cloud

## Sources the answers cite

33 of 36 answers came back with a source list, from 6 of 6 models. Sites named in the most answers:

- g2.com: 13 answers, 18 citations
- monday.com: 13 answers, 17 citations
- dealhub.io: 13 answers, 15 citations
- guideflow.com: 13 answers, 14 citations
- salesforce.com: 11 answers, 11 citations
- pandadoc.com: 10 answers, 11 citations
- cpq-integrations.com: 9 answers, 18 citations
- bettercommerce.io: 9 answers, 9 citations

Pages named in the most answers:

- https://guideflow.com/blog/best-cpq-software (13 answers)
- https://monday.com/blog/crm-and-sales/cpq-software (12 answers)
- https://croclub.com/tools/best-cpq-software (7 answers)
- https://qobra.co/blog/cpq-software (7 answers)
- https://turnstile.ai/blog/cpq-software-b2b-saas (7 answers)
- https://bettercommerce.io/blog/best-cpq-software-in-2025 (6 answers)
- https://g2.com/categories/cpq (6 answers)
- https://cincom.com/blog/cpq/best-cpq-tools (5 answers)
- https://gartner.com/reviews/market/configure-price-quote-applications (5 answers)
- https://gokickflip.com/blog/best-cpq-software-for-small-business (5 answers)

## Warned against

- Salesforce Revenue Cloud: 21 of 43 labels negative. "Salesforce moved classic Salesforce CPQ to end-of-sale ... anyone on the legacy product faces real migration costs." (Claude Opus 5, scale prompt)
- Oracle CPQ: 7 of 16 labels negative. "Skip unless there's a specific reason: Oracle CPQ and SAP CPQ (enterprise ERP-anchored)" (Claude Opus 5, paraphrase prompt)
- HubSpot Commerce Hub: 8 of 22 labels negative. "Avoid using document-centric apps as a replacement for a true CPQ if your product catalog contains highly configurable products" (Gemini 3.1 Pro, negative prompt)
- PandaDoc: 6 of 21 labels negative. "Avoid using document-centric apps as a replacement for a true CPQ" (Gemini 3.1 Pro, negative prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.