# 30% of the citations behind the answers point at a vendor's own site, and 9% at a review site.

Gane Index, November 2026 Edition. Page: https://www.gane.ai/index/gtm/research/what-the-answers-cite

Fourteen of the fourteen models return the sources they read before answering. Across the 8,192 answers that carry a source list, 90,443 citations name 689 sites. This page counts them: which sites the answers cite, how much of the citing goes to the vendors themselves, and how much to the review sites that sell placement. It is a fact about retrieval, not a lever on the model.

## The sites cited most

- g2.com: 4103 citations in 2303 answers (vendor: G2 Buyer Intent)
- capterra.com: 1592 citations in 978 answers (vendor: Capterra)
- softwareadvice.com: 1302 citations in 1010 answers (review site)
- guideflow.com: 886 citations in 783 answers (vendor: Guideflow)
- gane.ai/index: 753 citations in 590 answers
- getapp.com: 651 citations in 470 answers (vendor: GetApp)
- blog.hubspot.com: 546 citations in 422 answers (vendor: HubSpot’s Prospecting Agent)
- prospeo.io: 422 citations in 320 answers (vendor: Prospeo)
- zapier.com: 346 citations in 311 answers (vendor: Zapier Forms)
- sourceforge.net: 294 citations in 242 answers (vendor: SourceForge)
- linkedin.com: 273 citations in 243 answers (vendor: LinkedIn/Meta ad managers)
- cloudtalk.io: 262 citations in 184 answers (vendor: CloudTalk QA)
- toolradar.com: 258 citations in 202 answers
- albato.com: 223 citations in 222 answers (vendor: Albato)
- resources.rework.com: 218 citations in 194 answers (vendor: Rework)
- learn.g2.com: 200 citations in 185 answers (vendor: G2 Buyer Intent)
- reddit.com: 200 citations in 118 answers (vendor: Reddit Communities)
- shopify.com: 180 citations in 111 answers (vendor: Shopify’s built-in order management)
- forbes.com: 175 citations in 166 answers (review site)
- softwaresuggest.com: 173 citations in 171 answers
- spotsaas.com: 166 citations in 133 answers (vendor: Spotsaas)
- demandbase.com: 154 citations in 118 answers (vendor: Demandbase Agentbase)
- captivateiq.com: 147 citations in 65 answers (vendor: CaptivateIQ Rev Planning)
- cloudinary.com: 142 citations in 92 answers (vendor: Cloudinary Assets)
- ones.com: 141 citations in 50 answers (vendor: ONES Wiki)
- amplitude.com: 138 citations in 96 answers (vendor: Amplitude Accounts)
- thecmo.com: 137 citations in 133 answers
- userpilot.com: 134 citations in 95 answers (vendor: Userpilot)
- wisestamp.com: 126 citations in 54 answers (vendor: WiseStamp for Business)
- storylane.io: 125 citations in 74 answers (vendor: Storylane.io)

26973 of 90443 citations (30%) to a vendor's own site; 8470 (9%) to a review site.

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.