# The leader changed in twenty-three of 112 categories since October 2026

Gane Index, November 2026 Edition. Page: https://www.gane.ai/index/gtm/research/movement

Between the October 2026 Edition and the November 2026 Edition the leader changed in twenty-three of 112 categories, four of them by more than the noise floor of 11 points. Sixty-three of 1092 changes in first-choice share clear the floor. Both editions asked the same fourteen models. A change smaller than the floor is reported as within noise: asked twice with nothing changed, the models move a leader's share by that much on their own, so a smaller change between editions cannot be told from the instrument.

- AI SDR agents: Apollo.io 24% to AiSDR 34%
- AI visibility and answer engine tracking tools: Otterly 20% to Peec AI 24%
- AI voice agents: Retell AI 27% to CloudTalk 25%
- B2B intent data providers: Apollo.io 27% to Bombora 34%
- Brand protection platforms: Red Points 40% to IP Moat 23%
- Channel partner and local marketing: Channelscaler 10% to Impartner PRM 17%
- Contact center platforms: Five9 18% to CloudTalk 21%
- Contact center quality assurance: EvaluAgent 28% to Voxjar 21%
- Conversational marketing platforms: Tidio 13% to Qualified 25%
- Customer education and LMS: LearnUpon 26% to Skilljar 22%
- Customer intelligence and data science: Amplitude 18% to Mixpanel 12%
- Digital sales rooms: Dock 29% to Aligned 29%
- Employee advocacy platforms: DSMN8 21% to Oktopost 31%
- Knowledge base and self-service: Notion 21% to Document360 24%
- Lead routing and management: LeadAngel 26% to LeanData 28%
- Loyalty, advocacy and referrals: Smile.io 26% to Referral Rock 21%
- Marketing resource management: Wrike for Marketing 24% to monday.com Work Management 19%
- Product information management: Plytix 34% to Akeneo PIM 33%
- Sales engagement platforms: Apollo.io 35% to Salesloft 37%
- Search and social advertising platforms: Google Ads 13% to Optmyzr 20%
- SEO and content optimization platforms: Semrush 21% to Surfer SEO 24%
- Value selling tools: Minoa 21% to HubSpot CRM 15%
- Video advertising: StackAdapt 32% to LinkedIn Video Ads 24%
- Amazon Ads in Retail media platforms: 33% to 62%
- Smarty in Address verification tools: 47% to 73%
- Red Points in Brand protection platforms: 40% to 17%
- Clay in Data enrichment: 6% to 27%
- CustomerGauge in Customer feedback and surveys: 24% to 45%
- Voxjar in Contact center quality assurance: 0% to 21%
- Calendly in Meeting scheduling: 36% to 56%
- Apollo.io in Sales intelligence and contact data: 73% to 93%
- GUIDEcx in Client onboarding platforms: 13% to 32%
- HubSpot Content Hub in Content marketing platforms: 33% to 52%
- Intercom in In-app messaging and customer communications: 21% to 38%
- Luigi's Box in Ecommerce search and merchandising: 2% to 20%

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.