# In 102 of 112 categories, the product the models put first changes with the size of the company asking.

Gane Index, November 2026 Edition. Page: https://www.gane.ai/index/gtm/research/buyer-size

Every category is asked on behalf of three buyers: a small B2B company, a mid-market B2B company, an enterprise B2B company. Each buyer gets its own standing, computed within its segment and never pooled. This page reads the 112 standings side by side: ten categories have one leader for every buyer, sixty-four change leader once across the three, and thirty-eight have a different leader for each.

| Category | Small business | Mid-market | Enterprise |
|---|---|---|---|
| ABM | HubSpot Marketing Hub (40%) | AdRoll ABM (52%) | Demandbase (46%) |
| AI marketing agents | HubSpot Breeze (21%) | HubSpot Breeze (35%) | Salesforce Agentforce Marketing (43%) |
| AI visibility | Otterly (51%) | Peec AI (24%) | Profound (49%) |
| App store optimization | App Radar (16%) | AppTweak (51%) | Sensor Tower (46%) |
| Attribution & MMM | Dreamdata (26%) | Dreamdata (32%) | Adobe Marketo Measure (22%) |
| Audience insights | SparkToro (54%) | SparkToro (33%) | GWI (32%) |
| Audio advertising | AudioGo (54%) | AudioGo (29%) | StackAdapt (32%) |
| Brand protection | IP Moat (32%) | IP Moat (23%) | Red Points (53%) |
| Call tracking | CallRail (63%) | CallRail (52%) | Invoca (67%) |
| Click fraud protection | ClickCease (47%) | ClickCease (37%) | Lunio (25%) |
| Competitive intel | Kompyte (37%) | Kompyte (40%) | Crayon (54%) |
| Marketing CMS | WordPress (39%) | HubSpot Content Hub (45%) | Adobe Experience Manager (29%) |
| Content marketing | HubSpot Content Hub (36%) | HubSpot Content Hub (52%) | HubSpot Content Hub (16%) |
| Conversational mktg | Tidio (27%) | Qualified (25%) | Qualified (47%) |
| Creative automation | Canva (32%) | Bannerflow (21%) | Celtra (50%) |
| DAM | Filecamp (27%) | Canto (40%) | Bynder (43%) |
| Direct mail & gifting | Goody (31%) | Sendoso (35%) | Sendoso (42%) |
| Ecommerce marketing | HubSpot Marketing Hub (25%) | HubSpot Marketing Hub (41%) | Adobe Marketo Engage (27%) |
| Ecommerce search | Doofinder (40%) | Algolia (24%) | Constructor (30%) |
| Email deliverability | GlockApps (25%) | GlockApps (38%) | Validity Everest (46%) |
| Email marketing | ActiveCampaign (37%) | HubSpot Marketing Hub (42%) | HubSpot Marketing Hub (41%) |
| Email signatures | CodeTwo Email Signatures 365 (27%) | Exclaimer (31%) | Exclaimer (56%) |
| Employee advocacy | Vulse (31%) | Oktopost (31%) | EveryoneSocial (39%) |
| Event lead capture | Blinq (22%) | Blinq (20%) | iCapture (29%) |
| Event management | Eventbrite (18%) | Bizzabo (23%) | Cvent Event Marketing & Management (58%) |
| Experimentation | VWO (28%) | VWO (31%) | Optimizely CMS (48%) |
| Influencer | Favikon (36%) | Favikon (29%) | CreatorIQ (65%) |
| Landing pages | Leadpages (26%) | Unbounce (32%) | Instapage (34%) |
| Local listings | BrightLocal (45%) | BrightLocal (46%) | Yext (52%) |
| Loyalty | Referral Rock (42%) | Referral Rock (21%) | Influitive AdvocateHub (30%) |
| Marketing automation | HubSpot Marketing Hub (37%) | HubSpot Marketing Hub (65%) | Adobe Marketo Engage (69%) |
| Marketing resource mgt | monday.com Work Management (39%) | monday.com Work Management (19%) | Aprimo (29%) |
| Mobile apps | OneSignal (25%) | Customer.io (13%) | Braze (60%) |
| Mobile & push | OneSignal (51%) | OneSignal (44%) | Braze (55%) |
| Native ads | LinkedIn Sponsored Content (35%) | StackAdapt (29%) | StackAdapt (29%) |
| PR | Brand24 (45%) | Muck Rack (42%) | Meltwater (52%) |
| Direct mail | Postalytics (43%) | Postalytics (40%) | Lob (46%) |
| Programmatic | StackAdapt (41%) | StackAdapt (50%) | Demandbase Advertising (32%) |
| Retail media | Amazon Ads (51%) | Amazon Ads (62%) | Skai (40%) |
| Proximity | Radar (29%) | Foursquare Proximity (15%) | Radar (21%) |
| Reviews | Praising.ai (21%) | Birdeye (19%) | Birdeye (29%) |
| Paid ads | Google Ads (15%) | Optmyzr (20%) | Skai (67%) |
| SEO | Surfer SEO (19%) | Surfer SEO (24%) | Conductor (50%) |
| SMS & WhatsApp | SimpleTexting (21%) | Customer.io (19%) | Braze (19%) |
| Social media | Buffer (46%) | Sprout Social (47%) | Oktopost (27%) |
| Video ads | YouTube Ads (24%) | LinkedIn Video Ads (24%) | LinkedIn Video Ads (38%) |
| Video hosting | Wistia (62%) | Wistia (60%) | Wistia (40%) |
| Webinars | Demio (42%) | Livestorm (34%) | ON24 (35%) |
| Website governance | Silktide Governance (19%) | Siteimprove (27%) | Siteimprove (57%) |
| AI SDR | AiSDR (38%) | AiSDR (34%) | 11x (25%) |
| Intent data | Apollo.io (62%) | Bombora (34%) | 6sense (50%) |
| Conversation intel | Fireflies.ai (41%) | Avoma (29%) | Gong (72%) |
| Sales rooms | Aligned (38%) | Aligned (29%) | Trumpet (36%) |
| Field sales | Badger Maps (48%) | Badger Maps (43%) | Badger Maps (22%) |
| Interactive demos | Supademo (44%) | Storylane (42%) | Reprise (24%) |
| Lead routing | HubSpot Sales Hub (30%) | LeanData (28%) | LeanData (67%) |
| Scheduling | Calendly (66%) | Calendly (56%) | Calendly (54%) |
| Revenue intel | HubSpot Sales Hub (26%) | Clari Copilot (24%) | Clari Copilot (50%) |
| RFP response | PandaDoc (30%) | Loopio (31%) | Responsive (60%) |
| Sales coaching | HubSpot Sales Hub (12%) | MindTickle (22%) | MindTickle (52%) |
| Dialers | CloudTalk (33%) | CloudTalk (26%) | Five9 (28%) |
| Sales enablement | HubSpot Sales Hub (69%) | HubSpot Sales Hub (32%) | Seismic (50%) |
| Sales engagement | Apollo.io (50%) | Salesloft (37%) | Outreach (52%) |
| Sales gamification | Spinify (42%) | Spinify (31%) | Spinify (49%) |
| Sales intel | Apollo.io (96%) | Apollo.io (93%) | ZoomInfo SalesOS (73%) |
| Value selling | HubSpot Sales Hub (17%) | ValueCore (13%) | Mediafly Value (30%) |
| AI voice agents | Retell AI (15%) | CloudTalk (25%) | Synthflow (19%) |
| Support chatbots | Tidio (30%) | Intercom Fin AI Agent (52%) | Intercom Fin AI Agent (25%) |
| Client onboarding | Rocketlane (26%) | Rocketlane (32%) | Rocketlane (51%) |
| Community | Circle (39%) | Bettermode (25%) | Higher Logic Vanilla (55%) |
| Contact center | Aircall (26%) | CloudTalk (21%) | Genesys Cloud CX (69%) |
| Contact center QA | Voxjar (20%) | Voxjar (21%) | MaestroQA (16%) |
| Customer education | TalentLMS (56%) | Skilljar (22%) | Skilljar (34%) |
| Feedback | SurveyMonkey (15%) | CustomerGauge (45%) | Qualtrics CustomerXM (42%) |
| Customer success | Custify (31%) | ChurnZero (47%) | Gainsight Customer Success (65%) |
| Helpdesk | Freshdesk (25%) | Zendesk Support Suite (37%) | Zendesk Support Suite (51%) |
| Digital adoption | UserGuiding (34%) | Userpilot (39%) | Whatfix (40%) |
| In-app messaging | Intercom (35%) | Intercom (38%) | Pendo (24%) |
| Knowledge base | Notion (28%) | Document360 (24%) | Zendesk Guide (18%) |
| Billing | Stripe Billing (48%) | Chargebee (57%) | Zuora (67%) |
| CLM | PandaDoc (51%) | PandaDoc (29%) | Icertis Contract Intelligence (22%) |
| CPQ | PandaDoc (45%) | DealHub (51%) | Salesforce Revenue Cloud (57%) |
| CRM | HubSpot CRM (65%) | HubSpot CRM (53%) | Salesforce Sales Cloud (59%) |
| CRM data quality | Insycle (51%) | Insycle (50%) | DemandTools (40%) |
| Ecommerce | Shopify (34%) | BigCommerce B2B Edition (45%) | Shopify (31%) |
| Order management | Zoho Inventory (42%) | Zoho Inventory (19%) | IBM Sterling Order Management (30%) |
| Pricing optimization | Prisync (41%) | Pricefx (49%) | Pricefx (42%) |
| PIM | Plytix (74%) | Akeneo PIM (33%) | Inriver PIM (29%) |
| Proposals | PandaDoc (74%) | PandaDoc (78%) | PandaDoc (30%) |
| Commissions | QuotaPath (38%) | CaptivateIQ (38%) | Xactly Incent (28%) |
| Territory planning | HubSpot Sales Hub (16%) | CaptivateIQ Planning (47%) | Anaplan Territory & Quota Planning (37%) |
| Address verification | Smarty (78%) | Smarty (73%) | Smarty (32%) |
| Consent | CookieYes (30%) | Osano (29%) | OneTrust (66%) |
| CDP | Segment (41%) | Segment (50%) | Salesforce Data Cloud (50%) |
| Customer intel | HubSpot Service Hub (21%) | Mixpanel (12%) | Adobe Customer Journey Analytics (25%) |
| BI & dashboards | Microsoft Power BI (46%) | Microsoft Power BI (65%) | Microsoft Power BI (61%) |
| Data clean rooms | AWS Clean Rooms (19%) | Snowflake Data Clean Rooms (27%) | Snowflake Data Clean Rooms (52%) |
| Enrichment | Apollo.io (81%) | Apollo.io (63%) | ZoomInfo (57%) |
| DMP | Segment (38%) | Segment (36%) | Salesforce Data Cloud (40%) |
| Warehouse & ETL | BigQuery (44%) | Hightouch (38%) | Hightouch (47%) |
| Email verification | ZeroBounce (30%) | ZeroBounce (47%) | ZeroBounce (69%) |
| Identity | FullContact (30%) | Hightouch Adaptive Identity Resolution (28%) | Salesforce Data Cloud (40%) |
| Market intelligence | Apollo.io (39%) | Apollo.io (22%) | AlphaSense (25%) |
| Product analytics | PostHog (62%) | Amplitude (46%) | Amplitude (61%) |
| Session replay | Microsoft Clarity (65%) | Microsoft Clarity (45%) | Fullstory (36%) |
| Tag management | Google Tag Manager (98%) | Google Tag Manager (93%) | Tealium iQ Tag Management (77%) |
| Web analytics | Google Analytics 4 (57%) | Google Analytics 4 (55%) | Adobe Analytics (35%) |
| Automation & iPaaS | Zapier (42%) | Workato (35%) | Workato (43%) |
| Affiliate | Rewardful (16%) | PartnerStack (56%) | PartnerStack (38%) |
| Channel marketing | PartnerStack (8%) | Impartner PRM (17%) | Impartner PRM (28%) |
| PRM | PartnerPortal.io (44%) | PartnerPortal.io (24%) | Impartner PRM (55%) |
| Referrals | Referral Rock (24%) | PartnerStack (35%) | Ambassador (16%) |

10 categories with one leader for every buyer; 64 where the leader changes once; 38 with a different leader for each buyer.

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.