# Webinar and virtual event platforms for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "webinar and virtual event platform" and as "platform for hosting webinars and virtual events", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/webinar-virtual-events/enterprise

**Standing:** ON24 leads with 35% of first choices; verdict contested. 48 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [ON24](https://www.gane.ai/index/gtm/vendors/on24/index.md) | 35% | 12% | 60 |
| 2 | [Zoom Webinars](https://www.gane.ai/index/gtm/vendors/zoom-webinars/index.md) | 10% | 17% | 78 |
| 3 | [Webex Webinars](https://www.gane.ai/index/gtm/vendors/webex-webinars/index.md) | 8% | 9% | 35 |
| 4 | [Cisco Webex Webinars](https://www.gane.ai/index/gtm/vendors/cisco-webex-webinars/index.md) | 8% | 0% | 13 |
| 6 | [Goldcast](https://www.gane.ai/index/gtm/vendors/goldcast/index.md) | 4% | 9% | 33 |
| 7 | [Cvent Event Marketing & Management](https://www.gane.ai/index/gtm/vendors/cvent-event-marketing-management/index.md) | 4% | 13% | 38 |
| 8 | [Microsoft Teams](https://www.gane.ai/index/gtm/vendors/microsoft-teams/index.md) | 4% | 30% | 23 |
| 9 | [Bizzabo](https://www.gane.ai/index/gtm/vendors/bizzabo/index.md) | 2% | 4% | 24 |
| 10 | [RingCentral Events](https://www.gane.ai/index/gtm/vendors/ringcentral-events/index.md) | 2% | 8% | 26 |
| 11 | [Airmeet](https://www.gane.ai/index/gtm/vendors/airmeet/index.md) | 2% | 7% | 14 |
| 14 | [GoTo Webinar](https://www.gane.ai/index/gtm/vendors/goto-webinar/index.md) | 2% | 27% | 11 |
| 17 | [BigMarker](https://www.gane.ai/index/gtm/vendors/bigmarker/index.md) | 0% | 4% | 24 |

Rank is by share of first choices among all 66 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice
- GPT-5.4 mini: ON24; alternatives Cvent Event Marketing & Management, Microsoft Teams, Webex Webinars, Zoom Webinars
- Gemini 3.5 Flash: Goldcast; alternatives Bizzabo, Cvent Event Marketing & Management, ON24, Zoom Webinars
- Perplexity Sonar: ON24; alternatives Bizzabo, Goldcast
- Grok 4.20: ON24; alternatives Cvent Event Marketing & Management, Goldcast, Webex Webinars, Zoom Webinars
- Mistral Small: ON24; alternatives Airmeet, Goldcast, Zoom Webinars, vFairs
- DeepSeek V4 Flash: Goldcast, ON24; alternatives Livestorm
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: ON24; alternatives Cvent Event Marketing & Management, Goldcast, Zoom Webinars
- Kimi K2: ON24; alternatives Bizzabo, Goldcast, SpotMe, vFairs
- GLM 4.7 FlashX: Airmeet; alternatives Bizzabo, Cvent Event Marketing & Management, EasyWebinar, ON24
- MiniMax M2.5: ON24; alternatives Airmeet, Zuddl
- GPT-6 Luna: ON24; alternatives Cvent Event Marketing & Management, Goldcast, Zoom Webinars
- Muse Glimmer 30B: ON24; alternatives Airmeet, Bizzabo, Cvent Event Marketing & Management, Goldcast

## Sources the answers cite

71 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- easywebinar.com: 29 answers, 71 citations
- airmeet.com: 29 answers, 42 citations
- g2.com: 28 answers, 51 citations
- on24.com: 28 answers, 44 citations
- bizzabo.com: 28 answers, 34 citations
- eventify.io: 20 answers, 23 citations
- vfairs.com: 20 answers, 23 citations
- livestorm.co: 18 answers, 29 citations

Pages named in the most answers:

- https://g2.com/categories/webinar/enterprise (23 answers)
- https://vfairs.com/blog/best-enterprise-webinar-platforms (20 answers)
- https://bizzabo.com/blog/best-virtual-event-platforms-enterprise-hybrid (15 answers)
- https://on24.com/blog/the-best-webinar-platforms-of-2026 (15 answers)
- https://eventify.io/blog/best-virtual-event-platform (14 answers)
- https://airmeet.com/hub/blog/what-webinar-platforms-are-best-for-large-scale-enterprise-virtual-events (13 answers)
- https://zuddl.com/blog/best-virtual-event-platforms-large-scale-attendee-experiences (13 answers)
- https://swarmify.com/blog/best-webinar-platforms (11 answers)
- https://onestream.live/blog/webinar-platforms-comparison (10 answers)
- https://easywebinar.com/enterprise (9 answers)

## Warned against

- Zoom Webinars: 13 of 78 labels negative. "Zoom Webinars has faced criticism as a "challenger" with a 14% share and ongoing issues that have led some enterprises to seek more robust solutions" (Mistral Small, negative prompt)
- Livestorm: 7 of 17 labels negative. "Avoid Usage-Based Platforms: Steer clear of Livestorm, Demio, or Airmeet if attendee volume is high and unpredictable" (Grok 4.20, budget prompt)
- Microsoft Teams: 7 of 23 labels negative. "a large enterprise may want to be cautious about or avoid Microsoft Teams as a webinar and virtual event platform" (Llama 4 Maverick, negative prompt)
- WebinarJam: 9 of 10 labels negative. "Tools like WebinarJam are designed primarily for solopreneurs... They often lack enterprise-grade security certifications" (Gemini 3.5 Flash, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: ON24 at 35%.

- Bizzabo: 12% to 2%, −10. Inside the floor by 1 point · rank 4 → 9 of 66.
- Webex Webinars: 16% to 8%, −8. Inside the floor by 3 points · rank 2 → 3 of 66.
- Zoom Webinars: 14% to 10%, −4. Inside the floor by 7 points · rank 3 → 2 of 66.
- Cvent Event Marketing & Management: 0% to 4%, +4. Inside the floor by 7 points · rank 12 → 7 of 66.
- Cisco Webex Webinars: 6% to 8%, +2. Inside the floor by 9 points · rank 5 → 4 of 66.
- RingCentral Events: 0% to 2%, +2. Inside the floor by 9 points · rank 17 → 10 of 66.
- Airmeet: 0% to 2%, +2. Inside the floor by 9 points · rank 14 → 11 of 66.
- BigMarker: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 17 of 66.
- ON24: 35% to 35%, ±0. Inside the floor by 11 points · rank 1 of 66, unchanged.
- Goldcast: 4% to 4%, ±0. Inside the floor by 11 points · rank 6 of 66, unchanged.
- Microsoft Teams: 4% to 4%, ±0. Inside the floor by 11 points · rank 7 → 8 of 66.
- GoTo Webinar: 2% to 2%, ±0. Inside the floor by 11 points · rank 11 → 14 of 66.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.