# Webinar and virtual event platforms for small business buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "webinar and virtual event platform" and as "platform for hosting webinars and virtual events", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/marketing/webinar-virtual-events/2026-10/smb

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/webinar-virtual-events/smb/index.md

**Standing:** Livestorm leads with 32% of first choices; verdict contested. 60 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Livestorm](https://www.gane.ai/index/gtm/vendors/livestorm/index.md) | 32% | 8% | 64 |
| 2 | [Demio](https://www.gane.ai/index/gtm/vendors/demio/index.md) | 25% | 3% | 58 |
| 3 | [Zoom Webinars](https://www.gane.ai/index/gtm/vendors/zoom-webinars/index.md) | 17% | 33% | 73 |
| 4 | [Zoho Webinar](https://www.gane.ai/index/gtm/vendors/zoho-webinar/index.md) | 12% | 4% | 24 |
| 5 | [GoTo Webinar](https://www.gane.ai/index/gtm/vendors/goto-webinar/index.md) | 3% | 47% | 34 |
| 6 | [Airmeet](https://www.gane.ai/index/gtm/vendors/airmeet/index.md) | 2% | 0% | 14 |
| 7 | [ClickMeeting](https://www.gane.ai/index/gtm/vendors/clickmeeting/index.md) | 2% | 7% | 15 |
| 8 | [WebinarNinja](https://www.gane.ai/index/gtm/vendors/webinarninja/index.md) | 2% | 25% | 16 |
| 9 | [Crowdcast](https://www.gane.ai/index/gtm/vendors/crowdcast/index.md) | 2% | 18% | 11 |
| 12 | [WebinarJam](https://www.gane.ai/index/gtm/vendors/webinarjam/index.md) | 2% | 46% | 28 |
| 13 | [EasyWebinar](https://www.gane.ai/index/gtm/vendors/easywebinar/index.md) | 0% | 15% | 13 |
| 22 | [BigMarker](https://www.gane.ai/index/gtm/vendors/bigmarker/index.md) | 0% | 40% | 10 |

Rank is by share of first choices among all 51 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Livestorm; alternatives Airmeet, Demio, WebinarNinja, Zoom Webinars
- GPT-5.4 mini: Livestorm, Zoom Webinars; alternatives BigMarker, Webex Webinars
- Gemini 3.5 Flash: Livestorm; alternatives Contrast, Demio, Zoho Webinar, eWebinar
- Perplexity Sonar: Demio; alternatives Airmeet, Bizzabo, Contrast, WebinarJam
- Grok 4.20: Demio, Livestorm; alternatives EasyWebinar
- Mistral Small: Demio, Livestorm; alternatives Airmeet, Goldcast, Zoho Webinar
- DeepSeek V4 Flash: Demio; alternatives Airmeet, Livestorm, WebinarGeek
- Llama 4 Maverick: Airmeet
- Qwen 3.7 Flash: Zoom Webinars; alternatives BigMarker, Demio, GoTo Webinar
- Kimi K2: Demio; alternatives Livestorm, WebinarJam
- GLM 4.7 FlashX: Demio; alternatives GoTo Webinar, Livestorm, Zoom Webinars
- MiniMax M2.5: Demio, Livestorm; alternatives BigMarker, Goldcast, Zoom Webinars
- GPT-6 Luna: Livestorm; alternatives Zoom Webinars
- Muse Glimmer 30B: Zoom Webinars; alternatives Demio, GoTo Webinar, Livestorm, WebinarGeek

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- livestorm.co: 56 answers, 90 citations
- easywebinar.com: 47 answers, 102 citations
- whova.com: 34 answers, 34 citations
- learn.g2.com: 31 answers, 36 citations
- webinarninja.com: 28 answers, 38 citations
- remo.co: 25 answers, 33 citations
- blog.hubspot.com: 25 answers, 25 citations
- g2.com: 24 answers, 38 citations

Pages named in the most answers:

- https://livestorm.co/free-webinar-software (50 answers)
- https://whova.com/blog/best-webinar-platforms (33 answers)
- https://blog.hubspot.com/marketing/best-webinar-software (25 answers)
- https://remo.co/blog/best-webinar-platforms (22 answers)
- https://ewebinar.com/blog/best-webinar-platforms-for-small-business (21 answers)
- https://easywebinar.com/blog/best-webinar-platforms-for-small-business (20 answers)
- https://getvoip.com/webinar-software (19 answers)
- https://learn.g2.com/best-virtual-event-platforms (19 answers)
- https://easywebinar.com/blog/webinar-platform-reviews (14 answers)
- https://stackblitz.com/@davidhon459/collections/webinar-platforms-compared-2026-which-one-is-right-for-you (14 answers)

## Warned against

- Zoom Webinars: 24 of 73 labels negative. "The main platforms to avoid or use only with caution are: Zoom Webinars — ... reviewers note weak funnel/CRM support and, in some cases, glitchy webinar features" (Perplexity Sonar, negative prompt)
- GoTo Webinar: 16 of 34 labels negative. "High Priority to Avoid or Test Thoroughly:... GoToWebinar (LogMeIn/GoTo)... Small businesses regret the total ownership cost hitting $25K+" (Grok 4.20, negative prompt)
- WebinarJam: 13 of 28 labels negative. "the combination of tech instability and poor support makes it a risky bet for small businesses" (DeepSeek V4 Flash, negative prompt)
- ON24: 8 of 10 labels negative. "Small businesses should be particularly cautious about ON24... It is also considered overpriced and may have reliability issues." (Mistral Small, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: Demio (39%) to Livestorm (30%). Margin 2 points, within noise.

- Livestorm: 13% to 30%, +17. Cleared the floor by 6 points · rank 3 → 1 of 51.
- Demio: 39% to 28%, −11. Cleared the floor by 0 points · rank 1 → 2 of 51.
- WebinarNinja: 11% to 2%, −9. Inside the floor by 2 points · rank 4 → 8 of 51.
- WebinarKit: 9% to 0%, −9. Inside the floor by 2 points · rank 5 → 20 of 51.
- Zoho Webinar: 7% to 13%, +6. Inside the floor by 5 points · rank 6 → 4 of 51.
- GoTo Webinar: 0% to 4%, +4. Inside the floor by 7 points · rank 46 → 5 of 51.
- Airmeet: 0% to 2%, +2. Inside the floor by 9 points · rank 12 → 6 of 51.
- EasyWebinar: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 12 of 51.
- Zoom Webinars: 15% to 15%, ±0. Inside the floor by 11 points · rank 2 → 3 of 51.
- ClickMeeting: 2% to 2%, ±0. Inside the floor by 11 points · rank 7 of 51, unchanged.
- WebinarJam: 2% to 2%, ±0. Inside the floor by 11 points · rank 9 → 11 of 51.
- WebinarGeek: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 13 of 51.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.