# Webinar and virtual event platforms for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "webinar and virtual event platform" and as "platform for hosting webinars and virtual events", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/webinar-virtual-events/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/webinar-virtual-events/enterprise/index.md

**Standing:** ON24 leads with 35% of first choices; verdict contested. 49 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [ON24](https://www.gane.ai/index/gtm/vendors/on24/index.md) | 35% | 10% | 60 |
| 2 | [Webex Webinars](https://www.gane.ai/index/gtm/vendors/webex-webinars/index.md) | 16% | 16% | 51 |
| 3 | [Zoom Webinars](https://www.gane.ai/index/gtm/vendors/zoom-webinars/index.md) | 14% | 26% | 74 |
| 4 | [Bizzabo](https://www.gane.ai/index/gtm/vendors/bizzabo/index.md) | 12% | 6% | 34 |
| 5 | [Cisco Webex Webinars](https://www.gane.ai/index/gtm/vendors/cisco-webex-webinars/index.md) | 6% | 0% | 10 |
| 6 | [Goldcast](https://www.gane.ai/index/gtm/vendors/goldcast/index.md) | 4% | 3% | 29 |
| 7 | [Microsoft Teams](https://www.gane.ai/index/gtm/vendors/microsoft-teams/index.md) | 4% | 29% | 17 |
| 11 | [GoTo Webinar](https://www.gane.ai/index/gtm/vendors/goto-webinar/index.md) | 2% | 58% | 24 |
| 12 | [Cvent Event Marketing & Management](https://www.gane.ai/index/gtm/vendors/cvent-event-marketing-management/index.md) | 0% | 12% | 32 |
| 13 | [vFairs](https://www.gane.ai/index/gtm/vendors/vfairs/index.md) | 0% | 9% | 11 |
| 17 | [RingCentral Events](https://www.gane.ai/index/gtm/vendors/ringcentral-events/index.md) | 0% | 27% | 11 |
| 34 | [Livestorm](https://www.gane.ai/index/gtm/vendors/livestorm/index.md) | 0% | 43% | 21 |

Rank is by share of first choices among all 51 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: ON24; alternatives Airmeet, Bizzabo, Goldcast, Webex Webinars
- GPT-5.4 mini: ON24; alternatives Cvent Event Marketing & Management, Goldcast
- Gemini 3.5 Flash: Goldcast, ON24; alternatives Bizzabo, Zoom Webinars
- Perplexity Sonar: ON24, Webex Webinars; alternatives Bizzabo, Goldcast
- Grok 4.20: ON24; alternatives Bizzabo, Webex Webinars, Zoom Webinars
- Mistral Small: Goldcast; alternatives Webex Webinars
- DeepSeek V4 Flash: ON24; alternatives Bizzabo, Cvent Event Marketing & Management, Webex Webinars, Zoom Webinars
- Llama 4 Maverick: Webex Webinars; alternatives Bizzabo, Goldcast, ON24
- Qwen 3.7 Flash: ON24; alternatives BigMarker, Cisco Webex Webinars, Microsoft Teams, Zoom Webinars
- Kimi K2: ON24; alternatives Bizzabo, Cvent Event Marketing & Management
- GLM 4.7 FlashX: ON24, Webex Webinars; alternatives Cvent Event Marketing & Management, Zoom Webinars
- MiniMax M2.5: Zoom Webinars; alternatives Cisco Webex Webinars, GoTo Webinar, Goldcast
- GPT-6 Luna: ON24; alternatives Cvent Event Marketing & Management, Goldcast, Zoom Webinars
- Muse Glimmer 30B: ON24; alternatives Bizzabo, Goldcast, Webex Webinars, Zoom Webinars

## Sources the answers cite

82 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- easywebinar.com: 55 answers, 143 citations
- livestorm.co: 49 answers, 62 citations
- bizzabo.com: 47 answers, 83 citations
- learn.g2.com: 29 answers, 37 citations
- airmeet.com: 28 answers, 40 citations
- webinarninja.com: 28 answers, 30 citations
- whova.com: 26 answers, 26 citations
- on24.com: 24 answers, 30 citations

Pages named in the most answers:

- https://livestorm.co/free-webinar-software (44 answers)
- https://easywebinar.com/blog/best-virtual-event-software (28 answers)
- https://bizzabo.com/blog/best-virtual-event-platforms-enterprise-hybrid (26 answers)
- https://whova.com/blog/best-webinar-platforms (26 answers)
- https://easywebinar.com/blog/best-webinar-software (25 answers)
- https://webinarninja.com/blog/best-enterprise-webinar-platform (23 answers)
- https://leadsbridge.com/blog/best-webinar-software (22 answers)
- https://vfairs.com/blog/best-enterprise-webinar-platforms (21 answers)
- https://easywebinar.com/blog/webinar-platform-reviews (19 answers)
- https://zuddl.com/blog/best-virtual-event-platforms-large-scale-attendee-experiences (19 answers)

## Warned against

- Zoom Webinars: 19 of 74 labels negative. "Large enterprises must never use consumer-facing tiers for official business." (Qwen 3.7 Flash, negative prompt)
- GoTo Webinar: 14 of 24 labels negative. "Why to Avoid: Recent reviews cite persistent reliability issues, audio lag, and a decline in user experience" (Qwen 3.7 Flash, negative prompt)
- Livestorm: 9 of 21 labels negative. "Avoid per-attendee pricing platforms (like Livestorm's ~$3/attendee credit model" (DeepSeek V4 Flash, budget prompt)
- Webex Webinars: 8 of 51 labels negative. "What to Avoid for Predictable Budgeting - Webex Webinars: Custom enterprise pricing (less predictable)" (GLM 4.7 FlashX, budget prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: ON24 at 33%.

- Webex Webinars: 10% to 19%, +9. Inside the floor by 2 points · rank 4 → 2 of 44.
- Cvent Event Marketing & Management: 8% to 0%, −8. Inside the floor by 3 points · rank 5 → 12 of 44.
- Cisco Webex Webinars: 4% to 7%, +3. Inside the floor by 8 points · rank 9 → 5 of 44.
- Microsoft Teams: 8% to 5%, −3. Inside the floor by 8 points · rank 6 → 7 of 44.
- Bizzabo: 10% to 12%, +2. Inside the floor by 9 points · rank 2 → 3 of 44.
- Zoom Webinars: 10% to 12%, +2. Inside the floor by 9 points · rank 3 → 4 of 44.
- BigMarker: 4% to 2%, −2. Inside the floor by 9 points · rank 7 → 8 of 44.
- GoTo Webinar: 0% to 2%, +2. Inside the floor by 9 points · rank 34 → 11 of 44.
- Demio: 2% to 0%, −2. Inside the floor by 9 points · rank 13 → 23 of 44.
- EasyWebinar: 2% to 0%, −2. Inside the floor by 9 points · rank 11 → 31 of 44.
- Goldcast: 4% to 5%, +1. Inside the floor by 10 points · rank 8 → 6 of 44.
- ON24: 33% to 33%, ±0. Inside the floor by 11 points · rank 1 of 44, unchanged.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.