# Video advertising for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "video advertising platform" and as "connected TV and online video ads platform", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/video-advertising/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/video-advertising/enterprise/index.md

**Standing:** LinkedIn Video Ads leads with 24% of first choices; verdict contested. 51 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [LinkedIn Video Ads](https://www.gane.ai/index/gtm/vendors/linkedin-video-ads/index.md) | 24% | 0% | 18 |
| 2 | [Demandbase CTV](https://www.gane.ai/index/gtm/vendors/demandbase-ctv/index.md) | 14% | 0% | 12 |
| 3 | [Google Display & Video 360](https://www.gane.ai/index/gtm/vendors/google-display-video-360/index.md) | 12% | 6% | 32 |
| 4 | [The Trade Desk](https://www.gane.ai/index/gtm/vendors/the-trade-desk/index.md) | 10% | 9% | 46 |
| 5 | [YouTube Ads](https://www.gane.ai/index/gtm/vendors/youtube-ads/index.md) | 4% | 37% | 27 |
| 8 | [StackAdapt](https://www.gane.ai/index/gtm/vendors/stackadapt/index.md) | 2% | 12% | 17 |
| 9 | [MNTN](https://www.gane.ai/index/gtm/vendors/mntn/index.md) | 2% | 0% | 10 |
| 23 | [Amazon DSP](https://www.gane.ai/index/gtm/vendors/amazon-dsp/index.md) | 0% | 0% | 22 |
| 24 | [Brightcove](https://www.gane.ai/index/gtm/vendors/brightcove/index.md) | 0% | 0% | 10 |
| 102 | [TikTok Ads](https://www.gane.ai/index/gtm/vendors/tiktok-ads/index.md) | 0% | 100% | 12 |

Rank is by share of first choices among all 102 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: LinkedIn Video Ads; alternatives Google Ads, YouTube Ads
- GPT-5.4 mini: LinkedIn Video Ads; alternatives Google Display & Video 360, Microsoft Advertising, StackAdapt
- Gemini 3.5 Flash: 6sense, Demandbase CTV, LinkedIn Video Ads; alternatives Brightcove, Google Display & Video 360, Vidyard, Wistia
- Perplexity Sonar: Google Display & Video 360, LinkedIn Video Ads; alternatives Amazon DSP, The Trade Desk
- Grok 4.20: LinkedIn Video Ads; alternatives Amazon DSP, Google Display & Video 360, YouTube Ads
- Mistral Small: LinkedIn Video Ads; alternatives Google Display & Video 360, YouTube Ads
- DeepSeek V4 Flash: LinkedIn Video Ads; alternatives Google Display & Video 360, YouTube Ads
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: LinkedIn Video Ads, YouTube Ads; alternatives The Trade Desk
- Kimi K2: LinkedIn Video Ads; alternatives Google Display & Video 360, The Trade Desk, YouTube Ads
- GLM 4.7 FlashX: LinkedIn Video Ads; alternatives Brightcove, DV360, Google Ads, Vidyard
- MiniMax M2.5: Google Display & Video 360, The Trade Desk; alternatives LinkedIn Video Ads, YouTube Ads
- GPT-6 Luna: LinkedIn Video Ads; alternatives Demandbase CTV, YouTube Ads
- Muse Glimmer 30B: Google Video, LinkedIn Video Ads, YouTube Ads; alternatives Google Display & Video 360

## Sources the answers cite

79 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- demandbase.com: 34 answers, 56 citations
- vibe.co: 34 answers, 48 citations
- improvado.io: 25 answers, 31 citations
- learn.g2.com: 23 answers, 24 citations
- madgicx.com: 22 answers, 25 citations
- fueler.io: 20 answers, 37 citations
- heysid.com: 19 answers, 30 citations
- g2.com: 18 answers, 29 citations

Pages named in the most answers:

- https://demandbase.com/blog/best-ctv-advertising-platforms (30 answers)
- https://improvado.io/blog/top-programmatic-platforms (22 answers)
- https://learn.g2.com/best-video-advertising-tools (21 answers)
- https://vibe.co/blog/how-to/video-advertising-platforms (20 answers)
- https://madgicx.com/blog/ad-tech-platform-for-video-advertising (18 answers)
- https://vibe.co/blog/how-to/programmatic-video-advertising-platforms (18 answers)
- https://fueler.io/blog/best-social-media-advertising-platforms-for-enterprise-companies (16 answers)
- https://influencermarketinghub.com/video-advertising/video-ad-platforms (15 answers)
- https://target-video.com/best-enterprise-video-platforms (15 answers)
- https://heysid.com/resources/best-connected-tv-advertising-platforms (14 answers)

## Warned against

- TikTok Ads: 12 of 12 labels negative. "In practice large enterprises tend to avoid or heavily gate: * Unvetted TikTok, Instagram Reels / Facebook in-feed video for sensitive brand categories" (Muse Glimmer 30B, negative prompt)
- YouTube Ads: 10 of 27 labels negative. "YouTube open inventory, especially user-generated channels, without pre-bid blocklists" (Muse Glimmer 30B, negative prompt)
- X: 6 of 6 labels negative. "Enterprise brands should avoid or approach the following video advertising platforms and channels with extreme caution... X has remained highly volatile for enterprise advertisers." (Gemini 3.5 Flash, negative prompt)
- Meta Ads: 7 of 9 labels negative. "Meta social video placements given deepfake/scam ad prevalence and FTC-documented surveillance practices." (Muse Glimmer 30B, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: LinkedIn Video Ads at 24%.

- The Trade Desk: 19% to 12%, −7. Inside the floor by 4 points · rank 2 → 3 of 94.
- Vibe.co: 7% to 2%, −5. Inside the floor by 6 points · rank 5 → 9 of 94.
- LinkedIn Video Ads: 21% to 24%, +3. Inside the floor by 8 points · rank 1 of 94, unchanged.
- Google Display & Video 360: 14% to 12%, −2. Inside the floor by 9 points · rank 3 → 4 of 94.
- MNTN: 0% to 2%, +2. Inside the floor by 9 points · rank 17 → 7 of 94.
- Amazon DSP: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 19 of 94.
- Demandbase CTV: 14% to 14%, ±0. Inside the floor by 11 points · rank 4 → 2 of 94.
- YouTube Ads: 2% to 2%, ±0. Inside the floor by 11 points · rank 9 → 8 of 94.
- StackAdapt: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 20 of 94.
- Meta Ads: 0% to 0%, ±0. Inside the floor by 11 points · rank 92 of 94, unchanged.
- TikTok Ads: 0% to 0%, ±0. Inside the floor by 11 points · rank 93 → 94 of 94.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.