# Retail, proximity and IoT marketing for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "proximity marketing platform" and as "location-based and in-store marketing tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/2026-11/enterprise

**Standing:** Radar leads with 21% of first choices; verdict contested. 43 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Radar](https://www.gane.ai/index/gtm/vendors/radar/index.md) | 21% | 6% | 34 |
| 2 | [Foursquare Proximity](https://www.gane.ai/index/gtm/vendors/foursquare-proximity/index.md) | 19% | 9% | 32 |
| 3 | [CleverTap](https://www.gane.ai/index/gtm/vendors/clevertap/index.md) | 5% | 17% | 18 |
| 5 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 2% | 18% | 22 |
| 7 | [Gimbal](https://www.gane.ai/index/gtm/vendors/gimbal/index.md) | 2% | 20% | 10 |
| 22 | [Estimote](https://www.gane.ai/index/gtm/vendors/estimote/index.md) | 2% | 36% | 11 |
| 27 | [GroundTruth](https://www.gane.ai/index/gtm/vendors/groundtruth/index.md) | 0% | 12% | 17 |
| 28 | [Kontakt.io](https://www.gane.ai/index/gtm/vendors/kontakt-io/index.md) | 0% | 12% | 17 |
| 29 | [Airship](https://www.gane.ai/index/gtm/vendors/airship/index.md) | 0% | 13% | 15 |
| 38 | [Google](https://www.gane.ai/index/gtm/vendors/google/index.md) | 0% | 30% | 10 |

Rank is by share of first choices among all 148 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: CleverTap; alternatives Gimbal, Juniper Mist User Engagement, Navigine, Woosmap
- GPT-5.4 mini: Adobe Marketo Engage; alternatives Foursquare Proximity, Radar
- Gemini 3.5 Flash: Radar; alternatives 6sense, Cisco Spaces, Demandbase, GroundTruth
- Perplexity Sonar: Braze; alternatives Adobe Marketo Engage, Bluedot, Foursquare Proximity, Radar
- Grok 4.20: Cisco Hyperlocation; alternatives Braze, Crowd Connected, Foursquare Proximity
- Mistral Small: Foursquare Proximity, Radar; alternatives Google, SingleInterface
- DeepSeek V4 Flash: Foursquare Proximity; alternatives Braze, CleverTap, Radar
- Llama 4 Maverick: Foursquare Proximity; alternatives Braze, Kontakt.io, Radar
- Qwen 3.7 Flash: Foursquare Studio; alternatives Airship, Braze, Captello, Eventbase
- Kimi K2: Radar; alternatives Airship, Braze, Foursquare Proximity
- GLM 4.7 FlashX: Juniper Mist User Engagement; alternatives Foursquare Places, GroundTruth, MapsIndoors, Navigine IPS
- MiniMax M2.5: Demandbase; alternatives Braze, CleverTap, Radar, SAP Engagement Cloud
- GPT-6 Luna: Shared Audiences; alternatives Propensity
- Muse Glimmer 30B: Azure Maps + IoT Hub; alternatives Airship, Braze, Captello, CleverTap

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 40 answers, 75 citations
- thecmo.com: 33 answers, 34 citations
- axiobench.com: 31 answers, 39 citations
- verifiedmarketresearch.com: 26 answers, 27 citations
- sourceforge.net: 24 answers, 29 citations
- proximity.space: 18 answers, 39 citations
- gane.ai/index: 16 answers, 24 citations
- linkedin.com: 15 answers, 17 citations

Pages named in the most answers:

- https://thecmo.com/tools/best-proximity-marketing-software (33 answers)
- https://axiobench.com/best/proximity-marketing-software (30 answers)
- https://g2.com/categories/location-based-marketing (24 answers)
- https://verifiedmarketresearch.com/blog/top-proximity-marketing-companies (24 answers)
- https://sourceforge.net/software/location-based-marketing/for-enterprise (19 answers)
- https://g2.com/categories/mobile-marketing/f/proximity-marketing (15 answers)
- https://clevertap.com/blog/location-based-marketing-platform (11 answers)
- https://f6s.com/software/category/proximity-marketing (10 answers)
- https://proximity.space/platform-features (10 answers)
- https://foursquare.com/products/proximity (9 answers)

## Warned against

- Estimote: 4 of 11 labels negative. "the legacy Estimote BLE / Proximity SDK stack should be avoided or migrated away from" (Muse Glimmer 30B, negative prompt)
- Braze: 4 of 22 labels negative. "Braze is a strong contender, but it is generally better known for lifecycle engagement than B2B account marketing specifically" (GPT-5.4 mini, direct prompt)
- Mobilewalla: 3 of 3 labels negative. "Mobilewalla is a proximity marketing platform that a large enterprise should be cautious about due to its history of collecting and selling precise location data without verified consumer consent." (Llama 4 Maverick, negative prompt)
- CleverTap: 3 of 18 labels negative. "platforms like CleverTap were noted for complex/ unpredictable pricing at scale and fewer enterprise testimonials—potentially risky for large deployments" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Radar at 21%.

- Foursquare Proximity: 6% to 19%, +13. Cleared the floor by 2 points · rank 5 → 2 of 148.
- Braze: 8% to 2%, −6. Inside the floor by 5 points · rank 3 → 5 of 148.
- CleverTap: 0% to 5%, +5. Inside the floor by 6 points · rank 105 → 3 of 148.
- Gimbal: 6% to 2%, −4. Inside the floor by 7 points · rank 4 → 7 of 148.
- Kontakt.io: 4% to 0%, −4. Inside the floor by 7 points · rank 7 → 28 of 148.
- Radar: 18% to 21%, +3. Inside the floor by 8 points · rank 1 of 148, unchanged.
- Estimote: 0% to 2%, +2. Inside the floor by 9 points · rank 30 → 22 of 148.
- GroundTruth: 2% to 0%, −2. Inside the floor by 9 points · rank 9 → 27 of 148.
- Airship: 2% to 0%, −2. Inside the floor by 9 points · rank 19 → 29 of 148.
- Google: 0% to 0%, ±0. New · not ranked in October 2026 · rank 38 of 148.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.