# Retail, proximity and IoT marketing for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "proximity marketing platform" and as "location-based and in-store marketing tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/enterprise/index.md

**Standing:** Radar leads with 18% of first choices; verdict contested. 51 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Radar](https://www.gane.ai/index/gtm/vendors/radar/index.md) | 18% | 12% | 26 |
| 4 | [Gimbal](https://www.gane.ai/index/gtm/vendors/gimbal/index.md) | 6% | 8% | 24 |
| 5 | [Foursquare Proximity](https://www.gane.ai/index/gtm/vendors/foursquare-proximity/index.md) | 6% | 8% | 25 |
| 7 | [Kontakt.io](https://www.gane.ai/index/gtm/vendors/kontakt-io/index.md) | 4% | 13% | 15 |
| 9 | [GroundTruth](https://www.gane.ai/index/gtm/vendors/groundtruth/index.md) | 2% | 0% | 14 |
| 30 | [Estimote](https://www.gane.ai/index/gtm/vendors/estimote/index.md) | 0% | 17% | 12 |

Rank is by share of first choices among all 124 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice
- GPT-5.4 mini: Insider; alternatives Netmera, SAP Engagement Cloud
- Gemini 3.5 Flash: Propensity, Xtremepush; alternatives Braze, El Toro, Reveal Mobile
- Perplexity Sonar: Foursquare Proximity, SAP Engagement Cloud; alternatives Crowd Connected, Demandbase
- Grok 4.20: Radar; alternatives Bluedot, Foursquare Proximity
- Mistral Small: DWELL™, Woosmap; alternatives Zeta Global
- DeepSeek V4 Flash: Radar; alternatives Foursquare Proximity, Gimbal
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Kontakt.io; alternatives BlueCats, Radius Networks, Swirl Network
- Kimi K2: Braze; alternatives Foursquare Proximity, Gimbal, Radar
- GLM 4.7 FlashX: Foursquare Proximity; alternatives Aisle411, Gimbal, Navigine, PlotProjects
- MiniMax M2.5: Demandbase, Propensity; alternatives Foundry ABM, Gimbal, N.Rich
- GPT-6 Luna: Propensity; alternatives AdQuick, Footmarks, Foursquare Proximity, InZynk
- Muse Glimmer 30B: Gimbal; alternatives Estimote, Kontakt.io

## Sources the answers cite

76 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- thecmo.com: 47 answers, 49 citations
- us.fitgap.com: 45 answers, 78 citations
- g2.com: 43 answers, 87 citations
- worldmetrics.org: 41 answers, 55 citations
- gitnux.org: 37 answers, 59 citations
- sourceforge.net: 31 answers, 43 citations
- f6s.com: 28 answers, 42 citations
- zipdo.co: 25 answers, 46 citations

Pages named in the most answers:

- https://thecmo.com/tools/best-proximity-marketing-software (47 answers)
- https://us.fitgap.com/search/location-based-marketing-software/enterprise (44 answers)
- https://worldmetrics.org/best/proximity-marketing-software (30 answers)
- https://g2.com/categories/location-based-marketing (27 answers)
- https://f6s.com/software/category/proximity-marketing (20 answers)
- https://sourceforge.net/software/location-based-marketing/for-enterprise (19 answers)
- https://gitnux.org/best/proximity-marketing-software (18 answers)
- https://gitnux.org/best/proximity-software (17 answers)
- https://gartner.com/reviews/market/location-based-marketing-software (15 answers)
- https://zipdo.co/best/proximity-advertising-software (15 answers)

## Warned against

- Braze: 3 of 9 labels negative. "Other strong contenders include Braze, CleverTap, and Airship, but they tend to have more complex pricing ... harder to forecast at scale." (GLM 4.7 FlashX, budget prompt)
- CleverTap: 3 of 7 labels negative. "Medium (MAU tiers, starts low but custom for enterprise) | Good | Less enterprise testimonials" (Grok 4.20, budget prompt)
- Mobilewalla: 2 of 2 labels negative. "The FTC banned Mobilewalla from selling sensitive location data after the company was found to have collected and sold precise location data without verified consumer consent." (MiniMax M2.5, negative prompt)
- Kochava: 2 of 2 labels negative. "Kochava settled a long-running FTC lawsuit, resulting in a ban on selling or sharing sensitive consumer location data without explicit consent." (Gemini 3.5 Flash, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Radar at 20%.

- Foursquare Proximity: 20% to 7%, −13. Cleared the floor by 2 points · rank 2 → 3 of 115.
- Gimbal: 10% to 4%, −6. Inside the floor by 5 points · rank 3 → 5 of 115.
- InMarket: 5% to 0%, −5. Inside the floor by 6 points · rank 5 → 31 of 115.
- Radar: 24% to 20%, −4. Inside the floor by 7 points · rank 1 of 115, unchanged.
- Bluedot: 0% to 2%, +2. Inside the floor by 9 points · rank 21 → 8 of 115.
- Kontakt.io: 5% to 4%, −1. Inside the floor by 10 points · rank 4 → 6 of 115.
- GroundTruth: 0% to 0%, ±0. Inside the floor by 11 points · rank 20 → 28 of 115.
- Estimote: 0% to 0%, ±0. Inside the floor by 11 points · rank 25 → 29 of 115.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.