# Retail, proximity and IoT marketing for enterprise buyers: what AI models recommend, September 2026

Gane Index, September 2026 Edition. Asked as "proximity marketing platform" and as "location-based and in-store marketing tool", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/2026-09/enterprise

This is the permanent record of the September 2026 Edition, published September 15, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/retail-proximity-and-iot-marketing/enterprise/index.md

**Standing:** Radar leads with 24% of first choices; verdict contested. 41 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Radar](https://www.gane.ai/index/gtm/vendors/radar/index.md) | 24% | 0% | 28 |
| 2 | [Foursquare Proximity](https://www.gane.ai/index/gtm/vendors/foursquare-proximity/index.md) | 20% | 0% | 25 |
| 3 | [Gimbal](https://www.gane.ai/index/gtm/vendors/gimbal/index.md) | 10% | 5% | 19 |
| 4 | [Kontakt.io](https://www.gane.ai/index/gtm/vendors/kontakt-io/index.md) | 5% | 0% | 22 |
| 5 | [InMarket](https://www.gane.ai/index/gtm/vendors/inmarket/index.md) | 5% | 12% | 16 |
| 20 | [GroundTruth](https://www.gane.ai/index/gtm/vendors/groundtruth/index.md) | 0% | 9% | 23 |
| 21 | [Bluedot](https://www.gane.ai/index/gtm/vendors/bluedot/index.md) | 0% | 7% | 14 |
| 25 | [Estimote](https://www.gane.ai/index/gtm/vendors/estimote/index.md) | 0% | 30% | 10 |

Rank is by share of first choices among all 97 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Netmera, SAP Engagement Cloud; alternatives Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud
- GPT-5.4 mini: Foursquare Proximity; alternatives Juniper Mist User Engagement, SAP Emarsys, SAP Engagement Cloud
- Gemini 3.5 Flash: Simpli.fi; alternatives CleverTap, Estimote, GroundTruth, Kumulos
- Perplexity Sonar: Foursquare Proximity; alternatives Cloud4Wi
- Grok 4.20: Foursquare Proximity; alternatives GroundTruth, Radar
- Mistral Small: Foursquare Proximity, InMarket; alternatives Gimbal, GroundTruth, Radar
- DeepSeek V4 Flash: Radar; alternatives Demandbase, Foursquare Proximity, InMarket
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Foursquare Proximity; alternatives InMarket, PlotProjects, Radar
- Kimi K2: Gimbal, Radar; alternatives Bluedot, Foursquare Proximity, InMarket, Kontakt.io
- GLM 4.7 FlashX: Uniqode; alternatives BlueBite, Foursquare Proximity, Gimbal, GroundTruth
- MiniMax M2.5: Foursquare Proximity; alternatives Kontakt.io, Radar

## Sources the answers cite

22 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- thecmo.com: 11 answers, 11 citations
- g2.com: 10 answers, 18 citations
- gartner.com: 8 answers, 10 citations
- improvado.io: 6 answers, 6 citations
- mobilozophy.com: 6 answers, 6 citations
- verifiedmarketresearch.com: 6 answers, 6 citations
- f6s.com: 5 answers, 9 citations
- gitnux.org: 5 answers, 9 citations

Pages named in the most answers:

- https://thecmo.com/tools/best-proximity-marketing-software (11 answers)
- https://g2.com/categories/location-based-marketing (7 answers)
- https://gartner.com/reviews/market/location-based-marketing-software (6 answers)
- https://improvado.io/blog/top-enterprise-marketing-platforms (6 answers)
- https://verifiedmarketresearch.com/blog/top-proximity-marketing-companies (6 answers)
- https://mobilozophy.com/products/automation/engagement/proximity-marketing-platform-new (5 answers)
- https://f6s.com/software/category/proximity-marketing (4 answers)
- https://gitnux.org/best/proximity-marketing-software (4 answers)
- https://sphericalinsights.com/blogs/top-25-companies-in-global-proximity-marketing-market-statistics-report-till-2035 (4 answers)
- https://us.fitgap.com/search/location-based-marketing-software/enterprise (4 answers)

## Warned against

- Estimote: 3 of 10 labels negative. "Estimote — *Proceed with Caution* ... signal reliability and fleet management challenges" (DeepSeek V4 Flash, negative prompt)
- GroundTruth: 2 of 23 labels negative. "flagged for lacking native geofencing or beacon-trigger activation workflows" (Qwen 3.7 Flash, negative prompt)
- InMarket: 2 of 16 labels negative. "Lower-ranked "enterprise" platforms like InMarket (7.6/10)... these trail leaders in features, ease of use, and value" (Grok 4.20, negative prompt)
- Insider: 2 of 3 labels negative. "distinct negative feedback points to a steep learning curve and a time-consuming setup process" (Qwen 3.7 Flash, negative prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.