# Retail media platforms for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "retail media advertising platform" and as "platform to run and manage retail media ads", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the November 2026 Edition. Page: https://www.gane.ai/index/gtm/marketing/retail-media-platforms/enterprise

**Standing:** Skai leads with 40% of first choices; verdict contested. 50 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Skai](https://www.gane.ai/index/gtm/vendors/skai/index.md) | 40% | 0% | 41 |
| 2 | [Amazon Ads](https://www.gane.ai/index/gtm/vendors/amazon-ads/index.md) | 12% | 34% | 38 |
| 3 | [Amazon Advertising](https://www.gane.ai/index/gtm/vendors/amazon-advertising/index.md) | 10% | 21% | 19 |
| 4 | [Pacvue](https://www.gane.ai/index/gtm/vendors/pacvue/index.md) | 8% | 9% | 34 |
| 5 | [Walmart Connect](https://www.gane.ai/index/gtm/vendors/walmart-connect/index.md) | 8% | 32% | 41 |
| 6 | [Kevel Retail Media Cloud](https://www.gane.ai/index/gtm/vendors/kevel-retail-media-cloud/index.md) | 4% | 6% | 18 |
| 7 | [Mirakl Ads](https://www.gane.ai/index/gtm/vendors/mirakl-ads/index.md) | 4% | 0% | 11 |
| 15 | [Criteo](https://www.gane.ai/index/gtm/vendors/criteo/index.md) | 0% | 14% | 21 |
| 16 | [Epsilon Retail Media](https://www.gane.ai/index/gtm/vendors/epsilon-retail-media/index.md) | 0% | 0% | 12 |
| 17 | [Target Roundel](https://www.gane.ai/index/gtm/vendors/target-roundel/index.md) | 0% | 19% | 21 |
| 18 | [Topsort](https://www.gane.ai/index/gtm/vendors/topsort/index.md) | 0% | 0% | 10 |
| 21 | [CitrusAd](https://www.gane.ai/index/gtm/vendors/citrusad/index.md) | 0% | 10% | 10 |

Rank is by share of first choices among all 114 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: LinkedIn Campaign Manager; alternatives Google Ads
- GPT-5.4 mini: Pacvue; alternatives Epsilon Retail Media, Skai, The Trade Desk
- Gemini 3.5 Flash: Amazon Advertising, Kevel Retail Media Cloud; alternatives Alibaba.com Marketing Services, Criteo Retail Media, Lowe's MVPs, Mirakl Ads
- Perplexity Sonar: Amazon Ads; alternatives AdLib, Criteo Commerce Max, Pacvue, The Trade Desk
- Grok 4.20: Amazon Advertising; alternatives Criteo Retail Media, Walmart Connect
- Mistral Small: Amazon Ads, Skai; alternatives ADvendio, Intentwise, Quartile
- DeepSeek V4 Flash: Skai; alternatives Amazon Ads, Criteo, Pacvue, The Trade Desk
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Skai; alternatives AdLib, Measured, Microsoft Advertising, Walmart Connect
- Kimi K2: Amazon Advertising; alternatives 6sense, Demandbase
- GLM 4.7 FlashX: Skai; alternatives Mirakl Ads, Osmos, Topsort
- MiniMax M2.5: Mirakl Ads, VTEX; alternatives Amazon Ads, The Trade Desk
- GPT-6 Luna: Amazon Ads, Amazon Advertising; alternatives LinkedIn Campaign Manager, Pacvue, Skai
- Muse Glimmer 30B: Skai; alternatives Amazon Ads, Intentwise, Pacvue, Quartile

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- g2.com: 36 answers, 56 citations
- osmos.ai: 28 answers, 48 citations
- skai.io: 24 answers, 50 citations
- gane.ai/index: 24 answers, 30 citations
- digiday.com: 17 answers, 27 citations
- getadlib.com: 17 answers, 18 citations
- guideflow.com: 17 answers, 17 citations
- criteo.com: 15 answers, 26 citations

Pages named in the most answers:

- https://g2.com/categories/retail-media-advertising-platforms (24 answers)
- https://gane.ai/index/gtm/marketing/retail-media-platforms/enterprise (24 answers)
- https://getadlib.com/blog/best-retail-media-advertising-platforms (17 answers)
- https://guideflow.com/blog/retail-media-platforms (17 answers)
- https://osmos.ai/blog/enterprise-platforms-onsite-commerce-media-monetization (14 answers)
- https://g2.com/categories/retail-media-advertising-platforms/enterprise (13 answers)
- https://fieldtrip.agency/post/commerce-media-network-technology-comparison (9 answers)
- https://aidigital.com/blog/retail-media-networks (8 answers)
- https://constructor.com/solutions/retail-media (8 answers)
- https://improvado.io/blog/top-retail-media-networks (8 answers)

## Warned against

- Amazon Ads: 13 of 38 labels negative. "Amazon Ads and Walmart Connect are major places for brands to buy media, but they are not licensable infrastructure for a third-party retailer building its own network." (Perplexity Sonar, negative prompt)
- Walmart Connect: 13 of 41 labels negative. "Walmart Connect for brands without meaningful Walmart distribution. It can be a poor fit for online-only products or businesses spending below its relatively high entry point" (Perplexity Sonar, negative prompt)
- Instacart Ads: 4 of 14 labels negative. "Instacart Ads - flagged with high negative feedback (27% criticized rate in enterprise surveys)" (MiniMax M2.5, negative prompt)
- Target Roundel: 4 of 21 labels negative. "Target Roundel: Strong first‑party data, but smaller total inventory than Amazon or Walmart." (GLM 4.7 FlashX, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Skai at 40%.

- Skai: 30% to 40%, +10. Inside the floor by 1 point · rank 1 of 114, unchanged.
- Mirakl Ads: 0% to 4%, +4. Inside the floor by 7 points · rank 23 → 7 of 114.
- Amazon Ads: 11% to 12%, +1. Inside the floor by 10 points · rank 2 of 114, unchanged.
- Amazon Advertising: 9% to 10%, +1. Inside the floor by 10 points · rank 5 → 3 of 114.
- Pacvue: 9% to 8%, −1. Inside the floor by 10 points · rank 4 of 114, unchanged.
- Walmart Connect: 9% to 8%, −1. Inside the floor by 10 points · rank 3 → 5 of 114.
- Kevel Retail Media Cloud: 4% to 4%, ±0. Inside the floor by 11 points · rank 6 of 114, unchanged.
- Criteo: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 15 of 114.
- Epsilon Retail Media: 0% to 0%, ±0. Inside the floor by 11 points · rank 21 → 16 of 114.
- Target Roundel: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 17 of 114.
- Topsort: 0% to 0%, ±0. Inside the floor by 11 points · rank 25 → 18 of 114.
- CitrusAd: 0% to 0%, ±0. Inside the floor by 11 points · rank 18 → 21 of 114.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.