# Programmatic and display advertising: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "programmatic advertising platform" and as "demand-side platform for display ads", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/2026-11

**Standing:** StackAdapt leads with 50% of first choices; verdict clear leader. 58 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [StackAdapt](https://www.gane.ai/index/gtm/vendors/stackadapt/index.md) | 50% | 4% | 57 |
| 2 | [Choozle](https://www.gane.ai/index/gtm/vendors/choozle/index.md) | 14% | 0% | 17 |
| 3 | [AdRoll ABM](https://www.gane.ai/index/gtm/vendors/adroll-abm/index.md) | 9% | 0% | 18 |
| 4 | [The Trade Desk](https://www.gane.ai/index/gtm/vendors/the-trade-desk/index.md) | 7% | 33% | 54 |
| 8 | [Basis](https://www.gane.ai/index/gtm/vendors/basis/index.md) | 2% | 0% | 21 |
| 13 | [DV360](https://www.gane.ai/index/gtm/vendors/dv360/index.md) | 2% | 60% | 15 |
| 14 | [Google Display & Video 360](https://www.gane.ai/index/gtm/vendors/google-display-video-360/index.md) | 0% | 31% | 36 |
| 15 | [LinkedIn Campaign Manager](https://www.gane.ai/index/gtm/vendors/linkedin-campaign-manager/index.md) | 0% | 12% | 16 |
| 16 | [Demandbase Advertising](https://www.gane.ai/index/gtm/vendors/demandbase-advertising/index.md) | 0% | 24% | 25 |
| 17 | [Adobe Advertising](https://www.gane.ai/index/gtm/vendors/adobe-advertising/index.md) | 0% | 7% | 15 |
| 18 | [Amazon DSP](https://www.gane.ai/index/gtm/vendors/amazon-dsp/index.md) | 0% | 30% | 33 |
| 23 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 0% | 29% | 14 |

Rank is by share of first choices among all 105 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: StackAdapt; alternatives AdRoll ABM, LinkedIn Campaign Manager
- GPT-5.4 mini: StackAdapt; alternatives Demandbase Advertising
- Gemini 3.5 Flash: AdRoll ABM, StackAdapt; alternatives Demandbase Advertising, Influ2
- Perplexity Sonar: StackAdapt; alternatives AdRoll ABM, Demandbase Advertising, LinkedIn Campaign Manager
- Grok 4.20: AdRoll ABM, StackAdapt; alternatives Google Display & Video 360, Hey Sid, The Trade Desk
- Mistral Small: StackAdapt, The Trade Desk; alternatives AdRoll ABM, Google Display & Video 360, LinkedIn Campaign Manager
- DeepSeek V4 Flash: StackAdapt; alternatives AdRoll ABM, LinkedIn Campaign Manager
- Llama 4 Maverick: StackAdapt; alternatives Google Display & Video 360, LinkedIn Campaign Manager, The Trade Desk
- Qwen 3.7 Flash: StackAdapt; alternatives 6sense, Demandbase Advertising, LinkedIn Campaign Manager, The Trade Desk
- Kimi K2: AdRoll ABM; alternatives ABX, Google Display, LinkedIn Campaign Manager, Metadata.io
- GLM 4.7 FlashX: StackAdapt; alternatives 6sense, Demandbase Advertising, Google Display & Video 360, LinkedIn Audience Network
- MiniMax M2.5: StackAdapt; alternatives AdRoll ABM, Basis, DemandScience
- GPT-6 Luna: StackAdapt; alternatives 6sense, AdRoll ABM, Basis, Demandbase Advertising
- Muse Glimmer 30B: AdRoll ABM, StackAdapt; alternatives DemandScience, Hey Sid

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- demandbase.com: 32 answers, 43 citations
- improvado.io: 25 answers, 27 citations
- 6sense.com: 22 answers, 22 citations
- reddit.com: 17 answers, 23 citations
- smartyads.com: 15 answers, 16 citations
- stackadapt.com: 13 answers, 26 citations
- demandscience.com: 13 answers, 13 citations
- getadlib.com: 13 answers, 13 citations

Pages named in the most answers:

- https://demandbase.com/blog/programmatic-advertising-platforms (24 answers)
- https://improvado.io/blog/top-programmatic-platforms (23 answers)
- https://6sense.com/blog/best-b2b-programmatic-advertising-platforms (22 answers)
- https://smartyads.com/blog/programmatic-advertising-platforms (14 answers)
- https://magiclogix.com/theories/best-programmatic-platforms (13 answers)
- https://demandbase.com/blog/b2b-programmatic-advertising (10 answers)
- https://heysid.com/resources/best-programmatic-advertising-platforms-for-b2b (10 answers)
- https://taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms (9 answers)
- https://agencyanalytics.com/blog/programmatic-advertising-platforms (8 answers)
- https://webfx.com/blog/marketing/top-programmatic-platforms (8 answers)

## Warned against

- The Trade Desk: 18 of 54 labels negative. "Avoid for Limited Budgets ... Stick away from enterprise DSPs like The Trade Desk and Google DV360" (DeepSeek V4 Flash, budget prompt)
- Amazon DSP: 10 of 33 labels negative. "Platforms to AVOID with Limited Budgets ... ~$25,000+/month | High barrier to entry" (Kimi K2, budget prompt)
- DV360: 9 of 15 labels negative. "Platforms to AVOID with Limited Budgets ... ~$25,000+/month | Enterprise-focused, managed service required" (Kimi K2, budget prompt)
- Google Display & Video 360: 11 of 36 labels negative. "Stick away from enterprise DSPs like The Trade Desk and Google DV360" (DeepSeek V4 Flash, budget prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: StackAdapt at 50%.

- Choozle: 5% to 14%, +9. Inside the floor by 2 points · rank 3 → 2 of 105.
- AdRoll ABM: 0% to 9%, +9. Inside the floor by 2 points · rank 18 → 3 of 105.
- The Trade Desk: 10% to 7%, −3. Inside the floor by 8 points · rank 2 → 4 of 105.
- Demandbase Advertising: 3% to 0%, −3. Inside the floor by 8 points · rank 5 → 16 of 105.
- Amazon DSP: 3% to 0%, −3. Inside the floor by 8 points · rank 6 → 18 of 105.
- Meta Ads: 3% to 0%, −3. Inside the floor by 8 points · rank 10 → 81 of 105.
- StackAdapt: 48% to 50%, +2. Inside the floor by 9 points · rank 1 of 105, unchanged.
- DV360: 0% to 2%, +2. Inside the floor by 9 points · rank 89 → 13 of 105.
- Google Display & Video 360: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 14 of 105.
- MediaMath: 2% to 0%, −2. Inside the floor by 9 points · rank 16 → 105 of 105.
- Basis: 2% to 2%, ±0. Inside the floor by 11 points · rank 11 → 8 of 105.
- LinkedIn Campaign Manager: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 15 of 105.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.