# Programmatic and display advertising for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "programmatic advertising platform" and as "demand-side platform for display ads", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/2026-11/enterprise

**Standing:** Demandbase Advertising leads with 32% of first choices; verdict contested. 60 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Demandbase Advertising](https://www.gane.ai/index/gtm/vendors/demandbase-advertising/index.md) | 32% | 0% | 26 |
| 2 | [The Trade Desk](https://www.gane.ai/index/gtm/vendors/the-trade-desk/index.md) | 25% | 10% | 70 |
| 3 | [Google Display & Video 360](https://www.gane.ai/index/gtm/vendors/google-display-video-360/index.md) | 15% | 22% | 55 |
| 4 | [6sense](https://www.gane.ai/index/gtm/vendors/6sense/index.md) | 10% | 0% | 21 |
| 5 | [Adobe Advertising](https://www.gane.ai/index/gtm/vendors/adobe-advertising/index.md) | 3% | 5% | 22 |
| 6 | [Basis](https://www.gane.ai/index/gtm/vendors/basis/index.md) | 2% | 21% | 14 |
| 8 | [StackAdapt](https://www.gane.ai/index/gtm/vendors/stackadapt/index.md) | 2% | 30% | 20 |
| 15 | [Amazon DSP](https://www.gane.ai/index/gtm/vendors/amazon-dsp/index.md) | 0% | 26% | 35 |
| 16 | [Microsoft Invest](https://www.gane.ai/index/gtm/vendors/microsoft-invest/index.md) | 0% | 21% | 14 |
| 17 | [Yahoo DSP](https://www.gane.ai/index/gtm/vendors/yahoo-dsp/index.md) | 0% | 20% | 10 |
| 73 | [MediaMath](https://www.gane.ai/index/gtm/vendors/mediamath/index.md) | 0% | 75% | 12 |

Rank is by share of first choices among all 73 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Google Display & Video 360, The Trade Desk; alternatives 6sense, Demandbase Advertising, StackAdapt
- GPT-5.4 mini: The Trade Desk; alternatives StackAdapt
- Gemini 3.5 Flash: 6sense Revenue AI, Demandbase Advertising; alternatives Google Display & Video 360, The Trade Desk, ZoomInfo Marketing
- Perplexity Sonar: Demandbase Advertising; alternatives 6sense, Google Display & Video 360, LinkedIn Campaign Manager, The Trade Desk
- Grok 4.20: Demandbase Advertising; alternatives 6sense, Google Display & Video 360, LinkedIn Campaign Manager, The Trade Desk
- Mistral Small: Demandbase Advertising, The Trade Desk; alternatives 6sense, StackAdapt
- DeepSeek V4 Flash: Demandbase Advertising; alternatives 6sense, Google Display & Video 360, The Trade Desk
- Llama 4 Maverick: 6sense, Demandbase Advertising, The Trade Desk
- Qwen 3.7 Flash: The Trade Desk; alternatives 6sense, Demandbase Advertising, Google Display & Video 360
- Kimi K2: Demandbase Advertising; alternatives 6sense, Google Display & Video 360, Microsoft Invest, The Trade Desk
- GLM 4.7 FlashX: Demandbase Advertising; alternatives 6sense, Google Display & Video 360, LinkedIn Campaign Manager, The Trade Desk
- MiniMax M2.5: 6sense, Demandbase Advertising; alternatives Adobe Advertising, Google Display & Video 360
- GPT-6 Luna: Demandbase Advertising; alternatives 6sense
- Muse Glimmer 30B: 6sense, Demandbase Piper DSP; alternatives LinkedIn Campaign Manager, The Trade Desk

## Sources the answers cite

75 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- demandbase.com: 37 answers, 66 citations
- 6sense.com: 34 answers, 37 citations
- improvado.io: 25 answers, 29 citations
- magiclogix.com: 17 answers, 17 citations
- gane.ai/index: 15 answers, 15 citations
- madgicx.com: 13 answers, 14 citations
- linkedin.com: 13 answers, 13 citations
- digiday.com: 12 answers, 17 citations

Pages named in the most answers:

- https://6sense.com/blog/best-b2b-programmatic-advertising-platforms (33 answers)
- https://demandbase.com/blog/programmatic-advertising-platforms (28 answers)
- https://magiclogix.com/theories/best-programmatic-platforms (17 answers)
- https://improvado.io/blog/top-programmatic-platforms (16 answers)
- https://gane.ai/index/gtm/marketing/programmatic-and-display-advertising/enterprise (14 answers)
- https://demandbase.com/blog/6-b2b-advertising-platforms-worth-considering-for-2026 (11 answers)
- https://madgicx.com/blog/ad-tech-platform-for-programmatic-advertising (11 answers)
- https://guideflow.com/blog/dsp-advertising-platforms (10 answers)
- https://heysid.com/resources/best-programmatic-advertising-platforms-for-b2b (10 answers)
- https://taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms (10 answers)

## Warned against

- Google Display & Video 360: 12 of 55 labels negative. "If using integrated tech stacks (such as Google Display & Video 360 combined with Google Ad Manager), enterprises must enforce independent log-level audits" (Gemini 3.5 Flash, negative prompt)
- Amazon DSP: 9 of 35 labels negative. "flags Amazon DSP with 22% negative labels: "reports indicate that Amazon's DSP continues to transact on "Made-for-Advertising" (MFA) websites"" (Muse Glimmer 30B, negative prompt)
- The Trade Desk: 7 of 70 labels negative. "The Trade Desk and Google Display & Video 360 are considered enterprise standards, but they have high minimum spend thresholds and are quote-based." (Llama 4 Maverick, negative prompt)
- MediaMath: 9 of 12 labels negative. "MediaMath filed for Chapter 11 in 2023 and now operates at much smaller scale under Infillion, creating continuity, support, and roadmap risk." (Perplexity Sonar, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: The Trade Desk (39%) to Demandbase Advertising (32%). Margin 7 points, within noise.

- The Trade Desk: 39% to 25%, −14. Cleared the floor by 3 points · rank 1 → 2 of 73.
- Demandbase Advertising: 25% to 32%, +7. Inside the floor by 4 points · rank 2 → 1 of 73.
- 6sense: 4% to 10%, +6. Inside the floor by 5 points · rank 6 → 4 of 73.
- Google Display & Video 360: 10% to 15%, +5. Inside the floor by 6 points · rank 3 of 73, unchanged.
- StackAdapt: 6% to 2%, −4. Inside the floor by 7 points · rank 4 → 8 of 73.
- Amazon DSP: 4% to 0%, −4. Inside the floor by 7 points · rank 5 → 15 of 73.
- Basis: 0% to 2%, +2. Inside the floor by 9 points · rank 12 → 6 of 73.
- DV360: 2% to 0%, −2. Inside the floor by 9 points · rank 9 → 18 of 73.
- Adobe Advertising: 2% to 3%, +1. Inside the floor by 10 points · rank 8 → 5 of 73.
- Microsoft Invest: 0% to 0%, ±0. Inside the floor by 11 points · rank 31 → 16 of 73.
- Yahoo DSP: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 17 of 73.
- MediaMath: 0% to 0%, ±0. Inside the floor by 11 points · rank 45 → 73 of 73.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.