# Print: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "direct mail automation platform" and as "print and direct mail marketing tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/print

**Standing:** Postalytics leads with 40% of first choices; verdict contested. 50 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Postalytics](https://www.gane.ai/index/gtm/vendors/postalytics/index.md) | 40% | 5% | 57 |
| 2 | [PostGrid Print & Mail](https://www.gane.ai/index/gtm/vendors/postgrid-print-mail/index.md) | 18% | 16% | 58 |
| 3 | [Click2Mail](https://www.gane.ai/index/gtm/vendors/click2mail/index.md) | 12% | 23% | 26 |
| 4 | [Sendoso](https://www.gane.ai/index/gtm/vendors/sendoso/index.md) | 10% | 27% | 41 |
| 5 | [Lob](https://www.gane.ai/index/gtm/vendors/lob/index.md) | 6% | 14% | 57 |
| 6 | [Reachdesk](https://www.gane.ai/index/gtm/vendors/reachdesk/index.md) | 4% | 18% | 22 |
| 7 | [PFL](https://www.gane.ai/index/gtm/vendors/pfl/index.md) | 2% | 8% | 13 |
| 8 | [Thanks.io](https://www.gane.ai/index/gtm/vendors/thanks-io/index.md) | 2% | 0% | 10 |
| 12 | [PostPilot](https://www.gane.ai/index/gtm/vendors/postpilot/index.md) | 0% | 0% | 18 |
| 13 | [DirectMail.io](https://www.gane.ai/index/gtm/vendors/directmail-io/index.md) | 0% | 0% | 10 |
| 49 | [Postal](https://www.gane.ai/index/gtm/vendors/postal/index.md) | 0% | 40% | 10 |

Rank is by share of first choices among all 66 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Postalytics; alternatives Lob, PFL, PostGrid Print & Mail
- GPT-5.4 mini: Sendoso; alternatives PFL Direct Mail Platform, PostGrid Print & Mail, Postalytics
- Gemini 3.5 Flash: Sendoso; alternatives Lob, Postal, Reachdesk
- Perplexity Sonar: Postalytics; alternatives Lob, PostGrid Print & Mail, Sendoso
- Grok 4.20: PFL, Postalytics; alternatives Lob, PostGrid Print & Mail
- Mistral Small: Lob, PostGrid Print & Mail; alternatives Postalytics, Postie
- DeepSeek V4 Flash: Postalytics; alternatives Lob, PostGrid Print & Mail, Sendoso
- Llama 4 Maverick: Postalytics
- Qwen 3.7 Flash: PostGrid Print & Mail; alternatives Lob, Postalytics, Sendoso
- Kimi K2: Reachdesk; alternatives Lob, PostGrid Print & Mail, Postalytics
- GLM 4.7 FlashX: Postalytics; alternatives DirectMail.io, Lob, PostGrid Print & Mail
- MiniMax M2.5: Postalytics; alternatives Lob, PFL, Sendoso
- GPT-6 Luna: Postalytics; alternatives Lob, Sendoso
- Muse Glimmer 30B: Postalytics, Sendoso; alternatives Lob, PostGrid Print & Mail

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- capterra.com: 41 answers, 80 citations
- softwareadvice.com: 34 answers, 44 citations
- directmail.io: 31 answers, 47 citations
- g2.com: 29 answers, 52 citations
- getapp.com: 28 answers, 44 citations
- lob.com: 23 answers, 47 citations
- postalytics.com: 22 answers, 34 citations
- guideflow.com: 21 answers, 21 citations

Pages named in the most answers:

- https://capterra.com/direct-mail-automation-software (35 answers)
- https://guideflow.com/blog/direct-mail-automation-software (21 answers)
- https://directmail.io/best/direct-mail-platforms-2026 (20 answers)
- https://softwareadvice.com/category/4762-direct-mail-automation (20 answers)
- https://getapp.com/all-software/direct-mail-automation (19 answers)
- https://softwaresuggest.com/direct-mail-automation-software (19 answers)
- https://businessage.com/post/5-best-direct-mail-automation-software-platforms (17 answers)
- https://g2.com/categories/direct-mail-automation (15 answers)
- https://kurums.com/best-direct-mail-automation-software-2026-comparison?v=653f5ac96a69 (15 answers)
- https://yocto.agency/best-direct-mail-automation-platforms (14 answers)

## Warned against

- PostGrid Print & Mail: 9 of 58 labels negative. "Avoid or use with extreme caution: PostGrid (faulty tracking, poor support, low Trustpilot rating, high cost, slow delivery" (GLM 4.7 FlashX, negative prompt)
- Sendoso: 11 of 41 labels negative. "High platform fees ($15K–$100K+ annually before any gift spend), locked annual contracts, and rising total costs." (Mistral Small, negative prompt)
- Lob: 8 of 57 labels negative. "Lob - is not recommended for teams that are not technical, need global reach, or are budget-sensitive." (Llama 4 Maverick, negative prompt)
- Click2Mail: 6 of 26 labels negative. "Avoid: Click2Mail (Poor Trustpilot rating, inconsistent support, unclear delivery status)." (GLM 4.7 FlashX, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Postalytics at 40%.

- PostGrid Print & Mail: 2% to 18%, +16. Cleared the floor by 5 points · rank 8 → 2 of 66.
- Click2Mail: 6% to 12%, +6. Inside the floor by 5 points · rank 4 → 3 of 66.
- Postie: 6% to 0%, −6. Inside the floor by 5 points · rank 5 → 17 of 66.
- Postalytics: 44% to 40%, −4. Inside the floor by 7 points · rank 1 of 66, unchanged.
- Sendoso: 6% to 10%, +4. Inside the floor by 7 points · rank 3 → 4 of 66.
- Lob: 8% to 6%, −2. Inside the floor by 9 points · rank 2 → 5 of 66.
- Reachdesk: 2% to 4%, +2. Inside the floor by 9 points · rank 9 → 6 of 66.
- PFL: 0% to 2%, +2. Inside the floor by 9 points · rank 20 → 7 of 66.
- Thanks.io: 4% to 2%, −2. Inside the floor by 9 points · rank 6 → 8 of 66.
- PostPilot: 2% to 0%, −2. Inside the floor by 9 points · rank 12 of 66, unchanged.
- Postal: 2% to 0%, −2. Inside the floor by 9 points · rank 10 → 49 of 66.
- DirectMail.io: 0% to 0%, ±0. Inside the floor by 11 points · rank 18 → 13 of 66.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.