# Print: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "direct mail automation platform" and as "print and direct mail marketing tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/print/2026-10

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/print/index.md

**Standing:** Postalytics leads with 44% of first choices; verdict clear leader. 48 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Postalytics](https://www.gane.ai/index/gtm/vendors/postalytics/index.md) | 44% | 9% | 56 |
| 2 | [Lob](https://www.gane.ai/index/gtm/vendors/lob/index.md) | 8% | 23% | 57 |
| 3 | [Sendoso](https://www.gane.ai/index/gtm/vendors/sendoso/index.md) | 6% | 28% | 36 |
| 4 | [Click2Mail](https://www.gane.ai/index/gtm/vendors/click2mail/index.md) | 6% | 12% | 16 |
| 5 | [Postie](https://www.gane.ai/index/gtm/vendors/postie/index.md) | 6% | 7% | 14 |
| 6 | [Thanks.io](https://www.gane.ai/index/gtm/vendors/thanks-io/index.md) | 4% | 0% | 11 |
| 8 | [PostGrid Print & Mail](https://www.gane.ai/index/gtm/vendors/postgrid-print-mail/index.md) | 2% | 30% | 40 |
| 9 | [Reachdesk](https://www.gane.ai/index/gtm/vendors/reachdesk/index.md) | 2% | 24% | 25 |
| 10 | [Postal](https://www.gane.ai/index/gtm/vendors/postal/index.md) | 2% | 20% | 15 |
| 20 | [PFL](https://www.gane.ai/index/gtm/vendors/pfl/index.md) | 0% | 21% | 14 |

Rank is by share of first choices among all 66 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Postalytics; alternatives Lob, Sendoso
- GPT-5.4 mini: Sendoso; alternatives PFL
- Gemini 3.5 Flash: Reachdesk; alternatives Alyce, Lob, PostGrid Print & Mail, Postal
- Perplexity Sonar: PostGrid Print & Mail; alternatives Reachdesk
- Grok 4.20: Sendoso; alternatives Lob, PostGrid Print & Mail
- Mistral Small: Postie; alternatives PFL, Postalytics
- DeepSeek V4 Flash: Postalytics; alternatives Lob, PFL, Postal, Postie
- Llama 4 Maverick: Postie; alternatives Postal
- Qwen 3.7 Flash: Sendoso; alternatives CIENCE, Cobro, Lob, PebblePost
- Kimi K2: Lob, Postal; alternatives PFL, Postalytics
- GLM 4.7 FlashX: Postalytics; alternatives Lob, PostGrid Print & Mail, Postal, Sendoso
- MiniMax M2.5: Postalytics; alternatives PFL Direct Mail Platform
- GPT-6 Luna: Postalytics; alternatives Lob, Postal, Reachdesk
- Muse Glimmer 30B: PFL - Printing For Less; alternatives Lob, Postal, Postalytics, Reachdesk

## Sources the answers cite

79 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- guideflow.com: 57 answers, 58 citations
- thecmo.com: 42 answers, 54 citations
- postalytics.com: 39 answers, 65 citations
- g2.com: 36 answers, 91 citations
- gitnux.org: 33 answers, 47 citations
- lob.com: 26 answers, 43 citations
- mailmodo.com: 25 answers, 28 citations
- cience.com: 25 answers, 25 citations

Pages named in the most answers:

- https://guideflow.com/blog/direct-mail-automation-software (57 answers)
- https://thecmo.com/tools/best-direct-mail-marketing-software (30 answers)
- https://cience.com/blog/direct-mail-automation-software (25 answers)
- https://thecmo.com/tools/best-ai-direct-mail-marketing-tools (24 answers)
- https://fitsmallbusiness.com/best-direct-mail-service (22 answers)
- https://postalytics.com/blog/best-direct-mail-automation-software (21 answers)
- https://oppizi.com/us/en/resources/blog/direct-mail/best-direct-mail-companies (19 answers)
- https://gartner.com/reviews/market/direct-mail-automation-software (18 answers)
- https://gitnux.org/best/direct-mail-management-software (18 answers)
- https://mailmodo.com/marketing-stash/direct-mail-automation-software (16 answers)

## Warned against

- PostGrid Print & Mail: 12 of 40 labels negative. "here are the direct mail automation platforms you should avoid or approach with caution... 2. PostGrid ... Faulty tracking" (Kimi K2, negative prompt)
- Lob: 13 of 57 labels negative. "Best Avoid If: You're not technical, need global reach, or budget-sensitive." (Grok 4.20, negative prompt)
- Sendoso: 10 of 36 labels negative. "Several AI models recommend avoiding it for direct mail automation due to negative feedback and limitations in scalability and pricing transparency." (Mistral Small, negative prompt)
- Reachdesk: 6 of 25 labels negative. "Reachdesk is mentioned as a platform to avoid for high-volume direct mail automation" (Mistral Small, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Postalytics at 41%.

- Postalytics: 54% to 41%, −13. Cleared the floor by 2 points · rank 1 of 64, unchanged.
- Postie: 0% to 7%, +7. Inside the floor by 4 points · rank 17 → 3 of 64.
- Thanks.io: 0% to 5%, +5. Inside the floor by 6 points · rank 20 → 6 of 64.
- PostGrid Print & Mail: 7% to 2%, −5. Inside the floor by 6 points · rank 4 → 7 of 64.
- Stannp: 7% to 2%, −5. Inside the floor by 6 points · rank 3 → 10 of 64.
- PFL: 4% to 0%, −4. Inside the floor by 7 points · rank 7 → 16 of 64.
- Sendoso: 4% to 7%, +3. Inside the floor by 8 points · rank 5 → 4 of 64.
- Click2Mail: 4% to 7%, +3. Inside the floor by 8 points · rank 6 → 5 of 64.
- Postal: 0% to 2%, +2. Inside the floor by 9 points · rank 13 → 9 of 64.
- Lob: 9% to 10%, +1. Inside the floor by 10 points · rank 2 of 64, unchanged.
- Reachdesk: 2% to 2%, ±0. Inside the floor by 11 points · rank 9 → 8 of 64.
- Mailjoy: 2% to 2%, ±0. Inside the floor by 11 points · rank 8 → 12 of 64.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.