# Print: what AI models recommend, September 2026

Gane Index, September 2026 Edition. Asked as "direct mail automation platform" and as "print and direct mail marketing tool", six framings each, to twelve models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/print/2026-09

This is the permanent record of the September 2026 Edition, published September 15, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/print/index.md

**Standing:** Postalytics leads with 54% of first choices; verdict clear leader. 46 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Postalytics](https://www.gane.ai/index/gtm/vendors/postalytics/index.md) | 54% | 7% | 54 |
| 2 | [Lob](https://www.gane.ai/index/gtm/vendors/lob/index.md) | 9% | 27% | 48 |
| 3 | [Stannp](https://www.gane.ai/index/gtm/vendors/stannp/index.md) | 7% | 0% | 21 |
| 4 | [PostGrid Print & Mail](https://www.gane.ai/index/gtm/vendors/postgrid-print-mail/index.md) | 7% | 24% | 41 |
| 5 | [Sendoso](https://www.gane.ai/index/gtm/vendors/sendoso/index.md) | 4% | 22% | 45 |
| 6 | [Click2Mail](https://www.gane.ai/index/gtm/vendors/click2mail/index.md) | 4% | 25% | 24 |
| 7 | [PFL](https://www.gane.ai/index/gtm/vendors/pfl/index.md) | 4% | 26% | 23 |
| 8 | [Mailjoy](https://www.gane.ai/index/gtm/vendors/mailjoy/index.md) | 2% | 11% | 19 |
| 9 | [Reachdesk](https://www.gane.ai/index/gtm/vendors/reachdesk/index.md) | 2% | 18% | 22 |
| 13 | [Postal](https://www.gane.ai/index/gtm/vendors/postal/index.md) | 0% | 6% | 18 |
| 17 | [Postie](https://www.gane.ai/index/gtm/vendors/postie/index.md) | 0% | 31% | 13 |

Rank is by share of first choices among all 57 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: PFL; alternatives PostGrid Print & Mail, Sendoso
- GPT-5.4 mini: Sendoso; alternatives PFL
- Gemini 3.5 Flash: Postalytics, Reachdesk; alternatives Alyce, Lob, Postal
- Perplexity Sonar: Postalytics; alternatives DirectMail.io, Lob, Sendoso
- Grok 4.20: Postalytics; alternatives Lob, PostGrid Print & Mail, Sendoso
- Mistral Small: Postalytics; alternatives Lob, PostGrid Print & Mail, Sendoso
- DeepSeek V4 Flash: Postalytics; alternatives Lob, PFL, Reachdesk, Sendoso
- Llama 4 Maverick: Postalytics; alternatives Magileads
- Qwen 3.7 Flash: Postalytics; alternatives Click2Mail, LetterStream, Sendoso
- Kimi K2: Postalytics; alternatives Lob, PFL, Sendoso
- GLM 4.7 FlashX: Postalytics; alternatives Lob, PostGrid Print & Mail, Postal, Reachdesk
- MiniMax M2.5: Postalytics; alternatives Lob, Postal, Sendoso, Stannp

## Sources the answers cite

22 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- postalytics.com: 14 answers, 18 citations
- guideflow.com: 14 answers, 16 citations
- g2.com: 11 answers, 18 citations
- lob.com: 10 answers, 16 citations
- capterra.com: 9 answers, 12 citations
- cience.com: 8 answers, 8 citations
- gartner.com: 8 answers, 8 citations
- thecmo.com: 8 answers, 8 citations

Pages named in the most answers:

- https://guideflow.com/blog/direct-mail-automation-software (14 answers)
- https://cience.com/blog/direct-mail-automation-software (8 answers)
- https://gartner.com/reviews/market/direct-mail-automation-software (8 answers)
- https://capterra.com/direct-mail-automation-software (7 answers)
- https://thecmo.com/tools/best-direct-mail-marketing-software (7 answers)
- https://directmail.io/best/direct-mail-platforms-2026 (6 answers)
- https://gitnux.org/best/direct-mail-automation-software (5 answers)
- https://postalytics.com/ (5 answers)
- https://gundir.com/resource/best-direct-mail-companies (4 answers)
- https://lob.com/blog/why-lob-is-the-best-direct-mail-automation-platform-for-marketing-agencies (4 answers)

## Warned against

- Lob: 13 of 48 labels negative. "Platforms to Avoid on a Tight Budget- Lob — Great API, but the $260–550/month platform fee" (DeepSeek V4 Flash, budget prompt)
- PostGrid Print & Mail: 10 of 41 labels negative. "Platforms to Avoid on a Tight Budget ... Postgrid — Cheaper API alternative ($0–99/mo), but pricing is often quote-based" (DeepSeek V4 Flash, budget prompt)
- Sendoso: 10 of 45 labels negative. "Platforms with Significant Concerns ... Sendoso (and Postal.io - now acquired by Sendoso) Key Red Flags: Non-refundable prepaid balances that expire" (Kimi K2, negative prompt)
- Click2Mail: 6 of 24 labels negative. "Broken/misleading delivery tracking... their website is simply not working properly" (DeepSeek V4 Flash, negative prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.