# PR and media monitoring: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "PR and media monitoring platform" and as "press outreach and media monitoring tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/pr-and-media-monitoring

**Standing:** Muck Rack leads with 42% of first choices; verdict clear leader. 50 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Muck Rack](https://www.gane.ai/index/gtm/vendors/muck-rack/index.md) | 42% | 9% | 57 |
| 2 | [Brand24](https://www.gane.ai/index/gtm/vendors/brand24/index.md) | 24% | 7% | 45 |
| 3 | [Semrush AI PR Toolkit](https://www.gane.ai/index/gtm/vendors/semrush-ai-pr-toolkit/index.md) | 10% | 9% | 46 |
| 4 | [Meltwater](https://www.gane.ai/index/gtm/vendors/meltwater/index.md) | 10% | 38% | 72 |
| 5 | [Agility PR Solutions](https://www.gane.ai/index/gtm/vendors/agility-pr-solutions/index.md) | 4% | 13% | 30 |
| 6 | [Awario](https://www.gane.ai/index/gtm/vendors/awario/index.md) | 4% | 0% | 12 |
| 7 | [CisionOne](https://www.gane.ai/index/gtm/vendors/cisionone/index.md) | 4% | 43% | 67 |
| 8 | [Google Alerts](https://www.gane.ai/index/gtm/vendors/google-alerts/index.md) | 2% | 16% | 19 |
| 9 | [Mention](https://www.gane.ai/index/gtm/vendors/mention/index.md) | 0% | 11% | 28 |
| 10 | [Onclusive](https://www.gane.ai/index/gtm/vendors/onclusive/index.md) | 0% | 7% | 15 |
| 11 | [Brandwatch](https://www.gane.ai/index/gtm/vendors/brandwatch/index.md) | 0% | 23% | 31 |
| 12 | [Talkwalker](https://www.gane.ai/index/gtm/vendors/talkwalker/index.md) | 0% | 13% | 15 |

Rank is by share of first choices among all 67 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Agility PR Solutions, Muck Rack; alternatives Mention, Semrush AI PR Toolkit
- GPT-5.4 mini: Muck Rack; alternatives CisionOne, Meltwater
- Gemini 3.5 Flash: Muck Rack; alternatives Agility PR Solutions, Semrush AI PR Toolkit
- Perplexity Sonar: Meltwater; alternatives Agility PR Solutions, Brand24, Muck Rack
- Grok 4.20: Muck Rack; alternatives Brand24, Meltwater
- Mistral Small: Meltwater, Muck Rack; alternatives Agility PR Solutions, Mention, Semrush AI PR Toolkit
- DeepSeek V4 Flash: Muck Rack; alternatives Agility PR Solutions, Brand24
- Llama 4 Maverick: Muck Rack; alternatives Agility PR Solutions, Meltwater, Semrush AI PR Toolkit
- Qwen 3.7 Flash: Brand24, Meltwater; alternatives Agility PR Solutions, Semrush AI PR Toolkit
- Kimi K2: Brand24, Semrush AI PR Toolkit; alternatives CisionOne
- GLM 4.7 FlashX: Muck Rack; alternatives Brand24, Meltwater
- MiniMax M2.5: Agility PR Solutions, Semrush AI PR Toolkit; alternatives Brand24, Muck Rack
- GPT-6 Luna: Muck Rack; alternatives CisionOne, Meltwater
- Muse Glimmer 30B: Meltwater; alternatives Agility PR Solutions, Brand24, CisionOne

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- brand24.com: 37 answers, 44 citations
- g2.com: 25 answers, 52 citations
- linkedin.com: 25 answers, 27 citations
- cision.com: 23 answers, 33 citations
- blog.hubspot.com: 22 answers, 22 citations
- muckrack.com: 21 answers, 31 citations
- guideflow.com: 21 answers, 26 citations
- learn.g2.com: 21 answers, 24 citations

Pages named in the most answers:

- https://brand24.com/blog/best-pr-monitoring-tools (29 answers)
- https://blog.hubspot.com/agency/tools-for-public-relations (22 answers)
- https://linkedin.com/pulse/media-monitoring-showdown-which-tools-truly-deliver-muhammad-farhan-8gvee (21 answers)
- https://learn.g2.com/best-media-monitoring-software (18 answers)
- https://muckrack.com/resources/guides/media-monitoring-options (13 answers)
- https://newsdata.io/blog/media-monitoring-tools (13 answers)
- https://guideflow.com/blog/best-pr-analytics-software-tools (11 answers)
- https://guideflow.com/blog/media-monitoring-software (11 answers)
- https://onclusive.com/resources/blog/media-monitoring-tools-2026 (11 answers)
- https://agilitypr.com/pr-news/agility-news-reports/top-pr-tools-for-2026 (10 answers)

## Warned against

- Meltwater: 27 of 72 labels negative. "As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results" (Muse Glimmer 30B, negative prompt)
- CisionOne: 29 of 67 labels negative. "Cision/CisionOne is the clearest "proceed carefully" name: G2 reviewers report data inaccuracy, irrelevant results, and missed coverage" (GPT-5.4 mini, negative prompt)
- Brandwatch: 7 of 31 labels negative. "What to Avoid on a Limited Budget Enterprise platforms like Meltwater, Cision, or Brandwatch" (Grok 4.20, budget prompt)
- Muck Rack: 5 of 57 labels negative. "Avoid big enterprise platforms like Meltwater, Cision, or Muck Rack" (DeepSeek V4 Flash, budget prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Muck Rack at 42%.

- Brand24: 11% to 24%, +13. Cleared the floor by 2 points · rank 3 → 2 of 67.
- Muck Rack: 30% to 42%, +12. Cleared the floor by 1 point · rank 1 of 67, unchanged.
- Mention: 11% to 0%, −11. Inside the floor by 0 points · rank 4 → 9 of 67.
- Agility PR Solutions: 11% to 4%, −7. Inside the floor by 4 points · rank 5 of 67, unchanged.
- Awario: 9% to 4%, −5. Inside the floor by 6 points · rank 7 → 6 of 67.
- Semrush AI PR Toolkit: 14% to 10%, −4. Inside the floor by 7 points · rank 2 → 3 of 67.
- CisionOne: 0% to 4%, +4. Inside the floor by 7 points · rank 44 → 7 of 67.
- Google Alerts: 4% to 2%, −2. Inside the floor by 9 points · rank 8 of 67, unchanged.
- Meltwater: 9% to 10%, +1. Inside the floor by 10 points · rank 6 → 4 of 67.
- Onclusive: 0% to 0%, ±0. Inside the floor by 11 points · rank 13 → 10 of 67.
- Brandwatch: 0% to 0%, ±0. Inside the floor by 11 points · rank 11 of 67, unchanged.
- Talkwalker: 0% to 0%, ±0. Inside the floor by 11 points · rank 10 → 12 of 67.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.