# Mobile marketing and push for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "mobile push notification and SMS marketing platform" and as "push and SMS messaging tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/enterprise

**Standing:** Braze leads with 55% of first choices; verdict clear leader. 47 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 55% | 13% | 71 |
| 2 | [OneSignal](https://www.gane.ai/index/gtm/vendors/onesignal/index.md) | 15% | 23% | 53 |
| 3 | [Twilio Programmable Messaging](https://www.gane.ai/index/gtm/vendors/twilio-programmable-messaging/index.md) | 9% | 45% | 31 |
| 4 | [Airship](https://www.gane.ai/index/gtm/vendors/airship/index.md) | 6% | 12% | 48 |
| 8 | [Pushwoosh](https://www.gane.ai/index/gtm/vendors/pushwoosh/index.md) | 2% | 30% | 10 |
| 10 | [Iterable](https://www.gane.ai/index/gtm/vendors/iterable/index.md) | 0% | 11% | 28 |
| 11 | [MoEngage](https://www.gane.ai/index/gtm/vendors/moengage/index.md) | 0% | 10% | 20 |
| 12 | [CleverTap](https://www.gane.ai/index/gtm/vendors/clevertap/index.md) | 0% | 14% | 22 |
| 13 | [Salesforce Marketing Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-marketing-cloud/index.md) | 0% | 16% | 19 |
| 14 | [Vibes](https://www.gane.ai/index/gtm/vendors/vibes/index.md) | 0% | 0% | 13 |
| 15 | [Customer.io](https://www.gane.ai/index/gtm/vendors/customer-io/index.md) | 0% | 0% | 11 |
| 16 | [Attentive](https://www.gane.ai/index/gtm/vendors/attentive/index.md) | 0% | 33% | 30 |

Rank is by share of first choices among all 93 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Braze; alternatives Airship, Customer.io, Iterable
- GPT-5.4 mini: Braze; alternatives Airship, Salesforce Marketing Cloud
- Gemini 3.5 Flash: Braze; alternatives Customer.io, Iterable, Salesforce Marketing Cloud, Twilio Programmable Messaging
- Perplexity Sonar: Braze; alternatives Airship, OneSignal
- Grok 4.20: Braze; alternatives Customer.io, Iterable, OneSignal
- Mistral Small: Airship, Braze; alternatives Salesforce Marketing Cloud, Vibes
- DeepSeek V4 Flash: Braze; alternatives Iterable, OneSignal
- Llama 4 Maverick: Braze
- Qwen 3.7 Flash: Braze; alternatives Airship, OneSignal
- Kimi K2: Braze; alternatives Airship, Iterable, OneSignal
- GLM 4.7 FlashX: Braze; alternatives OneSignal
- MiniMax M2.5: Braze, OneSignal; alternatives Attentive, Twilio Programmable Messaging
- GPT-6 Luna: Braze; alternatives Iterable, OneSignal, Salesforce Marketing Cloud
- Muse Glimmer 30B: Braze; alternatives Insider, Iterable, Salesforce Marketing Cloud

## Sources the answers cite

72 of 84 answers came back with a source list, from 13 of 14 models. Sites named in the most answers:

- onesignal.com: 48 answers, 86 citations
- braze.com: 40 answers, 62 citations
- g2.com: 33 answers, 62 citations
- gane.ai/index: 28 answers, 29 citations
- vibes.com: 26 answers, 26 citations
- suprsend.com: 25 answers, 34 citations
- getvero.com: 19 answers, 25 citations
- truedialog.com: 19 answers, 19 citations

Pages named in the most answers:

- https://onesignal.com/blog/7-best-push-notification-platforms-in-2026-compared (30 answers)
- https://braze.com/resources/articles/best-sms-marketing-platforms (29 answers)
- https://vibes.com/blog/best-sms-marketing-platforms (25 answers)
- https://gane.ai/index/gtm/marketing/mobile-marketing-and-push/enterprise (24 answers)
- https://g2.com/categories/push-notification/enterprise (15 answers)
- https://g2.com/software/sms-marketing (15 answers)
- https://getvero.com/resources/best-email-sms-push-messaging-platforms-in-2026 (15 answers)
- https://truedialog.com/resources/blog/best-text-messaging-service-for-business (15 answers)
- https://braze.com/pricing (12 answers)
- https://slicktext.com/blog/2025/12/best-enterprise-sms-services-automation (12 answers)

## Warned against

- Twilio Programmable Messaging: 14 of 31 labels negative. "Platforms to avoid: Twilio (as a standalone marketing tool), generic SMS API providers." (GLM 4.7 FlashX, negative prompt)
- Braze: 9 of 71 labels negative. "Status: HIGH RISK - Avoid or Implement Strict Controls" ... "I would not pick Braze if 'predictable total cost' means you want a simple, easy-to-estimate bill" (Muse Glimmer 30B, negative prompt)
- Attentive: 10 of 30 labels negative. "Platforms to avoid: Attentive and Postscript (specifically for complex enterprise needs)." (GLM 4.7 FlashX, negative prompt)
- OneSignal: 12 of 53 labels negative. "OneSignal (Strongly cautious for true enterprises; often labeled a "criticized challenger") ... Why avoid for large-scale use" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Braze at 55%.

- Braze: 49% to 55%, +6. Inside the floor by 5 points · rank 1 of 93, unchanged.
- OneSignal: 10% to 15%, +5. Inside the floor by 6 points · rank 2 of 93, unchanged.
- Twilio Programmable Messaging: 5% to 9%, +4. Inside the floor by 7 points · rank 3 of 93, unchanged.
- Airship: 3% to 6%, +3. Inside the floor by 8 points · rank 6 → 4 of 93.
- Customer.io: 3% to 0%, −3. Inside the floor by 8 points · rank 7 → 15 of 93.
- Courier: 3% to 0%, −3. Inside the floor by 8 points · rank 8 → 45 of 93.
- CleverTap: 2% to 0%, −2. Inside the floor by 9 points · rank 11 → 12 of 93.
- Salesforce Marketing Cloud: 2% to 0%, −2. Inside the floor by 9 points · rank 14 → 13 of 93.
- Attentive: 2% to 0%, −2. Inside the floor by 9 points · rank 12 → 16 of 93.
- Pushwoosh: 3% to 2%, −1. Inside the floor by 10 points · rank 9 → 8 of 93.
- Iterable: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 10 of 93.
- MoEngage: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 11 of 93.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.