# Mobile marketing and push for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "mobile push notification and SMS marketing platform" and as "push and SMS messaging tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/2026-11/smb

**Standing:** OneSignal leads with 51% of first choices; verdict clear leader. 53 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [OneSignal](https://www.gane.ai/index/gtm/vendors/onesignal/index.md) | 51% | 5% | 63 |
| 2 | [Brevo](https://www.gane.ai/index/gtm/vendors/brevo/index.md) | 9% | 0% | 22 |
| 3 | [SimpleTexting](https://www.gane.ai/index/gtm/vendors/simpletexting/index.md) | 8% | 5% | 41 |
| 4 | [Omnisend](https://www.gane.ai/index/gtm/vendors/omnisend/index.md) | 6% | 3% | 30 |
| 5 | [Twilio Programmable Messaging](https://www.gane.ai/index/gtm/vendors/twilio-programmable-messaging/index.md) | 6% | 42% | 31 |
| 6 | [ActiveCampaign](https://www.gane.ai/index/gtm/vendors/activecampaign/index.md) | 4% | 0% | 11 |
| 7 | [Customer.io](https://www.gane.ai/index/gtm/vendors/customer-io/index.md) | 2% | 6% | 17 |
| 8 | [Klaviyo](https://www.gane.ai/index/gtm/vendors/klaviyo/index.md) | 2% | 24% | 37 |
| 9 | [TextMagic](https://www.gane.ai/index/gtm/vendors/textmagic/index.md) | 2% | 5% | 19 |
| 10 | [SlickText](https://www.gane.ai/index/gtm/vendors/slicktext/index.md) | 2% | 11% | 19 |
| 15 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 2% | 67% | 36 |
| 16 | [EZ Texting](https://www.gane.ai/index/gtm/vendors/ez-texting/index.md) | 0% | 9% | 22 |

Rank is by share of first choices among all 79 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice
- GPT-5.4 mini: OneSignal; alternatives Brevo, Salesmsg, SendPulse, Textline
- Gemini 3.5 Flash: Customer.io; alternatives ActiveCampaign, Brevo, OneSignal
- Perplexity Sonar: OneSignal; alternatives ActiveCampaign, Courier, Customer.io
- Grok 4.20: OneSignal; alternatives Braze
- Mistral Small: OneSignal; alternatives Braze, Customer.io, Vero
- DeepSeek V4 Flash: Brevo; alternatives ActiveCampaign, OneSignal
- Llama 4 Maverick: OneSignal
- Qwen 3.7 Flash: OneSignal; alternatives Brevo, Twilio Programmable Messaging
- Kimi K2: Brevo, OneSignal; alternatives ActiveCampaign, Twilio Programmable Messaging
- GLM 4.7 FlashX: OneSignal; alternatives Brevo, Courier, Customer.io, Message IQ
- MiniMax M2.5: HubSpot Marketing Hub; alternatives Brevo, Klaviyo, OneSignal, PushEngage
- GPT-6 Luna: OneSignal; alternatives Brevo
- Muse Glimmer 30B: OneSignal; alternatives ActiveCampaign, Customer.io, Vero

## Sources the answers cite

72 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- onesignal.com: 38 answers, 90 citations
- softwareadvice.com: 38 answers, 55 citations
- g2.com: 33 answers, 54 citations
- braze.com: 31 answers, 37 citations
- capterra.com: 24 answers, 36 citations
- sender.net: 22 answers, 22 citations
- aboutmartech.com: 21 answers, 21 citations
- getapp.com: 19 answers, 29 citations

Pages named in the most answers:

- https://braze.com/resources/articles/best-sms-marketing-platforms (26 answers)
- https://softwareadvice.com/sms-marketing (26 answers)
- https://onesignal.com/pricing (25 answers)
- https://sender.net/blog/sms-marketing-platforms (22 answers)
- https://aboutmartech.com/blog/cheapest-sms-marketing-software-small-business (21 answers)
- https://g2.com/software/sms-marketing (17 answers)
- https://guideflow.com/blog/push-notification-software-tools (15 answers)
- https://vibes.com/blog/best-sms-marketing-platforms (15 answers)
- https://courier.com/blog/top-push-notification-platforms (12 answers)
- https://g2.com/categories/push-notification/small-business (12 answers)

## Warned against

- Braze: 24 of 36 labels negative. "expensive, with a steep learning curve and potential for high bills on volume... small businesses risk overpaying" (Grok 4.20, negative prompt)
- Twilio Programmable Messaging: 13 of 31 labels negative. "Avoid Twilio if your marketer cannot ship a campaign without an engineer, as it may require significant technical expertise." (Llama 4 Maverick, negative prompt)
- Attentive: 16 of 22 labels negative. "If you're under ~5k sends/mo, avoid starting on enterprise-grade platforms like Attentive, Braze or Postscript" (Muse Glimmer 30B, negative prompt)
- Airship: 10 of 13 labels negative. "it's overkill for small businesses; better alternatives exist for basic use" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: OneSignal at 51%.

- OneSignal: 67% to 51%, −16. Cleared the floor by 5 points · rank 1 of 79, unchanged.
- SimpleTexting: 2% to 8%, +6. Inside the floor by 5 points · rank 6 → 3 of 79.
- Twilio Programmable Messaging: 2% to 6%, +4. Inside the floor by 7 points · rank 11 → 5 of 79.
- Brevo: 7% to 9%, +2. Inside the floor by 9 points · rank 2 of 79, unchanged.
- ActiveCampaign: 2% to 4%, +2. Inside the floor by 9 points · rank 9 → 6 of 79.
- Customer.io: 4% to 2%, −2. Inside the floor by 9 points · rank 4 → 7 of 79.
- TextMagic: 0% to 2%, +2. Inside the floor by 9 points · rank 13 → 9 of 79.
- SlickText: 0% to 2%, +2. Inside the floor by 9 points · rank 17 → 10 of 79.
- SendPulse: 4% to 2%, −2. Inside the floor by 9 points · rank 5 → 13 of 79.
- Firebase Cloud Messaging: 2% to 0%, −2. Inside the floor by 9 points · rank 10 → 18 of 79.
- Courier: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 22 of 79.
- Omnisend: 5% to 6%, +1. Inside the floor by 10 points · rank 3 → 4 of 79.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.