# Mobile marketing and push: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "mobile push notification and SMS marketing platform" and as "push and SMS messaging tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/2026-11

**Standing:** OneSignal leads with 44% of first choices; verdict clear leader. 55 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [OneSignal](https://www.gane.ai/index/gtm/vendors/onesignal/index.md) | 44% | 5% | 65 |
| 2 | [Customer.io](https://www.gane.ai/index/gtm/vendors/customer-io/index.md) | 18% | 0% | 25 |
| 3 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 15% | 27% | 49 |
| 4 | [Omnisend](https://www.gane.ai/index/gtm/vendors/omnisend/index.md) | 5% | 11% | 19 |
| 5 | [Brevo](https://www.gane.ai/index/gtm/vendors/brevo/index.md) | 4% | 0% | 15 |
| 6 | [Firebase Cloud Messaging](https://www.gane.ai/index/gtm/vendors/firebase-cloud-messaging/index.md) | 4% | 33% | 18 |
| 7 | [Twilio Programmable Messaging](https://www.gane.ai/index/gtm/vendors/twilio-programmable-messaging/index.md) | 2% | 27% | 37 |
| 8 | [SimpleTexting](https://www.gane.ai/index/gtm/vendors/simpletexting/index.md) | 2% | 12% | 17 |
| 9 | [PushEngage](https://www.gane.ai/index/gtm/vendors/pushengage/index.md) | 2% | 0% | 10 |
| 13 | [Airship](https://www.gane.ai/index/gtm/vendors/airship/index.md) | 0% | 8% | 24 |
| 14 | [Klaviyo](https://www.gane.ai/index/gtm/vendors/klaviyo/index.md) | 0% | 22% | 37 |
| 15 | [CleverTap](https://www.gane.ai/index/gtm/vendors/clevertap/index.md) | 0% | 0% | 19 |

Rank is by share of first choices among all 77 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Customer.io; alternatives Heymarket, Knock, OneSignal, Pushwoosh
- GPT-5.4 mini: Customer.io; alternatives Airship, Braze
- Gemini 3.5 Flash: Customer.io; alternatives Iterable, OneSignal
- Perplexity Sonar: Customer.io; alternatives ActiveCampaign, OneSignal, Vero
- Grok 4.20: Braze; alternatives Airship, Customer.io, GetResponse, HubSpot Marketing Hub
- Mistral Small: Braze, OneSignal
- DeepSeek V4 Flash: OneSignal; alternatives Customer.io
- Llama 4 Maverick: OneSignal; alternatives Braze, Customer.io, GetResponse, Vero
- Qwen 3.7 Flash: Braze; alternatives OneSignal, SuprSend
- Kimi K2: OneSignal; alternatives Customer.io
- GLM 4.7 FlashX: Braze, OneSignal; alternatives Iterable
- MiniMax M2.5: OneSignal; alternatives Customer.io, HubSpot Marketing Hub, Vibes
- GPT-6 Luna: Customer.io; alternatives Braze, OneSignal
- Muse Glimmer 30B: Customer.io, Vero; alternatives Braze, CleverTap, Iterable, MoEngage

## Sources the answers cite

73 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- onesignal.com: 40 answers, 90 citations
- g2.com: 34 answers, 63 citations
- braze.com: 34 answers, 36 citations
- softwareadvice.com: 25 answers, 33 citations
- suprsend.com: 21 answers, 26 citations
- courier.com: 20 answers, 22 citations
- capterra.com: 17 answers, 20 citations
- getvero.com: 15 answers, 21 citations

Pages named in the most answers:

- https://g2.com/software/sms-marketing (28 answers)
- https://braze.com/resources/articles/best-sms-marketing-platforms (25 answers)
- https://onesignal.com/blog/7-best-push-notification-platforms-in-2026-compared (23 answers)
- https://courier.com/blog/top-push-notification-platforms (20 answers)
- https://softwareadvice.com/sms-marketing (19 answers)
- https://vibes.com/blog/best-sms-marketing-platforms (15 answers)
- https://onesignal.com/pricing (12 answers)
- https://suprsend.com/post/best-mobile-push-notification-services (11 answers)
- https://gane.ai/index/gtm/marketing/mobile-marketing-and-push (10 answers)
- https://guideflow.com/blog/push-notification-software-tools (10 answers)

## Warned against

- Braze: 13 of 49 labels negative. "What to Avoid for Mid-Sized B2B: Braze is excellent but overkill for most mid-sized companies" (GLM 4.7 FlashX, paraphrase prompt)
- Twilio Programmable Messaging: 10 of 37 labels negative. "Verdict: Avoid for marketing if you lack dev resources; better for custom builds but high frustration risk." (Grok 4.20, negative prompt)
- Attentive: 9 of 34 labels negative. "This platform has received significant negative feedback... making it one of the most cautioned-about platforms in the SMS marketing space." (Mistral Small, negative prompt)
- Postscript: 5 of 19 labels negative. "Avoid B2C E-Commerce Native Tools: Tools like Attentive, Postscript, or Klaviyo" (Gemini 3.5 Flash, direct prompt)

## Movement since October 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: OneSignal at 44%.

- Braze: 9% to 15%, +6. Inside the floor by 5 points · rank 3 of 77, unchanged.
- Pushwoosh: 6% to 0%, −6. Inside the floor by 5 points · rank 4 → 24 of 77.
- Firebase Cloud Messaging: 0% to 4%, +4. Inside the floor by 7 points · rank 80 → 6 of 77.
- Brevo: 2% to 4%, +2. Inside the floor by 9 points · rank 12 → 5 of 77.
- SimpleTexting: 0% to 2%, +2. Inside the floor by 9 points · rank 21 → 8 of 77.
- PushEngage: 0% to 2%, +2. Inside the floor by 9 points · rank 23 → 9 of 77.
- Airship: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 13 of 77.
- Klaviyo: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 14 of 77.
- SendPulse: 2% to 0%, −2. Inside the floor by 9 points · rank 9 → 38 of 77.
- OneSignal: 45% to 44%, −1. Inside the floor by 10 points · rank 1 of 77, unchanged.
- Customer.io: 19% to 18%, −1. Inside the floor by 10 points · rank 2 of 77, unchanged.
- Omnisend: 4% to 5%, +1. Inside the floor by 10 points · rank 5 → 4 of 77.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.