# Mobile marketing and push for small business buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "mobile push notification and SMS marketing platform" and as "push and SMS messaging tool", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/2026-10/smb

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/smb/index.md

**Standing:** OneSignal leads with 67% of first choices; verdict clear leader. 55 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [OneSignal](https://www.gane.ai/index/gtm/vendors/onesignal/index.md) | 67% | 6% | 68 |
| 2 | [Brevo](https://www.gane.ai/index/gtm/vendors/brevo/index.md) | 7% | 0% | 14 |
| 3 | [Omnisend](https://www.gane.ai/index/gtm/vendors/omnisend/index.md) | 5% | 12% | 25 |
| 4 | [Customer.io](https://www.gane.ai/index/gtm/vendors/customer-io/index.md) | 4% | 6% | 17 |
| 5 | [SendPulse](https://www.gane.ai/index/gtm/vendors/sendpulse/index.md) | 4% | 0% | 10 |
| 6 | [SimpleTexting](https://www.gane.ai/index/gtm/vendors/simpletexting/index.md) | 2% | 4% | 27 |
| 7 | [Klaviyo](https://www.gane.ai/index/gtm/vendors/klaviyo/index.md) | 2% | 27% | 30 |
| 8 | [Courier](https://www.gane.ai/index/gtm/vendors/courier/index.md) | 2% | 10% | 10 |
| 11 | [Twilio Programmable Messaging](https://www.gane.ai/index/gtm/vendors/twilio-programmable-messaging/index.md) | 2% | 50% | 24 |
| 12 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 2% | 75% | 24 |
| 13 | [TextMagic](https://www.gane.ai/index/gtm/vendors/textmagic/index.md) | 0% | 7% | 14 |
| 14 | [Postscript](https://www.gane.ai/index/gtm/vendors/postscript/index.md) | 0% | 17% | 12 |

Rank is by share of first choices among all 73 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: ActiveCampaign; alternatives Customer.io, Mobile Text Alerts, OneSignal, SlickText
- GPT-5.4 mini: OneSignal; alternatives Braze, Customer.io, SendPulse
- Gemini 3.5 Flash: Customer.io; alternatives ActiveCampaign, Brevo, Courier, OneSignal
- Perplexity Sonar: OneSignal; alternatives Brevo, Courier
- Grok 4.20: OneSignal; alternatives Customer.io, Omnisend, SimpleTexting
- Mistral Small: OneSignal; alternatives Omnisend, SendPulse
- DeepSeek V4 Flash: OneSignal; alternatives Courier, Klaviyo, SimpleTexting, SlickText
- Llama 4 Maverick: Courier; alternatives Customer.io, Wisepops
- Qwen 3.7 Flash: Customer.io, OneSignal; alternatives Airship, HubSpot Marketing Hub, Twilio Programmable Messaging
- Kimi K2: OneSignal; alternatives HighLevel, Klaviyo, Sakari, SimpleTexting
- GLM 4.7 FlashX: OneSignal; alternatives ActiveCampaign, SimpleTexting, TextMagic
- MiniMax M2.5: Brevo, OneSignal; alternatives Courier, Customer.io
- GPT-6 Luna: OneSignal; alternatives Customer.io, Salesmsg
- Muse Glimmer 30B: OneSignal; alternatives TextMagic, Twilio Programmable Messaging

## Sources the answers cite

78 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- onesignal.com: 39 answers, 90 citations
- courier.com: 39 answers, 47 citations
- wisepops.com: 39 answers, 39 citations
- guideflow.com: 35 answers, 41 citations
- viasocket.com: 33 answers, 54 citations
- g2.com: 31 answers, 61 citations
- attentive.com: 28 answers, 32 citations
- learn.g2.com: 27 answers, 30 citations

Pages named in the most answers:

- https://wisepops.com/blog/push-notification-software (39 answers)
- https://courier.com/blog/top-push-notification-platforms (36 answers)
- https://guideflow.com/blog/push-notification-software-tools (32 answers)
- https://attentive.com/blog/best-sms-marketing-platforms (26 answers)
- https://onesignal.com/pricing (20 answers)
- https://vibes.com/blog/best-sms-marketing-platforms (19 answers)
- https://emailvendorselection.com/text-marketing-platforms (18 answers)
- https://salesmessage.com/blog/best-sms-marketing-software (18 answers)
- https://viasocket.com/discovery/blog/gea2wg/Push%20Notification%20Software/7-affordable-push-notification-platforms-for-smbs (18 answers)
- https://sender.net/blog/sms-marketing-platforms (17 answers)

## Warned against

- Attentive: 14 of 25 labels negative. "SMS Marketing Platforms to Avoid ... Attentive - User Complaints: High-priced, limited functionality, poor reporting" (GLM 4.7 FlashX, negative prompt)
- Braze: 18 of 24 labels negative. "these platforms are massive overkill" (Gemini 3.5 Flash, negative prompt)
- Twilio Programmable Messaging: 12 of 24 labels negative. "Twilio is not an out-of-the-box marketing platform... a small business without in-house developers will have to pay thousands of dollars to an outside agency" (Gemini 3.5 Flash, negative prompt)
- Airship: 10 of 16 labels negative. "Enterprise-Only Cross-Channel Engines... these platforms are massive overkill" (Gemini 3.5 Flash, negative prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: OneSignal at 67%.

- OneSignal: 59% to 67%, +8. Inside the floor by 3 points · rank 1 of 71, unchanged.
- ActiveCampaign: 7% to 2%, −5. Inside the floor by 6 points · rank 2 → 7 of 71.
- SendPulse: 0% to 4%, +4. Inside the floor by 7 points · rank 16 → 5 of 71.
- Klaviyo: 6% to 2%, −4. Inside the floor by 7 points · rank 4 → 6 of 71.
- SimpleTexting: 4% to 0%, −4. Inside the floor by 7 points · rank 5 → 12 of 71.
- Brevo: 4% to 6%, +2. Inside the floor by 9 points · rank 7 → 3 of 71.
- Customer.io: 2% to 4%, +2. Inside the floor by 9 points · rank 9 → 4 of 71.
- Courier: 4% to 2%, −2. Inside the floor by 9 points · rank 6 → 8 of 71.
- Twilio Programmable Messaging: 0% to 2%, +2. Inside the floor by 9 points · rank 63 → 10 of 71.
- Braze: 0% to 2%, +2. Inside the floor by 9 points · rank 68 → 11 of 71.
- SlickText: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 17 of 71.
- Omnisend: 6% to 6%, ±0. Inside the floor by 11 points · rank 3 → 2 of 71.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.