# Mobile marketing and push: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "mobile push notification and SMS marketing platform" and as "push and SMS messaging tool", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/2026-10

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/index.md

**Standing:** OneSignal leads with 45% of first choices; verdict clear leader. 53 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [OneSignal](https://www.gane.ai/index/gtm/vendors/onesignal/index.md) | 45% | 5% | 62 |
| 2 | [Customer.io](https://www.gane.ai/index/gtm/vendors/customer-io/index.md) | 19% | 0% | 23 |
| 3 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 9% | 26% | 47 |
| 4 | [Pushwoosh](https://www.gane.ai/index/gtm/vendors/pushwoosh/index.md) | 6% | 7% | 14 |
| 5 | [Omnisend](https://www.gane.ai/index/gtm/vendors/omnisend/index.md) | 4% | 8% | 12 |
| 6 | [Klaviyo](https://www.gane.ai/index/gtm/vendors/klaviyo/index.md) | 2% | 21% | 28 |
| 7 | [Twilio Programmable Messaging](https://www.gane.ai/index/gtm/vendors/twilio-programmable-messaging/index.md) | 2% | 25% | 28 |
| 8 | [Airship](https://www.gane.ai/index/gtm/vendors/airship/index.md) | 2% | 24% | 29 |
| 9 | [SendPulse](https://www.gane.ai/index/gtm/vendors/sendpulse/index.md) | 2% | 8% | 13 |
| 15 | [CleverTap](https://www.gane.ai/index/gtm/vendors/clevertap/index.md) | 0% | 0% | 11 |
| 16 | [Iterable](https://www.gane.ai/index/gtm/vendors/iterable/index.md) | 0% | 17% | 24 |
| 17 | [Attentive](https://www.gane.ai/index/gtm/vendors/attentive/index.md) | 0% | 24% | 25 |

Rank is by share of first choices among all 80 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Customer.io; alternatives ActiveCampaign, Courier, OneSignal, Pushwoosh
- GPT-5.4 mini: Braze; alternatives Airship, Iterable, OneSignal
- Gemini 3.5 Flash: Customer.io, Sakari; alternatives ActiveCampaign, OneSignal
- Perplexity Sonar: OneSignal; alternatives Attentive, CleverTap, Insider, MoEngage
- Grok 4.20: Customer.io; alternatives Braze, OneSignal, Pushwoosh, Vero
- Mistral Small: OneSignal, Pushwoosh; alternatives Insider
- DeepSeek V4 Flash: OneSignal; alternatives Customer.io, Twilio Programmable Messaging
- Llama 4 Maverick: Pushwoosh; alternatives Attentive, Klaviyo
- Qwen 3.7 Flash: Customer.io; alternatives Braze, HubSpot Marketing Hub
- Kimi K2: OneSignal; alternatives ActiveCampaign, Customer.io, Iterable
- GLM 4.7 FlashX: Customer.io; alternatives OneSignal
- MiniMax M2.5: OneSignal; alternatives Braze, MoEngage, Salesforce Marketing Cloud, Twilio Programmable Messaging
- GPT-6 Luna: Customer.io Journeys; alternatives Braze, OneSignal
- Muse Glimmer 30B: Customer.io; alternatives Braze, Iterable

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- courier.com: 42 answers, 54 citations
- viasocket.com: 40 answers, 70 citations
- onesignal.com: 39 answers, 68 citations
- guideflow.com: 32 answers, 36 citations
- wisepops.com: 31 answers, 31 citations
- attentive.com: 30 answers, 31 citations
- pushwoosh.com: 23 answers, 39 citations
- mobile-text-alerts.com: 22 answers, 24 citations

Pages named in the most answers:

- https://courier.com/blog/top-push-notification-platforms (39 answers)
- https://wisepops.com/blog/push-notification-software (31 answers)
- https://attentive.com/blog/best-sms-marketing-platforms (27 answers)
- https://guideflow.com/blog/push-notification-software-tools (26 answers)
- https://vibes.com/blog/best-sms-marketing-platforms (21 answers)
- https://onesignal.com/blog/7-best-push-notification-platforms-in-2026-compared (17 answers)
- https://pushengage.com/best-push-notification-services (16 answers)
- https://pushwoosh.com/blog/mobile-push-notification-services (15 answers)
- https://onesignal.com/pricing (14 answers)
- https://viasocket.com/discovery/blog/gea2wg/push-notification-software/7-affordable-push-notification-platforms-for-smbs (14 answers)

## Warned against

- Braze: 12 of 47 labels negative. "Several reviewers explicitly advise avoiding Braze unless you are pushing toward enterprise scale." (Mistral Small, negative prompt)
- Airship: 7 of 29 labels negative. "Avoid Braze and Airship unless you have enterprise-level budgets" (DeepSeek V4 Flash, paraphrase prompt)
- Twilio Programmable Messaging: 7 of 28 labels negative. "Be Cautious of Developer-First CPaaS Engines if You Lack Engineering Support... Avoid If: You are a marketer or small business owner with no coding experience." (Gemini 3.5 Flash, negative prompt)
- Attentive: 6 of 25 labels negative. "Why we recommend avoiding Enterprise B2C options (like Braze or Attentive) for Mid-Market B2B" (Gemini 3.5 Flash, direct prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: OneSignal at 45%.

- Customer.io: 34% to 17%, −17. Cleared the floor by 6 points · rank 2 of 76, unchanged.
- OneSignal: 34% to 45%, +11. Inside the floor by 0 points · rank 1 of 76, unchanged.
- Braze: 4% to 11%, +7. Inside the floor by 4 points · rank 5 → 3 of 76.
- Pushwoosh: 0% to 6%, +6. Inside the floor by 5 points · rank 21 → 4 of 76.
- Twilio Programmable Messaging: 0% to 2%, +2. Inside the floor by 9 points · rank 15 → 6 of 76.
- Klaviyo: 0% to 2%, +2. Inside the floor by 9 points · rank 18 → 7 of 76.
- Airship: 0% to 2%, +2. Inside the floor by 9 points · rank 25 → 8 of 76.
- CleverTap: 2% to 0%, −2. Inside the floor by 9 points · rank 6 → 14 of 76.
- MoEngage: 2% to 0%, −2. Inside the floor by 9 points · rank 7 → 18 of 76.
- Omnisend: 4% to 4%, ±0. Inside the floor by 11 points · rank 4 → 5 of 76.
- SendPulse: 2% to 2%, ±0. Inside the floor by 11 points · rank 10 → 9 of 76.
- Attentive: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 → 15 of 76.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.