# Mobile marketing and push for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "mobile push notification and SMS marketing platform" and as "push and SMS messaging tool", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/enterprise/index.md

**Standing:** Braze leads with 49% of first choices; verdict clear leader. 59 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 49% | 14% | 63 |
| 2 | [OneSignal](https://www.gane.ai/index/gtm/vendors/onesignal/index.md) | 10% | 38% | 42 |
| 3 | [Twilio Programmable Messaging](https://www.gane.ai/index/gtm/vendors/twilio-programmable-messaging/index.md) | 5% | 29% | 34 |
| 6 | [Airship](https://www.gane.ai/index/gtm/vendors/airship/index.md) | 3% | 11% | 53 |
| 8 | [Courier](https://www.gane.ai/index/gtm/vendors/courier/index.md) | 3% | 17% | 12 |
| 9 | [Pushwoosh](https://www.gane.ai/index/gtm/vendors/pushwoosh/index.md) | 3% | 23% | 13 |
| 11 | [CleverTap](https://www.gane.ai/index/gtm/vendors/clevertap/index.md) | 2% | 0% | 15 |
| 12 | [Attentive](https://www.gane.ai/index/gtm/vendors/attentive/index.md) | 2% | 20% | 15 |
| 16 | [Iterable](https://www.gane.ai/index/gtm/vendors/iterable/index.md) | 0% | 7% | 29 |
| 17 | [MoEngage](https://www.gane.ai/index/gtm/vendors/moengage/index.md) | 0% | 0% | 16 |
| 18 | [Vibes](https://www.gane.ai/index/gtm/vendors/vibes/index.md) | 0% | 9% | 11 |
| 63 | [Klaviyo](https://www.gane.ai/index/gtm/vendors/klaviyo/index.md) | 0% | 46% | 13 |

Rank is by share of first choices among all 93 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Braze; alternatives Customer.io, Iterable
- GPT-5.4 mini: Braze; alternatives Airship, Twilio Segment Engage
- Gemini 3.5 Flash: Braze; alternatives Courier, OneSignal, Sakari, Vibes
- Perplexity Sonar: Braze; alternatives Airship, Vibes
- Grok 4.20: Braze; alternatives Airship, Iterable, MoEngage, Salesforce Marketing Cloud
- Mistral Small: Braze; alternatives Insider, MoEngage
- DeepSeek V4 Flash: Braze; alternatives Airship, CleverTap, Courier, Iterable
- Llama 4 Maverick: Braze; alternatives GetResponse, Listrak
- Qwen 3.7 Flash: Braze; alternatives Airship, Customer.io, Twilio Programmable Messaging
- Kimi K2: Braze; alternatives Airship, Salesforce Marketing Cloud
- GLM 4.7 FlashX: Braze; alternatives Airship, Courier
- MiniMax M2.5: Braze, Salesforce Marketing Cloud; alternatives Airship, WebEngage
- GPT-6 Luna: Braze; alternatives Airship, Iterable, Salesforce Marketing Cloud
- Muse Glimmer 30B: Braze; alternatives Airship, Customer.io, Iterable

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- courier.com: 46 answers, 68 citations
- pushwoosh.com: 31 answers, 42 citations
- onesignal.com: 30 answers, 45 citations
- attentive.com: 29 answers, 33 citations
- guideflow.com: 28 answers, 36 citations
- vibes.com: 26 answers, 31 citations
- engagelab.com: 24 answers, 30 citations
- g2.com: 23 answers, 37 citations

Pages named in the most answers:

- https://courier.com/blog/top-push-notification-platforms (44 answers)
- https://attentive.com/blog/best-sms-marketing-platforms (29 answers)
- https://vibes.com/blog/best-sms-marketing-platforms (25 answers)
- https://pushwoosh.com/blog/mobile-push-notification-services (20 answers)
- https://onesignal.com/blog/7-best-push-notification-platforms-in-2026-compared (18 answers)
- https://pushengage.com/best-push-notification-services (18 answers)
- https://guideflow.com/blog/best-mobile-marketing-software (15 answers)
- https://guideflow.com/blog/push-notification-software-tools (15 answers)
- https://courier.com/blog/top-push-notification-providers (14 answers)
- https://engagelab.com/blog/best-push-notification-service (14 answers)

## Warned against

- OneSignal: 16 of 42 labels negative. "Why You Should Avoid "Pay-Per-Message" Models: Platforms like OneSignal (standard plans) or Courire charge per notification." (Qwen 3.7 Flash, budget prompt)
- Twilio Programmable Messaging: 10 of 34 labels negative. "Status: HIGH RISK - Avoid or Implement Strict Controls" (MiniMax M2.5, negative prompt)
- Braze: 9 of 63 labels negative. "I would not pick Braze if "predictable total cost" means you want a simple, easy-to-estimate bill" (GPT-5.4 mini, budget prompt)
- Airship: 6 of 53 labels negative. "Caution: Airship has no free tier and no self-service option. Pricing is completely opaque" (Kimi K2, budget prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
Same leader: Braze at 49%.

- Airship: 12% to 4%, −8. Inside the floor by 3 points · rank 2 → 5 of 83.
- Braze: 42% to 49%, +7. Inside the floor by 4 points · rank 1 of 83, unchanged.
- Courier: 10% to 4%, −6. Inside the floor by 5 points · rank 3 → 6 of 83.
- OneSignal: 6% to 8%, +2. Inside the floor by 9 points · rank 5 → 2 of 83.
- Twilio Programmable Messaging: 4% to 6%, +2. Inside the floor by 9 points · rank 6 → 3 of 83.
- Customer.io: 2% to 4%, +2. Inside the floor by 9 points · rank 8 → 7 of 83.
- CleverTap: 0% to 2%, +2. Inside the floor by 9 points · rank 17 → 10 of 83.
- Attentive: 0% to 2%, +2. Inside the floor by 9 points · rank 16 → 11 of 83.
- Pushwoosh: 4% to 2%, −2. Inside the floor by 9 points · rank 7 → 13 of 83.
- Salesforce Marketing Cloud: 0% to 2%, +2. Inside the floor by 9 points · rank 19 → 14 of 83.
- Iterable: 0% to 0%, ±0. Inside the floor by 11 points · rank 15 → 16 of 83.
- MoEngage: 0% to 0%, ±0. Inside the floor by 11 points · rank 18 → 17 of 83.

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/gtm.