# Mobile marketing and push for enterprise buyers: what AI models recommend, September 2026

Gane Index, September 2026 Edition. Asked as "mobile push notification and SMS marketing platform" and as "push and SMS messaging tool", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/2026-09/enterprise

This is the permanent record of the September 2026 Edition, published September 15, 2026 and superseded since. The current standing: https://www.gane.ai/index/gtm/marketing/mobile-marketing-and-push/enterprise/index.md

**Standing:** Braze leads with 42% of first choices; verdict clear leader. 50 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Braze](https://www.gane.ai/index/gtm/vendors/braze/index.md) | 42% | 16% | 57 |
| 2 | [Airship](https://www.gane.ai/index/gtm/vendors/airship/index.md) | 12% | 14% | 42 |
| 3 | [Courier](https://www.gane.ai/index/gtm/vendors/courier/index.md) | 10% | 9% | 23 |
| 5 | [OneSignal](https://www.gane.ai/index/gtm/vendors/onesignal/index.md) | 6% | 31% | 39 |
| 6 | [Twilio Programmable Messaging](https://www.gane.ai/index/gtm/vendors/twilio-programmable-messaging/index.md) | 4% | 32% | 25 |
| 7 | [Pushwoosh](https://www.gane.ai/index/gtm/vendors/pushwoosh/index.md) | 4% | 31% | 13 |
| 8 | [Customer.io](https://www.gane.ai/index/gtm/vendors/customer-io/index.md) | 2% | 10% | 10 |
| 15 | [Iterable](https://www.gane.ai/index/gtm/vendors/iterable/index.md) | 0% | 16% | 32 |
| 16 | [Attentive](https://www.gane.ai/index/gtm/vendors/attentive/index.md) | 0% | 27% | 22 |
| 17 | [CleverTap](https://www.gane.ai/index/gtm/vendors/clevertap/index.md) | 0% | 6% | 16 |
| 18 | [MoEngage](https://www.gane.ai/index/gtm/vendors/moengage/index.md) | 0% | 19% | 16 |
| 19 | [Salesforce Marketing Cloud](https://www.gane.ai/index/gtm/vendors/salesforce-marketing-cloud/index.md) | 0% | 25% | 12 |

Rank is by share of first choices among all 110 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Braze; alternatives Airship, Courier, Customer.io
- GPT-5.4 mini: Braze; alternatives Airship, Iterable
- Gemini 3.5 Flash: Braze; alternatives Courier, Customer.io, Iterable, Knock
- Perplexity Sonar: Braze; alternatives Courier, Infobip, OneSignal
- Grok 4.20: Braze; alternatives Airship, Customer.io, Iterable, MoEngage
- Mistral Small: Braze; alternatives ActiveCampaign, Customer.io, Iterable, Knock
- DeepSeek V4 Flash: Braze; alternatives Airship, Courier, Iterable
- Llama 4 Maverick: Courier; alternatives GetVero, Omnisend, OneSignal
- Qwen 3.7 Flash: Airship, Braze
- Kimi K2: Airship, Braze; alternatives Message IQ, OneSignal, Salesforce Marketing Cloud, Salesmsg
- GLM 4.7 FlashX: Braze; alternatives Airship, Iterable, OneSignal
- MiniMax M2.5: Braze; alternatives Airship, Iterable, OneSignal

## Sources the answers cite

23 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- courier.com: 10 answers, 15 citations
- guideflow.com: 9 answers, 14 citations
- onesignal.com: 7 answers, 10 citations
- braze.com: 6 answers, 10 citations
- engagelab.com: 6 answers, 9 citations
- pushwoosh.com: 6 answers, 8 citations
- attentive.com: 6 answers, 6 citations
- klaviyo.com: 6 answers, 6 citations

Pages named in the most answers:

- https://courier.com/blog/top-push-notification-platforms (10 answers)
- https://guideflow.com/blog/best-mobile-marketing-software (7 answers)
- https://guideflow.com/blog/push-notification-software-tools (6 answers)
- https://businessofapps.com/marketplace/push-notifications (5 answers)
- https://engagelab.com/blog/best-push-notification-service (5 answers)
- https://getvero.com/resources/top-6-sms-marketing-platforms-for-b2b-in-2026 (4 answers)
- https://courier.com/blog/top-push-notification-providers (4 answers)
- https://klaviyo.com/blog/best-sms-marketing-platforms (4 answers)
- https://messageiq.io/blogs/enterprise-personalized-text-marketing-platforms (4 answers)
- https://pushwoosh.com/blog/mobile-push-notification-services (4 answers)

## Warned against

- OneSignal: 12 of 39 labels negative. "Why avoid: Per-channel pricing (push, email, SMS billed separately) and support reputation issues" (GLM 4.7 FlashX, negative prompt)
- Braze: 9 of 57 labels negative. "What to Avoid for Predictable Budgeting | Braze, Airship, MoEngage | Quote-only pricing" (GLM 4.7 FlashX, budget prompt)
- Twilio Programmable Messaging: 8 of 25 labels negative. "Avoid for This Scale:
- Twilio: ... it's infrastructure-heavy—requires engineering to build journeys/UI" (Grok 4.20, paraphrase prompt)
- Airship: 6 of 42 labels negative. "Braze, Airship, MoEngage | Quote-only pricing; no published rates" (GLM 4.7 FlashX, budget prompt)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, September 2026 Edition, www.gane.ai/index/gtm.